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The posting benchmark

Hoy on Facebook, beside its peers

How Hoy's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers in Spain with 100k to 1m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Spain

Hoy: 50.3 a day

Median in Spain: 53.6 a day

That is 3.3 fewer a day than the median in Spain.

Place the dots by

Posts a day6th/12Photos and video3rd/12Evening posts3rd/12Weekend day9th/12
Engagement per post5th/12Engagement a day4th/12Per 1,000 followers5th/12Comments per post5th/12Comments a day6th/12

Hoy, Spain

6thof 12

Rank among its peers, highest first, posts a day

Hoy posted 50.3 times a day to Facebook. The median of its 11 peers: 47.3.

The comments its posts draw

858 comments a day, 2.0 times the median of its peers. What it would take

Peers: 11 news publishers in Spain with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Hoy's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hoy beside 11 peers

Hoy and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day50.36th of 1247.3
Photos and video12%3rd of 126%
Evening posts34%3rd of 1231%
Weekend day69%9th of 1283%
Engagement per post125th of 1210
Engagement a day4,6714th of 122,172
Engagement per 1,000 followers0.0415th of 120.039
Comments per post175th of 1214
Comments a day8586th of 12432

The comments

The comments its posts draw

858comments a day

on its Facebook posts, 2.0 times the median of its peers (432)

Spread evenly over 24 hours, that is 36 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Hoy beside its 11 peers

  • Hoy: 858 a day
  • Median of its peers: 432
  • 90th percentile of its peers: 1,680
  • Middle half of its peers: 303 to 1,241
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Weekend day

    A weekend day: 69% of a weekday's posts; the median of its peers 83%

    17 more posts a weekend: 9 on Saturday and 8 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hoy's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hoy posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hoy
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hoy, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHoyMedian of its peers
Monday 29 June5252
Tuesday 30 June6049
Wednesday 1 July5453
Thursday 2 July5457
Friday 3 July5752
Saturday 4 July3736
Sunday 5 July4039
Monday 6 July5550
Tuesday 7 July5053
Wednesday 8 July5460
Thursday 9 July5559
Friday 10 July5952
Saturday 11 July3534
Sunday 12 July3630
Monday 13 July5754
Tuesday 14 July5956
Wednesday 15 July5752
Thursday 16 July5747
Friday 17 July4954
Saturday 18 July3340
Sunday 19 July4141
Monday 20 July6359
Tuesday 21 July5850
Wednesday 22 July5650
Thursday 23 July6044
Friday 24 July6051
Saturday 25 July4342
Sunday 26 July4139
Monday 27 July5454
Tuesday 28 July5453
Wednesday 29 July5851
Thursday 30 July5456
Friday 31 July5749
Saturday 1 August4245
Sunday 2 August4243
Monday 3 August5650
Tuesday 4 August5749
Wednesday 5 August5154
Thursday 6 August5247
Friday 7 August5454
Saturday 8 August4047
Sunday 9 August3748
Monday 10 August5652
Tuesday 11 August5551
Wednesday 12 August5658
Thursday 13 August5347
Friday 14 August5350
Saturday 15 August3843
Sunday 16 August3745
Monday 17 August5349
Tuesday 18 August5351
Wednesday 19 August5651
Thursday 20 August5850
Friday 21 August5757
Saturday 22 August3640
Sunday 23 August3634
Monday 24 August5249
Tuesday 25 August5355
Wednesday 26 August5154
Thursday 27 August5450
Friday 28 August5145
Saturday 29 August3743
Sunday 30 August3844
Monday 31 August5645
Tuesday 1 September5248
Wednesday 2 September5843
Thursday 3 September5254
Friday 4 September5344
Saturday 5 September3642
Sunday 6 September3840
Monday 7 September5848
Tuesday 8 September4545
Wednesday 9 September5249
Thursday 10 September5148
Friday 11 September5346
Saturday 12 September3844
Sunday 13 September3944
Monday 14 September6047
Tuesday 15 September5847
Wednesday 16 September6053
Thursday 17 September5856
Friday 18 September5953
Saturday 19 September3838
Sunday 20 September3538

Share of posts by local hour

Show the figures as a table
Share of posts by Hoy in each local hour, beside the median of its peers.
Local hourHoyMedian of its peers
00:000%1.3%
01:000%0.3%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%0%
07:004.3%2.8%
08:009%5.6%
09:007.9%6.9%
10:006.2%6.9%
11:005.2%6.8%
12:005.1%6.9%
13:004.9%7%
14:004.9%6.5%
15:006.3%5.9%
16:005.9%5.9%
17:005.8%5.7%
18:005.8%5.8%
19:005.6%6.2%
20:005.8%6.1%
21:006%5.5%
22:005.7%4.7%
23:005.6%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Hoy on each local weekday, beside the median of its peers.
WeekdayHoyMedian of its peers
Monday56.350.5
Tuesday54.548.8
Wednesday55.348.9
Thursday54.848.4
Friday55.247.7
Saturday37.842.1
Sunday38.143.3

What it posted

Show the figures as a table
Share of each format among posts by Hoy, and the median across its peers.
FormatHoyIts peers, median
Photo4%1%
Video or reel8%2%
Album1%1%
Link88%96%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hoy, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, Hoy posted 69% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hoy's peers are 11 news publishers in Spain with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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