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The posting benchmark

Handelszeitung on Facebook, beside its peers

How Handelszeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in Switzerland with 10k to 100k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Switzerland

Handelszeitung: 3.6 a day

Median in Switzerland: 16.3 a day

That is 12.7 fewer a day than the median in Switzerland.

Place the dots by

Posts a day11th/11Photos and video1st/11Evening posts11th/11Weekend day11th/11
Engagement per post10th/11Engagement a day11th/11Per 1,000 followers9th/11Comments per post4th/11Comments a day10th/11

Handelszeitung, Switzerland

11thof 11

Rank among its peers, highest first, posts a day

Handelszeitung posted 3.6 times a day to Facebook, 79% less than the median of 10 news publishers in Switzerland with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.2 more posts a day would reach its peers' median. What it would take

See all nine measures

Handelszeitung's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Handelszeitung beside 10 peers

Handelszeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3.611th of 1116.7
Photos and video78%1st of 1141%
Evening posts2%11th of 1130%
Weekend day24%11th of 1173%
Engagement per post410th of 119.5
Engagement a day16111th of 11683
Engagement per 1,000 followers0.169th of 110.24
Comments per post154th of 1111
Comments a day5310th of 11145

What it would take

What would reaching the median of its peers take?

13.2more posts a day

92 a week, to reach the median of its peers: 16.7 a day, against 3.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 2% of its posts; the median of its peers 30%

    8 more of its 25 posts a week between 18:00 and midnight: 0 now, 8 at the median

  • Weekend day

    A weekend day: 24% of a weekday's posts; the median of its peers 73%

    5 more posts a weekend: 2 on Saturday and 3 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Handelszeitung's Facebook posts drew 53 comments a day, 64% less than the median of 10 news publishers in Switzerland with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Handelszeitung's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Handelszeitung posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Handelszeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Handelszeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHandelszeitungMedian of its peers
Monday 29 June115
Tuesday 30 June218
Wednesday 1 July316
Thursday 2 July316
Friday 3 July521
Saturday 4 July214
Sunday 5 July111.5
Monday 6 July517.5
Tuesday 7 July720.5
Wednesday 8 July416
Thursday 9 July615
Friday 10 July420
Saturday 11 July213.5
Sunday 12 July111
Monday 13 July217
Tuesday 14 July219
Wednesday 15 July319.5
Thursday 16 July517
Friday 17 July318.5
Saturday 18 July211.5
Sunday 19 July210.5
Monday 20 July616
Tuesday 21 July317.5
Wednesday 22 July515
Thursday 23 July415
Friday 24 July416.5
Saturday 25 July013
Sunday 26 July013.5
Monday 27 July514.5
Tuesday 28 July520
Wednesday 29 July616.5
Thursday 30 July816
Friday 31 July619.5
Saturday 1 August415.5
Sunday 2 August311.5
Monday 3 August517
Tuesday 4 August416
Wednesday 5 August415
Thursday 6 August415.5
Friday 7 August316.5
Saturday 8 August014
Sunday 9 August013
Monday 10 August616.5
Tuesday 11 August418.5
Wednesday 12 August620.5
Thursday 13 August820.5
Friday 14 August517
Saturday 15 August015.5
Sunday 16 August012.5
Monday 17 August415
Tuesday 18 August417
Wednesday 19 August417
Thursday 20 August521
Friday 21 August517
Saturday 22 August114.5
Sunday 23 August014.5
Monday 24 August515.5
Tuesday 25 August417
Wednesday 26 August616
Thursday 27 August822
Friday 28 August617
Saturday 29 August215.5
Sunday 30 August116
Monday 31 August216
Tuesday 1 September216
Wednesday 2 September316
Thursday 3 September418.5
Friday 4 September218
Saturday 5 September113.5
Sunday 6 September014
Monday 7 September614.5
Tuesday 8 September616
Wednesday 9 September416.5
Thursday 10 September617.5
Friday 11 September717
Saturday 12 September215
Sunday 13 September113
Monday 14 September313.5
Tuesday 15 September715.5
Wednesday 16 September815
Thursday 17 September316
Friday 18 September516
Saturday 19 September115
Sunday 20 September013

Share of posts by local hour

Show the figures as a table
Share of posts by Handelszeitung in each local hour, beside the median of its peers.
Local hourHandelszeitungMedian of its peers
00:000%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000.3%5.6%
07:001.3%6.2%
08:004.7%6.2%
09:0013%4.6%
10:0010%5.6%
11:004.6%5.7%
12:0010.6%6.1%
13:005.3%5.4%
14:0020.6%5.8%
15:002%5.2%
16:0021.9%6.3%
17:003.7%7.3%
18:002%7.9%
19:000%8.6%
20:000%6.8%
21:000%4%
22:000%2.3%
23:000%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Handelszeitung on each local weekday, beside the median of its peers.
WeekdayHandelszeitungMedian of its peers
Monday4.1716
Tuesday4.1717.6
Wednesday4.6717.7
Thursday5.3318.6
Friday4.5818.9
Saturday1.4214.1
Sunday0.7513.1

What it posted

Show the figures as a table
Share of each format among posts by Handelszeitung, and the median across its peers.
FormatHandelszeitungIts peers, median
Photo78%39%
Video or reel1%1%
Album0%0%
Link22%60%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Handelszeitung, 18:00 to midnight: 2%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Handelszeitung posted 24% of a weekday's posts. The median of its peers: 73%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Handelszeitung's peers are 10 news publishers in Switzerland with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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