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The posting benchmark

NDTV India on Facebook, beside its peers

How NDTV India's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: broadcasters in India with 3m to 30m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
1m to 10m

Within India

NDTV India: 297 a day

Median in India: 93.1 a day

That is 204 more a day than the median in India.

Place the dots by

Posts a day3rd/25Photos and video12th/25Evening posts13th/25Weekend day19th/24
Engagement per post15th/25Engagement a day4th/25Per 1,000 followers18th/25Comments per post7th/25Comments a day3rd/25

NDTV India, India

3rdof 25

Rank among its peers, highest first, posts a day

NDTV India posted 297 times a day to Facebook, 57% more than the median of 24 broadcasters in India with 3m to 30m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

97 more posts a weekend would reach its peers' median. What it would take

See all nine measures

NDTV India's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NDTV India beside 24 peers

NDTV India and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2973rd of 25189
Photos and video83%12th of 2582%
Evening posts30%13th of 2530%
Weekend day71.6%19th of 2487%
Engagement per post7515th of 2585
Engagement a day316,4504th of 2595,516
Engagement per 1,000 followers0.008118th of 250.014
Comments per post817th of 2550
Comments a day24,0593rd of 256,432

What it would take

What would reaching the median of its peers take?

NDTV India's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

97more posts a weekend

29 on Saturday and 68 on Sunday, to bring each to the median of its peers

On a weekend day, NDTV India posts 71.6% of a weekday's posts. The median of its peers: 86.7%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • NDTV India
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
NDTV IndiaA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday3290
Tuesday3260
Wednesday3330
Thursday3200
Friday3060
Saturday251279.929
Sunday212279.968

The other measures, in posts

  • Evening posts

    18:00 to midnight: 29.9% of its posts; the median of its peers 30.1%

    4 more of its 2,079 posts a week between 18:00 and midnight: 622 now, 626 at the median
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NDTV India's Facebook posts drew 24,059 comments a day, 3.7 times the median of 24 broadcasters in India with 3m to 30m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NDTV India's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NDTV India posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NDTV India
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NDTV India, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNDTV IndiaMedian of its peers
Monday 29 June456168
Tuesday 30 June436177
Wednesday 1 July398181
Thursday 2 July469164
Friday 3 July380172
Saturday 4 July296145
Sunday 5 July302111
Monday 6 July454182
Tuesday 7 July426197
Wednesday 8 July450196
Thursday 9 July422172
Friday 10 July342171
Saturday 11 July233155
Sunday 12 July212124
Monday 13 July350183
Tuesday 14 July280196
Wednesday 15 July310187
Thursday 16 July331187
Friday 17 July345187
Saturday 18 July222142
Sunday 19 July181127
Monday 20 July434202
Tuesday 21 July375228
Wednesday 22 July304192
Thursday 23 July300205
Friday 24 July295180
Saturday 25 July272155
Sunday 26 July234141
Monday 27 July359196
Tuesday 28 July289195
Wednesday 29 July287203
Thursday 30 July290192
Friday 31 July295179
Saturday 1 August281159
Sunday 2 August246139
Monday 3 August396206
Tuesday 4 August359203
Wednesday 5 August367198
Thursday 6 August317193
Friday 7 August340185
Saturday 8 August292151
Sunday 9 August264150
Monday 10 August338210
Tuesday 11 August358210
Wednesday 12 August377193
Thursday 13 August313201
Friday 14 August270195
Saturday 15 August288167
Sunday 16 August232135
Monday 17 August280192
Tuesday 18 August331194
Wednesday 19 August320190
Thursday 20 August299188
Friday 21 August239185
Saturday 22 August234145
Sunday 23 August177138
Monday 24 August294202
Tuesday 25 August356201
Wednesday 26 August375192
Thursday 27 August271192
Friday 28 August200163
Saturday 29 August221174
Sunday 30 August221160
Monday 31 August293195
Tuesday 1 September342197
Wednesday 2 September360194
Thursday 3 September320190
Friday 4 September349189
Saturday 5 September161148
Sunday 6 September91110
Monday 7 September99171
Tuesday 8 September123164
Wednesday 9 September184158
Thursday 10 September249169
Friday 11 September281197
Saturday 12 September255167
Sunday 13 September222138
Monday 14 September240174
Tuesday 15 September230198
Wednesday 16 September264185
Thursday 17 September252193
Friday 18 September305176
Saturday 19 September235140
Sunday 20 September179131

Share of posts by local hour

Show the figures as a table
Share of posts by NDTV India in each local hour, beside the median of its peers.
Local hourNDTV IndiaMedian of its peers
00:002%0.8%
01:000.5%0.2%
02:000.2%0.1%
03:000.2%0.1%
04:000%0%
05:000.1%0.1%
06:002.3%1.2%
07:004.7%4.3%
08:004.7%4.9%
09:004.8%5.1%
10:005.6%5.6%
11:006.3%6.3%
12:006.4%6.5%
13:006.7%6.6%
14:007.2%6.5%
15:005.6%6.6%
16:006.6%6.9%
17:006.1%6.9%
18:005.5%6.3%
19:005.4%6.2%
20:005.1%5.4%
21:005.7%5%
22:004.6%4.3%
23:003.7%4.1%

Posts a day by weekday

Show the figures as a table
Posts a day by NDTV India on each local weekday, beside the median of its peers.
WeekdayNDTV IndiaMedian of its peers
Monday329207
Tuesday326200
Wednesday333197
Thursday320195
Friday306190
Saturday251165
Sunday212145

What it posted

Show the figures as a table
Share of each format among posts by NDTV India, and the median across its peers.
FormatNDTV IndiaIts peers, median
Photo9%30%
Video or reel71%56%
Album4%1%
Link15%10%
Text only2%4%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NDTV India, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, NDTV India posted 71.6% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NDTV India's peers are 24 broadcasters in India with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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