The posting benchmark

Sur on Facebook, beside its peers

How Sur's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers and digital-native newsrooms in Spain with 200k to 2m followers.

Country: Spain
Sub-region: Southern and Eastern Europe
Region: Europe
Kind: Publisher, digital-native or agency
Followers: 100k to 1m

Within Spain

Sur: 46.2 a day

Median in Spain: 53.6 a day

That is 7.4 fewer a day than the median in Spain.

Posts a day9th/11Photos and video1st/11Evening posts5th/11Weekend day4th/11

Engagement per post2nd/11Engagement a day3rd/11Per 1,000 followers1st/11Comments per post3rd/11Comments a day3rd/11

Sur, Spain

Place the dots by

9thof 11

Rank among its peers, highest first, posts a day

Sur posted 46.2 times a day to Facebook, 20% less than the median of 10 news publishers and digital-native newsrooms in Spain with 200k to 2m followers, 29 June to 20 September 2026.

Its first gap: posts a day

11.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Sur's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Sur beside 10 peers

Sur and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
Measure	Figure	Rank among its peers, highest first	Median of its peers
Posts a day	46.2	9th of 11	58.1
Photos and video	99%	1st of 11	8%
Evening posts	31%	5th of 11	31%
Weekend day	90%	4th of 11	84%
Engagement per post	119	2nd of 11	13
Engagement a day	16,111	3rd of 11	4,786
Engagement per 1,000 followers	0.23	1st of 11	0.036
Comments per post	76	3rd of 11	19
Comments a day	3,518	3rd of 11	1,241

What it would take

What would reaching the median of its peers take?

11.9more posts a day

84 a week, to reach the median of its peers: 58.1 a day, against 46.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

At or above the median of its peers on photos and video, evening posts and a weekend day.

If it posted a different number a day

The ring marks what it posts now.

If Sur posted 46.2 a day

9th of 11 among its peers

323 posts a week
What it posts now

Sur
The rest of the way to the median
Median of its peers
Auto-pilot's starting hours

Show as a table

Posts on each day of the week, and the rest of the way to the median of its peers
	Sur	Median of its peers	The rest of the way to the median
Monday	48.3	60.0	12
Tuesday	48.2	62.7	15
Wednesday	45.7	63.0	18
Thursday	48.4	63.4	15
Friday	47.7	60.0	12
Saturday	42.1	48.4	6
Sunday	43.3	49.1	6

Arithmetic on its peers' figures: the rank beside the ring counts it and its peers, highest first, with a tie sharing a rank. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
12:30Opinion: The ferry fare rise is the wrong fix
14:00Night markets return to the Greyport waterfront this Friday

FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Sur's posts drew 3,518 comments a day, 2.8 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Sur's.

Add a news brand

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Sur posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

Sur
Median of its peers
Middle half of its peers' posts a day

Show the figures as a table

Posts each day by Sur, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Day	Sur	Median of its peers
Monday 29 June	46	63
Tuesday 30 June	49	64.5
Wednesday 1 July	48	66.5
Thursday 2 July	47	67
Friday 3 July	52	60.5
Saturday 4 July	30	48.5
Sunday 5 July	39	58.5
Monday 6 July	50	67.5
Tuesday 7 July	52	66
Wednesday 8 July	49	71
Thursday 9 July	52	71
Friday 10 July	48	61.5
Saturday 11 July	46	49.5
Sunday 12 July	47	49
Monday 13 July	54	62.5
Tuesday 14 July	51	64.5
Wednesday 15 July	46	62.5
Thursday 16 July	46	66
Friday 17 July	48	63.5
Saturday 18 July	40	50.5
Sunday 19 July	50	47
Monday 20 July	51	64.5
Tuesday 21 July	43	63.5
Wednesday 22 July	50	60
Thursday 23 July	54	63
Friday 24 July	56	62
Saturday 25 July	43	48.5
Sunday 26 July	43	49
Monday 27 July	46	61.5
Tuesday 28 July	53	60
Wednesday 29 July	46	61.5
Thursday 30 July	51	62
Friday 31 July	49	58.5
Saturday 1 August	45	46
Sunday 2 August	46	44.5
Monday 3 August	46	57
Tuesday 4 August	49	60.5
Wednesday 5 August	45	59
Thursday 6 August	42	56
Friday 7 August	44	57.5
Saturday 8 August	47	50
Sunday 9 August	48	49
Monday 10 August	46	55.5
Tuesday 11 August	47	56
Wednesday 12 August	45	58.5
Thursday 13 August	46	53
Friday 14 August	50	55
Saturday 15 August	46	47.5
Sunday 16 August	45	50.5
Monday 17 August	49	49.5
Tuesday 18 August	54	52.5
Wednesday 19 August	43	55.5
Thursday 20 August	47	55
Friday 21 August	43	57.5
Saturday 22 August	37	44.5
Sunday 23 August	44	45.5
Monday 24 August	50	52
Tuesday 25 August	46	60
Wednesday 26 August	46	60
Thursday 27 August	46	61
Friday 28 August	45	58.5
Saturday 29 August	43	48.5
Sunday 30 August	44	49.5
Monday 31 August	45	60.5
Tuesday 1 September	42	58.5
Wednesday 2 September	42	67
Thursday 3 September	50	68.5
Friday 4 September	44	64.5
Saturday 5 September	43	46
Sunday 6 September	40	45
Monday 7 September	44	61
Tuesday 8 September	45	65
Wednesday 9 September	41	63.5
Thursday 10 September	41	64
Friday 11 September	46	63.5
Saturday 12 September	44	49.5
Sunday 13 September	48	48.5
Monday 14 September	47	61
Tuesday 15 September	47	61
Wednesday 16 September	48	64
Thursday 17 September	56	68.5
Friday 18 September	53	61
Saturday 19 September	35	53
Sunday 20 September	34	51.5

Share of posts by local hour

Show the figures as a table

Share of posts by Sur in each local hour, beside the median of its peers.
Local hour	Sur	Median of its peers
00:00	2.1%	1.5%
01:00	2.3%	0.5%
02:00	2.1%	0%
03:00	2.2%	0%
04:00	2.2%	0%
05:00	2.1%	0%
06:00	2.1%	0%
07:00	4.2%	3.3%
08:00	3.1%	5.9%
09:00	4.1%	7%
10:00	5.1%	7%
11:00	4.9%	6.5%
12:00	5.2%	6.6%
13:00	5.5%	7%
14:00	5.5%	6.4%
15:00	5.1%	6%
16:00	5.4%	5.8%
17:00	5.7%	5.5%
18:00	5.3%	5.8%
19:00	5.9%	5.9%
20:00	5.8%	5.9%
21:00	5.3%	5.5%
22:00	4.1%	4.6%
23:00	4.7%	3.3%

Posts a day by weekday

Show the figures as a table

Posts a day by Sur on each local weekday, beside the median of its peers.
Weekday	Sur	Median of its peers
Monday	48.3	58.9
Tuesday	48.2	61.5
Wednesday	45.7	61.8
Thursday	48.4	62.2
Friday	47.7	58.9
Saturday	42.1	47.5
Sunday	43.3	48.2

What it posted

Show the figures as a table

Share of each format among posts by Sur, and the median across its peers.
Format	Sur	Its peers, median
Photo	83%	2%
Video or reel	15%	5%
Album	1%	1%
Link	1%	92%
Text only	0%	0%
Other	0%	0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.

Sur, 18:00 to midnight: 31%
Median of its peers, 18:00 to midnight: 31%
On a weekend day, Sur posted 90% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Sur's peers are 10 news publishers and digital-native newsrooms in Spain with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.