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The posting benchmark

elDiario.es on Facebook, beside its peers

How elDiario.es's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 36 peers: news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Spain

elDiario.es: 44.4 a day

Median in Spain: 53.6 a day

That is 9.2 fewer a day than the median in Spain.

Place the dots by

Posts a day29th/37Photos and video30th/37Evening posts16th/37Weekend day3rd/37
Engagement per post5th/37Engagement a day10th/37Per 1,000 followers4th/37Comments per post7th/37Comments a day12th/37

elDiario.es, Spain

29thof 37

Rank among its peers, highest first, posts a day

elDiario.es posted 44.4 times a day to Facebook, 24% less than the median of 36 news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.7 more posts a day would reach its peers' median. What it would take

See all nine measures

elDiario.es's 36 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

elDiario.es beside 36 peers

elDiario.es and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day44.429th of 3758.1
Photos and video6%30th of 3746%
Evening posts30%16th of 3730%
Weekend day101%3rd of 3784%
Engagement per post1795th of 3755
Engagement a day28,55110th of 3715,926
Engagement per 1,000 followers0.234th of 370.059
Comments per post1467th of 3762
Comments a day6,49812th of 373,633

What it would take

What would reaching the median of its peers take?

13.7more posts a day

96 a week, to reach the median of its peers: 58.1 a day, against 44.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    6% of its posts; the median of its peers 46%

    124 more of its 311 posts a week as photos or video: 20 now, 144 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

elDiario.es's Facebook posts drew 6,498 comments a day, 79% more than the median of 36 news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside elDiario.es's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How elDiario.es posted, beside its peers

Its own posts beside its 36 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • elDiario.es
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by elDiario.es, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayelDiario.esMedian of its peers
Monday 29 June4967.5
Tuesday 30 June5365
Wednesday 1 July5559
Thursday 2 July4662
Friday 3 July4161.5
Saturday 4 July5353.5
Sunday 5 July6150.5
Monday 6 July4560
Tuesday 7 July6467
Wednesday 8 July4267
Thursday 9 July5163
Friday 10 July4162.5
Saturday 11 July4549.5
Sunday 12 July4749.5
Monday 13 July5062
Tuesday 14 July5161.5
Wednesday 15 July5064.5
Thursday 16 July3768
Friday 17 July3865
Saturday 18 July4552.5
Sunday 19 July4755.5
Monday 20 July5360.5
Tuesday 21 July4962
Wednesday 22 July4961.5
Thursday 23 July4767.5
Friday 24 July4762
Saturday 25 July3554
Sunday 26 July4648.5
Monday 27 July4160
Tuesday 28 July4360
Wednesday 29 July4067
Thursday 30 July4264.5
Friday 31 July4963.5
Saturday 1 August4452
Sunday 2 August3848.5
Monday 3 August3656.5
Tuesday 4 August4860
Wednesday 5 August3760
Thursday 6 August3762.5
Friday 7 August4156.5
Saturday 8 August4747
Sunday 9 August4248
Monday 10 August3058
Tuesday 11 August2757.5
Wednesday 12 August4359
Thursday 13 August4453
Friday 14 August4753.5
Saturday 15 August4850
Sunday 16 August4951.5
Monday 17 August3353.5
Tuesday 18 August3655
Wednesday 19 August3556.5
Thursday 20 August3156.5
Friday 21 August3456.5
Saturday 22 August4246.5
Sunday 23 August4046
Monday 24 August3252.5
Tuesday 25 August3457.5
Wednesday 26 August4261.5
Thursday 27 August4060.5
Friday 28 August3356.5
Saturday 29 August4849.5
Sunday 30 August4551.5
Monday 31 August4058
Tuesday 1 September3555
Wednesday 2 September3963.5
Thursday 3 September4260
Friday 4 September3855.5
Saturday 5 September4748.5
Sunday 6 September4446.5
Monday 7 September4459
Tuesday 8 September4761
Wednesday 9 September5958
Thursday 10 September5756.5
Friday 11 September5358.5
Saturday 12 September4348.5
Sunday 13 September3950
Monday 14 September5760
Tuesday 15 September5658.5
Wednesday 16 September5659.5
Thursday 17 September5360.5
Friday 18 September5057
Saturday 19 September5150.5
Sunday 20 September4750

Share of posts by local hour

Show the figures as a table
Share of posts by elDiario.es in each local hour, beside the median of its peers.
Local hourelDiario.esMedian of its peers
00:002.5%1.9%
01:001.4%1.5%
02:000.3%0.9%
03:000.2%1%
04:000.1%0.6%
05:000%1.4%
06:001.2%2.7%
07:003.4%3.9%
08:005.8%5%
09:005.6%5.5%
10:005.9%5.9%
11:006.1%5.8%
12:006.2%6%
13:006.8%5.9%
14:006.3%5.6%
15:005.8%5.8%
16:005.8%5.6%
17:006.2%5.6%
18:006.1%5.3%
19:005.8%5.6%
20:005.9%5.4%
21:005.3%5.3%
22:004.5%4.4%
23:002.8%3.4%

Posts a day by weekday

Show the figures as a table
Posts a day by elDiario.es on each local weekday, beside the median of its peers.
WeekdayelDiario.esMedian of its peers
Monday44.259.2
Tuesday45.361.3
Wednesday45.260.9
Thursday43.962.6
Friday43.159.3
Saturday43.849.9
Sunday45.548.5

What it posted

Show the figures as a table
Share of each format among posts by elDiario.es, and the median across its peers.
FormatelDiario.esIts peers, median
Photo1%30%
Video or reel5%8%
Album0%0%
Link94%62%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • elDiario.es, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, elDiario.es posted 101% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

elDiario.es's peers are 36 news publishers and digital-native newsrooms in southern and eastern Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 36 peers, A to Z.

The peers

Its 36 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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