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The posting benchmark

BBC News Tamil on Facebook, beside its peers

How BBC News Tamil's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: broadcasters in India with 1m to 10m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
1m to 10m

Within India

BBC News Tamil: 26.5 a day

Median in India: 93.1 a day

That is 66.6 fewer a day than the median in India.

Place the dots by

Posts a day23rd/23Photos and video1st/23Evening posts8th/23Weekend day11th/23
Engagement per post1st/23Engagement a day18th/23Per 1,000 followers1st/23Comments per post6th/23Comments a day15th/23

BBC News Tamil, India

23rdof 23

Rank among its peers, highest first, posts a day

BBC News Tamil posted 26.5 times a day to Facebook, 83% less than the median of 22 broadcasters in India with 1m to 10m followers, 29 June to 20 September 2026.

Its first gap: posts a day

129 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Tamil's 22 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Tamil beside 22 peers

BBC News Tamil and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.523rd of 23155
Photos and videoover 99%1st of 2381%
Evening posts32%8th of 2328%
Weekend day87%11th of 2381%
Engagement per post1951st of 2339
Engagement a day34,59518th of 2362,848
Engagement per 1,000 followers0.0481st of 230.011
Comments per post616th of 2321
Comments a day1,60815th of 234,429

What it would take

What would reaching the median of its peers take?

129more posts a day

900 a week, to reach the median of its peers: 155 a day, against 26.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Tamil's posts drew 1,608 comments a day. The median of its peers: 4,429.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Tamil's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How BBC News Tamil posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Tamil
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Tamil, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News TamilMedian of its peers
Monday 29 June23164
Tuesday 30 June24152
Wednesday 1 July23162
Thursday 2 July18159
Friday 3 July25154
Saturday 4 July18125
Sunday 5 July20111
Monday 6 July23166
Tuesday 7 July24155
Wednesday 8 July24150
Thursday 9 July23157
Friday 10 July29164
Saturday 11 July24134
Sunday 12 July18105
Monday 13 July21164
Tuesday 14 July22173
Wednesday 15 July27178
Thursday 16 July22174
Friday 17 July31182
Saturday 18 July27136
Sunday 19 July22104
Monday 20 July34177
Tuesday 21 July29186
Wednesday 22 July31178
Thursday 23 July28168
Friday 24 July28158
Saturday 25 July34133
Sunday 26 July19121
Monday 27 July22174
Tuesday 28 July31189
Wednesday 29 July24180
Thursday 30 July25173
Friday 31 July26161
Saturday 1 August30132
Sunday 2 August22123
Monday 3 August23173
Tuesday 4 August36174
Wednesday 5 August43185
Thursday 6 August35178
Friday 7 August30166
Saturday 8 August22128
Sunday 9 August21126
Monday 10 August26188
Tuesday 11 August32185
Wednesday 12 August31183
Thursday 13 August25183
Friday 14 August24165
Saturday 15 August36144
Sunday 16 August22120
Monday 17 August26179
Tuesday 18 August25162
Wednesday 19 August36172
Thursday 20 August33167
Friday 21 August31164
Saturday 22 August25133
Sunday 23 August25110
Monday 24 August27161
Tuesday 25 August28176
Wednesday 26 August28153
Thursday 27 August33159
Friday 28 August34143
Saturday 29 August25138
Sunday 30 August24120
Monday 31 August23165
Tuesday 1 September23167
Wednesday 2 September27181
Thursday 3 September22172
Friday 4 September24162
Saturday 5 September26131
Sunday 6 September2298.5
Monday 7 September26156
Tuesday 8 September29163
Wednesday 9 September27172
Thursday 10 September28162
Friday 11 September32190
Saturday 12 September24147
Sunday 13 September23124
Monday 14 September26138
Tuesday 15 September29169
Wednesday 16 September29167
Thursday 17 September31167
Friday 18 September32148
Saturday 19 September26126
Sunday 20 September20114

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Tamil in each local hour, beside the median of its peers.
Local hourBBC News TamilMedian of its peers
00:000.1%0.6%
01:000%0.3%
02:000%0.2%
03:000%0.1%
04:000%0%
05:000.1%0.2%
06:001.2%1.4%
07:005%4.5%
08:005.8%5.1%
09:004.7%5.5%
10:005.5%5.9%
11:006.7%6.5%
12:006.6%6.8%
13:007.4%6.9%
14:005.8%6.4%
15:006.7%6.5%
16:006%6.9%
17:006.7%6.7%
18:006.7%6.1%
19:006.4%5.9%
20:005.6%5.2%
21:006.6%4.8%
22:005.5%4%
23:000.9%3.5%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Tamil on each local weekday, beside the median of its peers.
WeekdayBBC News TamilMedian of its peers
Monday25.3170
Tuesday27.6170
Wednesday29.3168
Thursday26.9163
Friday28.8163
Saturday26.5144
Sunday21.3120

What it posted

Show the figures as a table
Share of each format among posts by BBC News Tamil, and the median across its peers.
FormatBBC News TamilIts peers, median
Photo53%27%
Video or reel43%56%
Album4%1%
Link0%13%
Text only0%3%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Tamil, 18:00 to midnight: 32%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, BBC News Tamil posted 87% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Tamil's peers are 22 broadcasters in India with 1m to 10m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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