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The posting benchmark

Ideal on Facebook, beside its peers

How Ideal's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 34 peers: news publishers in southern and eastern Europe with 100k to 1m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Spain

Ideal: 40.4 a day

Median in Spain: 53.6 a day

That is 13.2 fewer a day than the median in Spain.

Place the dots by

Posts a day21st/35Photos and video27th/35Evening posts33rd/35Weekend day26th/35
Engagement per post28th/35Engagement a day29th/35Per 1,000 followers31st/35Comments per post31st/35Comments a day29th/35

Ideal, Spain

21stof 35

Rank among its peers, highest first, posts a day

Ideal posted 40.4 times a day to Facebook. The median of its 34 peers: 45.

Its first gap: evening posts

43 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 34 news publishers in southern and eastern Europe with 100k to 1m followers, 12 weeks to 20 September 2026.

See all nine measures

Ideal's 34 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Ideal beside 34 peers

Ideal and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.421st of 3545
Photos and video6%27th of 3526%
Evening posts14%33rd of 3529%
Weekend day68%26th of 3579%
Engagement per post1028th of 3522
Engagement a day1,87529th of 354,503
Engagement per 1,000 followers0.03431st of 350.072
Comments per post7.531st of 3531
Comments a day30529th of 351,260

What it would take

What would reaching the median of its peers take?

Ideal's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

43more posts a week

between 18:00 and midnight, of its 283 a week: 39 now, 82 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Ideal
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Ideal, 18:00 to midnight: 14%
  • Median of its peers, 18:00 to midnight: 29%
Show as a table
Posts in each local hour, beside the median of its peers
HourIdealMedian of its peers
00:005.0%1.1%
01:000.3%0.4%
02:000.0%0.2%
03:000.0%0.1%
04:000.0%0.1%
05:000.0%0.6%
06:000.0%2.7%
07:000.2%4.4%
08:003.3%5.5%
09:007.9%6.1%
10:008.9%6.2%
11:009.8%6.3%
12:0011.7%6.4%
13:0012.3%6.2%
14:009.7%6.1%
15:005.8%6.2%
16:006.0%5.9%
17:005.3%5.9%
18:003.0%5.6%
19:002.4%5.7%
20:002.1%5.6%
21:001.8%5.5%
22:001.4%4.4%
23:003.1%2.8%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    40.4 now; the median of its peers 45

    4.6 more a day, 33 a week

  • Photos and video

    6% of its posts; the median of its peers 26%

    55 more of its 283 posts a week as photos or video: 18 now, 73 at the median

  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 79%

    11 more posts a weekend: 5 on Saturday and 6 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Ideal's Facebook posts drew 305 comments a day, 76% less than the median of 34 news publishers in southern and eastern Europe with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Ideal's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Ideal posted, beside its peers

Its own posts beside its 34 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Ideal
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Ideal, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIdealMedian of its peers
Monday 29 June4148
Tuesday 30 June4348
Wednesday 1 July4249.5
Thursday 2 July5746
Friday 3 July4050.5
Saturday 4 July3641.5
Sunday 5 July4339
Monday 6 July4947
Tuesday 7 July5350.5
Wednesday 8 July7246.5
Thursday 9 July8148
Friday 10 July5246
Saturday 11 July1939
Sunday 12 July1437
Monday 13 July5545.5
Tuesday 14 July5249.5
Wednesday 15 July4748.5
Thursday 16 July4648
Friday 17 July5448.5
Saturday 18 July2739.5
Sunday 19 July2239.5
Monday 20 July3850.5
Tuesday 21 July3748.5
Wednesday 22 July3147
Thursday 23 July2446.5
Friday 24 July4247.5
Saturday 25 July3738.5
Sunday 26 July3635.5
Monday 27 July5246
Tuesday 28 July4747
Wednesday 29 July5148
Thursday 30 July5849.5
Friday 31 July4744.5
Saturday 1 August4638
Sunday 2 August4336
Monday 3 August4946.5
Tuesday 4 August5144.5
Wednesday 5 August5146
Thursday 6 August4747
Friday 7 August4647.5
Saturday 8 August3939
Sunday 9 August4237
Monday 10 August5246.5
Tuesday 11 August4048
Wednesday 12 August5749
Thursday 13 August3347
Friday 14 August3047.5
Saturday 15 August2738.5
Sunday 16 August1835
Monday 17 August2547
Tuesday 18 August4148.5
Wednesday 19 August5146.5
Thursday 20 August5248
Friday 21 August5746
Saturday 22 August4036.5
Sunday 23 August3134.5
Monday 24 August3147.5
Tuesday 25 August2647
Wednesday 26 August3446
Thursday 27 August3946
Friday 28 August3146
Saturday 29 August2437
Sunday 30 August2738
Monday 31 August3344
Tuesday 1 September3744
Wednesday 2 September2845.5
Thursday 3 September3049
Friday 4 September2844
Saturday 5 September1736
Sunday 6 September1938
Monday 7 September4347.5
Tuesday 8 September3044.5
Wednesday 9 September4945.5
Thursday 10 September4847
Friday 11 September3446.5
Saturday 12 September2637
Sunday 13 September3035.5
Monday 14 September3847
Tuesday 15 September4145.5
Wednesday 16 September6348
Thursday 17 September5050.5
Friday 18 September5247.5
Saturday 19 September4337
Sunday 20 September2935.5

Share of posts by local hour

Show the figures as a table
Share of posts by Ideal in each local hour, beside the median of its peers.
Local hourIdealMedian of its peers
00:005%1.1%
01:000.3%0.4%
02:000%0.2%
03:000%0.1%
04:000%0.1%
05:000%0.6%
06:000%2.7%
07:000.2%4.4%
08:003.3%5.5%
09:007.9%6.1%
10:008.9%6.2%
11:009.8%6.3%
12:0011.7%6.4%
13:0012.3%6.2%
14:009.7%6.1%
15:005.8%6.2%
16:006%5.9%
17:005.3%5.9%
18:003%5.6%
19:002.4%5.7%
20:002.1%5.6%
21:001.8%5.5%
22:001.4%4.4%
23:003.1%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by Ideal on each local weekday, beside the median of its peers.
WeekdayIdealMedian of its peers
Monday43.347.1
Tuesday41.347.3
Wednesday48.445.5
Thursday47.347.9
Friday42.246
Saturday30.838.3
Sunday29.537.6

What it posted

Show the figures as a table
Share of each format among posts by Ideal, and the median across its peers.
FormatIdealIts peers, median
Photo0%17%
Video or reel5%5%
Album1%0%
Link94%78%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Ideal, 18:00 to midnight: 14%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, Ideal posted 68% of a weekday's posts. The median of its peers: 79%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Ideal's peers are 34 news publishers in southern and eastern Europe with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 34 peers, A to Z.

The peers

Its 34 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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