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The posting benchmark

El Comercio on Facebook, beside its peers

How El Comercio's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 34 peers: news publishers in southern and eastern Europe with 100k to 1m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Spain

El Comercio: 77 a day

Median in Spain: 53.6 a day

That is 23.5 more a day than the median in Spain.

Place the dots by

Posts a day7th/35Photos and video28th/35Evening posts11th/35Weekend day16th/35
Engagement per post21st/35Engagement a day17th/35Per 1,000 followers24th/35Comments per post22nd/35Comments a day17th/35

El Comercio, Spain

7thof 35

Rank among its peers, highest first, posts a day

El Comercio posted 77 times a day to Facebook, 71% more than the median of 34 news publishers in southern and eastern Europe with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: photos and video

116 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

El Comercio's 34 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El Comercio beside 34 peers

El Comercio and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day777th of 3545
Photos and video4%28th of 3526%
Evening posts31%11th of 3529%
Weekend day82%16th of 3579%
Engagement per post1821st of 3522
Engagement a day4,90117th of 354,503
Engagement per 1,000 followers0.05624th of 350.072
Comments per post1922nd of 3531
Comments a day1,46217th of 351,260

What it would take

What would reaching the median of its peers take?

El Comercio's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

116more posts a week

as photos or video, of its 539 a week: 23 now, 139 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 539 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El Comercio's posts drew 1,462 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El Comercio's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El Comercio posted, beside its peers

Its own posts beside its 34 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El Comercio
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El Comercio, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl ComercioMedian of its peers
Monday 29 June7948
Tuesday 30 June8848
Wednesday 1 July8149.5
Thursday 2 July9046
Friday 3 July7250.5
Saturday 4 July7641.5
Sunday 5 July7039
Monday 6 July8747
Tuesday 7 July8950.5
Wednesday 8 July8646.5
Thursday 9 July7348
Friday 10 July8046
Saturday 11 July5639
Sunday 12 July5937
Monday 13 July9045.5
Tuesday 14 July9749.5
Wednesday 15 July8848.5
Thursday 16 July9448
Friday 17 July9948.5
Saturday 18 July6139.5
Sunday 19 July8839.5
Monday 20 July10150.5
Tuesday 21 July9748.5
Wednesday 22 July9847
Thursday 23 July9746.5
Friday 24 July9047.5
Saturday 25 July8338.5
Sunday 26 July8335.5
Monday 27 July8846
Tuesday 28 July9347
Wednesday 29 July8848
Thursday 30 July8149.5
Friday 31 July7544.5
Saturday 1 August5638
Sunday 2 August6236
Monday 3 August8046.5
Tuesday 4 August8244.5
Wednesday 5 August8546
Thursday 6 August7647
Friday 7 August5947.5
Saturday 8 August5239
Sunday 9 August5237
Monday 10 August8246.5
Tuesday 11 August7148
Wednesday 12 August5949
Thursday 13 August7247
Friday 14 August6347.5
Saturday 15 August6738.5
Sunday 16 August6735
Monday 17 August6247
Tuesday 18 August7348.5
Wednesday 19 August9446.5
Thursday 20 August8548
Friday 21 August7946
Saturday 22 August6936.5
Sunday 23 August6534.5
Monday 24 August7247.5
Tuesday 25 August7447
Wednesday 26 August7546
Thursday 27 August7646
Friday 28 August7546
Saturday 29 August5237
Sunday 30 August5338
Monday 31 August9344
Tuesday 1 September9144
Wednesday 2 September7645.5
Thursday 3 September7549
Friday 4 September7644
Saturday 5 September7736
Sunday 6 September7038
Monday 7 September6947.5
Tuesday 8 September6844.5
Wednesday 9 September9445.5
Thursday 10 September8547
Friday 11 September8246.5
Saturday 12 September6537
Sunday 13 September7035.5
Monday 14 September7847
Tuesday 15 September6445.5
Wednesday 16 September7348
Thursday 17 September7250.5
Friday 18 September7547.5
Saturday 19 September8137
Sunday 20 September7235.5

Share of posts by local hour

Show the figures as a table
Share of posts by El Comercio in each local hour, beside the median of its peers.
Local hourEl ComercioMedian of its peers
00:001.2%1.1%
01:000.4%0.4%
02:000%0.2%
03:000%0.1%
04:000%0.1%
05:000%0.6%
06:000.8%2.7%
07:002.5%4.4%
08:007.3%5.5%
09:007.5%6.1%
10:007.3%6.2%
11:006.6%6.3%
12:006.5%6.4%
13:006.8%6.2%
14:006.6%6.1%
15:005.3%6.2%
16:004.7%5.9%
17:005%5.9%
18:005.6%5.6%
19:005.8%5.7%
20:005.6%5.6%
21:008.3%5.5%
22:004.3%4.4%
23:001.9%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by El Comercio on each local weekday, beside the median of its peers.
WeekdayEl ComercioMedian of its peers
Monday82.347.1
Tuesday82.347.3
Wednesday83.345.5
Thursday81.247.9
Friday7746
Saturday66.838.3
Sunday66.537.6

What it posted

Show the figures as a table
Share of each format among posts by El Comercio, and the median across its peers.
FormatEl ComercioIts peers, median
Photo1%17%
Video or reel2%5%
Album1%0%
Link96%78%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • El Comercio, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, El Comercio posted 82% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El Comercio's peers are 34 news publishers in southern and eastern Europe with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 34 peers, A to Z.

The peers

Its 34 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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