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The posting benchmark

bz Basel on Facebook, beside its peers

How bz Basel's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 41 peers: news publishers in Germany, Austria and Switzerland with 10k to 100k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Switzerland

bz Basel: 10.7 a day

Median in Switzerland: 16.3 a day

That is 5.6 fewer a day than the median in Switzerland.

Place the dots by

Posts a day26th/42Photos and video10th/42Evening posts3rd/42Weekend day23rd/42
Engagement per post19th/42Engagement a day26th/42Per 1,000 followers7th/42Comments per post21st/42Comments a day21st/42

bz Basel, Switzerland

26thof 42

Rank among its peers, highest first, posts a day

Bz Basel posted 10.7 times a day to Facebook. The median of its 41 peers: 17.1.

Its first gap: posts a day

6.4 more posts a day would reach its peers' median. What it would take

Peers: 41 news publishers in Germany, Austria and Switzerland with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

bz Basel's 41 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

bz Basel beside 41 peers

bz Basel and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10.726th of 4217.1
Photos and video53%10th of 4217%
Evening posts35%3rd of 4223%
Weekend day69%23rd of 4271%
Engagement per post1019th of 428
Engagement a day36626th of 42561
Engagement per 1,000 followers0.427th of 420.21
Comments per post9.721st of 429.6
Comments a day10321st of 42103

What it would take

What would reaching the median of its peers take?

6.4more posts a day

45 a week, to reach the median of its peers: 17.1 a day, against 10.7 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Weekend day

    A weekend day: 69% of a weekday's posts; the median of its peers 71%

    1 more post a weekend, on Saturday
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

bz Basel's posts drew 103 comments a day. The median of its peers: 103.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside bz Basel's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How bz Basel posted, beside its peers

Its own posts beside its 41 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • bz Basel
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by bz Basel, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Daybz BaselMedian of its peers
Monday 29 June1015
Tuesday 30 June1016
Wednesday 1 July1117
Thursday 2 July1416
Friday 3 July1316
Saturday 4 July713
Sunday 5 July410
Monday 6 July814
Tuesday 7 July1414
Wednesday 8 July916
Thursday 9 July915
Friday 10 July1315
Saturday 11 July711
Sunday 12 July711
Monday 13 July814
Tuesday 14 July916
Wednesday 15 July1216
Thursday 16 July916
Friday 17 July1014
Saturday 18 July810
Sunday 19 July510
Monday 20 July514
Tuesday 21 July817
Wednesday 22 July1416
Thursday 23 July1015
Friday 24 July1016
Saturday 25 July610
Sunday 26 July1110
Monday 27 July1113
Tuesday 28 July1114
Wednesday 29 July913
Thursday 30 July1116
Friday 31 July817
Saturday 1 August611
Sunday 2 August610
Monday 3 August1014
Tuesday 4 August1115
Wednesday 5 August1314
Thursday 6 August1316
Friday 7 August1315
Saturday 8 August711
Sunday 9 August911
Monday 10 August1514
Tuesday 11 August1419
Wednesday 12 August1418
Thursday 13 August1615
Friday 14 August1415
Saturday 15 August1310
Sunday 16 August511
Monday 17 August916
Tuesday 18 August1016
Wednesday 19 August1417
Thursday 20 August1218
Friday 21 August1416
Saturday 22 August1014
Sunday 23 August1013
Monday 24 August1113
Tuesday 25 August1317
Wednesday 26 August1315
Thursday 27 August1119
Friday 28 August1317
Saturday 29 August710
Sunday 30 August119
Monday 31 August913
Tuesday 1 September1017
Wednesday 2 September1315
Thursday 3 September1418
Friday 4 September1218
Saturday 5 September610
Sunday 6 September1110
Monday 7 September1415
Tuesday 8 September1417
Wednesday 9 September1518
Thursday 10 September1419
Friday 11 September1319
Saturday 12 September810
Sunday 13 September1111
Monday 14 September1113
Tuesday 15 September1216
Wednesday 16 September1415
Thursday 17 September1417
Friday 18 September1416
Saturday 19 September912
Sunday 20 September1012

Share of posts by local hour

Show the figures as a table
Share of posts by bz Basel in each local hour, beside the median of its peers.
Local hourbz BaselMedian of its peers
00:000%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:005.1%3.5%
07:006%5.1%
08:005.8%6.8%
09:004.5%6.3%
10:003.6%6%
11:007.3%6.6%
12:005%6.6%
13:005%7.2%
14:005.2%7%
15:004.8%6.7%
16:004.9%7.1%
17:008%6.8%
18:009.2%7.3%
19:009.3%7.1%
20:007.7%6.2%
21:004.8%2.5%
22:003.4%0.7%
23:000.4%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by bz Basel on each local weekday, beside the median of its peers.
Weekdaybz BaselMedian of its peers
Monday10.115.5
Tuesday11.317.2
Wednesday12.617.8
Thursday12.318.5
Friday12.318.7
Saturday7.8312.5
Sunday8.3311.8

What it posted

Show the figures as a table
Share of each format among posts by bz Basel, and the median across its peers.
Formatbz BaselIts peers, median
Photo53%14%
Video or reel0%2%
Album0%0%
Link47%85%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • bz Basel, 18:00 to midnight: 35%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, bz Basel posted 69% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

bz Basel's peers are 41 news publishers in Germany, Austria and Switzerland with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 41 peers, A to Z.

The peers

Its 41 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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