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The posting benchmark

Expansión on Facebook, beside its peers

How Expansión's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 11 peers: news publishers in Spain with 100k to 1m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Spain

Expansión: 60.9 a day

Median in Spain: 53.6 a day

That is 7.4 more a day than the median in Spain.

Place the dots by

Posts a day4th/12Photos and video2nd/12Evening posts11th/12Weekend day12th/12
Engagement per post11th/12Engagement a day5th/12Per 1,000 followers11th/12Comments per post6th/12Comments a day5th/12

Expansión, Spain

4thof 12

Rank among its peers, highest first, posts a day

Expansión posted 60.9 times a day to Facebook. The median of its 11 peers: 47.3.

Its first gap: a weekend day

76 more posts a weekend would reach its peers' median. What it would take

Peers: 11 news publishers in Spain with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Expansión's 11 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Expansión beside 11 peers

Expansión and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day60.94th of 1247.3
Photos and video25%2nd of 126%
Evening posts25%11th of 1231%
Weekend day34%12th of 1283%
Engagement per post111th of 1212
Engagement a day4,2775th of 122,172
Engagement per 1,000 followers0.002811th of 120.040
Comments per post166th of 1214
Comments a day9555th of 12432

What it would take

What would reaching the median of its peers take?

Expansión's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

76more posts a weekend

32 on Saturday and 44 on Sunday, to bring each to the median of its peers

On a weekend day, Expansión posts 34% of a weekday's posts. The median of its peers: 83%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Expansión
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
ExpansiónA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday71.70
Tuesday770
Wednesday78.60
Thursday76.80
Friday71.90
Saturday31.662.732
Sunday1962.744

The other measures, in posts

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 31%

    29 more of its 426 posts a week between 18:00 and midnight: 105 now, 134 at the median
  • At or above the median of its peers on posts a day and photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Expansión's posts drew 955 comments a day, 2.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Expansión's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Expansión posted, beside its peers

Its own posts beside its 11 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Expansión
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Expansión, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayExpansiónMedian of its peers
Monday 29 June8352
Tuesday 30 June8349
Wednesday 1 July9353
Thursday 2 July9154
Friday 3 July7252
Saturday 4 July2937
Sunday 5 July3040
Monday 6 July7050
Tuesday 7 July8352
Wednesday 8 July9154
Thursday 9 July7555
Friday 10 July7452
Saturday 11 July3035
Sunday 12 July1936
Monday 13 July8654
Tuesday 14 July9956
Wednesday 15 July7952
Thursday 16 July7647
Friday 17 July8549
Saturday 18 July2640
Sunday 19 July2741
Monday 20 July9159
Tuesday 21 July8250
Wednesday 22 July9550
Thursday 23 July9444
Friday 24 July8151
Saturday 25 July3443
Sunday 26 July2141
Monday 27 July6754
Tuesday 28 July7653
Wednesday 29 July10651
Thursday 30 July10555
Friday 31 July8249
Saturday 1 August2745
Sunday 2 August3643
Monday 3 August6050
Tuesday 4 August8049
Wednesday 5 August5551
Thursday 6 August6747
Friday 7 August7154
Saturday 8 August3147
Sunday 9 August3348
Monday 10 August4455
Tuesday 11 August5551
Wednesday 12 August6157
Thursday 13 August5347
Friday 14 August5750
Saturday 15 August3643
Sunday 16 August2845
Monday 17 August4151
Tuesday 18 August5153
Wednesday 19 August5551
Thursday 20 August5052
Friday 21 August7857
Saturday 22 August1740
Sunday 23 August2136
Monday 24 August4850
Tuesday 25 August6853
Wednesday 26 August6851
Thursday 27 August6150
Friday 28 August6445
Saturday 29 August2743
Sunday 30 August2744
Monday 31 August6145
Tuesday 1 September8648
Wednesday 2 September8343
Thursday 3 September8252
Friday 4 September7844
Saturday 5 September3242
Sunday 6 September2540
Monday 7 September7548
Tuesday 8 September7145
Wednesday 9 September8649
Thursday 10 September8148
Friday 11 September6846
Saturday 12 September2844
Sunday 13 September2944
Monday 14 September7647
Tuesday 15 September8847
Wednesday 16 September7253
Thursday 17 September8356
Friday 18 September7553
Saturday 19 September2338
Sunday 20 September1238

Share of posts by local hour

Show the figures as a table
Share of posts by Expansión in each local hour, beside the median of its peers.
Local hourExpansiónMedian of its peers
00:002.6%1.2%
01:001.9%0.2%
02:003.1%0%
03:003.2%0%
04:003.3%0%
05:003%0%
06:003.2%0%
07:003%2.8%
08:004.1%6%
09:005.2%7%
10:005.4%6.8%
11:005.6%6.6%
12:005.4%6.7%
13:005.8%6.9%
14:005.6%6.3%
15:005.3%5.9%
16:004.8%5.9%
17:004.9%5.8%
18:005.3%5.8%
19:005%6%
20:004.7%5.9%
21:003.6%5.5%
22:002.8%5.5%
23:003.2%3.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Expansión on each local weekday, beside the median of its peers.
WeekdayExpansiónMedian of its peers
Monday71.750.5
Tuesday7748.8
Wednesday78.648.9
Thursday76.848.4
Friday71.947.7
Saturday31.642.1
Sunday1943.3

What it posted

Show the figures as a table
Share of each format among posts by Expansión, and the median across its peers.
FormatExpansiónIts peers, median
Photo14%1%
Video or reel9%2%
Album2%1%
Link75%96%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Expansión, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, Expansión posted 34% of a weekday's posts. The median of its peers: 83%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Expansión's peers are 11 news publishers in Spain with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 11 peers, A to Z.

The peers

Its 11 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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