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The posting benchmark

St. Galler Tagblatt on Facebook, beside its peers

How St. Galler Tagblatt's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 41 peers: news publishers in Germany, Austria and Switzerland with 10k to 100k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Switzerland

St. Galler Tagblatt: 26.5 a day

Median in Switzerland: 16.3 a day

That is 10.2 more a day than the median in Switzerland.

Place the dots by

Posts a day9th/42Photos and video25th/42Evening posts14th/42Weekend day35th/42
Engagement per post38th/42Engagement a day26th/42Per 1,000 followers34th/42Comments per post35th/42Comments a day26th/42

St. Galler Tagblatt, Switzerland

9thof 42

Rank among its peers, highest first, posts a day

St. Galler Tagblatt posted 26.5 times a day to Facebook, 55% more than the median of 41 news publishers in Germany, Austria and Switzerland with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: a weekend day

7 more posts a weekend would reach its peers' median. What it would take

See all nine measures

St. Galler Tagblatt's 41 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

St. Galler Tagblatt beside 41 peers

St. Galler Tagblatt and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day26.59th of 4217.1
Photos and video10%25th of 4217%
Evening posts28%14th of 4223%
Weekend day60%35th of 4271%
Engagement per post238th of 428
Engagement a day33826th of 42561
Engagement per 1,000 followers0.08634th of 420.21
Comments per post2.935th of 429.6
Comments a day7726th of 42103

What it would take

What would reaching the median of its peers take?

St. Galler Tagblatt's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

7more posts a weekend

5 on Saturday and 2 on Sunday, to bring each to the median of its peers

On a weekend day, St. Galler Tagblatt posts 60% of a weekday's posts. The median of its peers: 71%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • St. Galler Tagblatt
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
St. Galler TagblattA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday30.30
Tuesday280
Wednesday28.50
Thursday30.60
Friday32.30
Saturday16.321.25
Sunday19.821.22

The other measures, in posts

  • Photos and video

    10% of its posts; the median of its peers 17%

    13 more of its 186 posts a week as photos or video: 19 now, 32 at the median
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

St. Galler Tagblatt's posts drew 77 comments a day. The median of its peers: 103.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside St. Galler Tagblatt's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How St. Galler Tagblatt posted, beside its peers

Its own posts beside its 41 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • St. Galler Tagblatt
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by St. Galler Tagblatt, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySt. Galler TagblattMedian of its peers
Monday 29 June3615
Tuesday 30 June2816
Wednesday 1 July4117
Thursday 2 July3516
Friday 3 July3716
Saturday 4 July2113
Sunday 5 July1510
Monday 6 July2614
Tuesday 7 July3014
Wednesday 8 July3016
Thursday 9 July3715
Friday 10 July3215
Saturday 11 July811
Sunday 12 July2411
Monday 13 July2514
Tuesday 14 July2316
Wednesday 15 July2516
Thursday 16 July3116
Friday 17 July3214
Saturday 18 July910
Sunday 19 July1210
Monday 20 July2914
Tuesday 21 July2817
Wednesday 22 July2416
Thursday 23 July3315
Friday 24 July2916
Saturday 25 July1310
Sunday 26 July1510
Monday 27 July3313
Tuesday 28 July2214
Wednesday 29 July2413
Thursday 30 July2416
Friday 31 July3017
Saturday 1 August1311
Sunday 2 August1810
Monday 3 August3114
Tuesday 4 August3115
Wednesday 5 August2714
Thursday 6 August3816
Friday 7 August3415
Saturday 8 August2111
Sunday 9 August2511
Monday 10 August3314
Tuesday 11 August3019
Wednesday 12 August3318
Thursday 13 August3315
Friday 14 August4115
Saturday 15 August2210
Sunday 16 August2811
Monday 17 August3116
Tuesday 18 August3316
Wednesday 19 August3017
Thursday 20 August3418
Friday 21 August3616
Saturday 22 August1614
Sunday 23 August2213
Monday 24 August3113
Tuesday 25 August2917
Wednesday 26 August3615
Thursday 27 August3719
Friday 28 August4217
Saturday 29 August1910
Sunday 30 August199
Monday 31 August3413
Tuesday 1 September2917
Wednesday 2 September3315
Thursday 3 September3118
Friday 4 September3618
Saturday 5 September1910
Sunday 6 September2010
Monday 7 September3515
Tuesday 8 September3217
Wednesday 9 September1818
Thursday 10 September1819
Friday 11 September2119
Saturday 12 September1810
Sunday 13 September1811
Monday 14 September1913
Tuesday 15 September2116
Wednesday 16 September2115
Thursday 17 September1617
Friday 18 September1816
Saturday 19 September1612
Sunday 20 September2112

Share of posts by local hour

Show the figures as a table
Share of posts by St. Galler Tagblatt in each local hour, beside the median of its peers.
Local hourSt. Galler TagblattMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:005.8%3.5%
07:006.2%5.1%
08:006.1%6.8%
09:005.4%6.3%
10:005.6%6%
11:005.5%6.6%
12:007.4%6.6%
13:006%7.2%
14:005.7%7%
15:004.9%6.7%
16:005.5%7.1%
17:007.9%6.8%
18:007.5%7.3%
19:007.2%7.1%
20:005.8%6.2%
21:004.2%2.5%
22:002.8%0.7%
23:000.5%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by St. Galler Tagblatt on each local weekday, beside the median of its peers.
WeekdaySt. Galler TagblattMedian of its peers
Monday30.315.5
Tuesday2817.2
Wednesday28.517.8
Thursday30.618.5
Friday32.318.7
Saturday16.312.5
Sunday19.811.8

What it posted

Show the figures as a table
Share of each format among posts by St. Galler Tagblatt, and the median across its peers.
FormatSt. Galler TagblattIts peers, median
Photo10%14%
Video or reel0%2%
Album0%0%
Link90%85%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • St. Galler Tagblatt, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, St. Galler Tagblatt posted 60% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

St. Galler Tagblatt's peers are 41 news publishers in Germany, Austria and Switzerland with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 41 peers, A to Z.

The peers

Its 41 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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