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The posting benchmark

Basler Zeitung on Facebook, beside its peers

How Basler Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 43 peers: news publishers in Germany, Austria and Switzerland with 10k to 100k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Switzerland

Basler Zeitung: 16.3 a day

Median in Switzerland: 16.3 a day

Place the dots by

Posts a day21st/44Photos and video14th/44Evening posts2nd/44Weekend day22nd/44
Engagement per post15th/44Engagement a day10th/44Per 1,000 followers18th/44Comments per post5th/44Comments a day8th/44

Basler Zeitung, Switzerland

21stof 44

Rank among its peers, highest first, posts a day

Basler Zeitung posted 16.3 times a day to Facebook. The median of its 43 peers: 15.

The comments its posts draw

370 comments a day, 4.2 times the median of its peers. What it would take

Peers: 43 news publishers in Germany, Austria and Switzerland with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Basler Zeitung's 43 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Basler Zeitung beside 43 peers

Basler Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.321st of 4415
Photos and video41%14th of 4416%
Evening posts37.2%2nd of 4424%
Weekend day71%22nd of 4470%
Engagement per post1115th of 448
Engagement a day1,17510th of 44430
Engagement per 1,000 followers0.2818th of 440.21
Comments per post235th of 449
Comments a day3708th of 4488

The comments

The comments its posts draw

370comments a day

on its Facebook posts, 4.2 times the median of its peers (88)

Spread evenly over 24 hours, that is 15 an hour.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: Basler Zeitung beside its 43 peers

  • Basler Zeitung: 370 a day
  • Median of its peers: 88
  • 90th percentile of its peers: 682
  • Middle half of its peers: 46 to 254
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • At or above the median of its peers on posts a day, photos and video, evening posts and a weekend day.

Comments

The comments that come with them

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A new rule offers to hide 23 matching comments from the last seven days.

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23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
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and 20 more

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FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Basler Zeitung's.

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Or one of its peers in its own country

Day by day

How Basler Zeitung posted, beside its peers

Its own posts beside its 43 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Basler Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Basler Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBasler ZeitungMedian of its peers
Monday 29 June1815
Tuesday 30 June2016
Wednesday 1 July2315
Thursday 2 July1716
Friday 3 July3016
Saturday 4 July1413
Sunday 5 July910
Monday 6 July2114
Tuesday 7 July2214
Wednesday 8 July2115
Thursday 9 July2114
Friday 10 July2015
Saturday 11 July2310
Sunday 12 July1110
Monday 13 July1314
Tuesday 14 July1915
Wednesday 15 July2715
Thursday 16 July1515
Friday 17 July1414
Saturday 18 July1010
Sunday 19 July49
Monday 20 July1014
Tuesday 21 July714
Wednesday 22 July1014
Thursday 23 July1314
Friday 24 July1814
Saturday 25 July149
Sunday 26 July1210
Monday 27 July1412
Tuesday 28 July2114
Wednesday 29 July1113
Thursday 30 July1714
Friday 31 July2113
Saturday 1 August2710
Sunday 2 August109
Monday 3 August1413
Tuesday 4 August1714
Wednesday 5 August1914
Thursday 6 August2314
Friday 7 August1714
Saturday 8 August712
Sunday 9 August511
Monday 10 August1413
Tuesday 11 August1718
Wednesday 12 August2117
Thursday 13 August2416
Friday 14 August2214
Saturday 15 August2010
Sunday 16 August1311
Monday 17 August1215
Tuesday 18 August1415
Wednesday 19 August1716
Thursday 20 August2414
Friday 21 August2116
Saturday 22 August1813
Sunday 23 August913
Monday 24 August1113
Tuesday 25 August1816
Wednesday 26 August2115
Thursday 27 August2015
Friday 28 August1716
Saturday 29 August1410
Sunday 30 August710
Monday 31 August1313
Tuesday 1 September1615
Wednesday 2 September1215
Thursday 3 September2315
Friday 4 September2014
Saturday 5 September710
Sunday 6 September1310
Monday 7 September1314
Tuesday 8 September1915
Wednesday 9 September2015
Thursday 10 September2515
Friday 11 September2214
Saturday 12 September2010
Sunday 13 September711
Monday 14 September1113
Tuesday 15 September1615
Wednesday 16 September1615
Thursday 17 September2016
Friday 18 September1614
Saturday 19 September1412
Sunday 20 September1212

Share of posts by local hour

Show the figures as a table
Share of posts by Basler Zeitung in each local hour, beside the median of its peers.
Local hourBasler ZeitungMedian of its peers
00:000.7%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:005.1%3.5%
07:004.7%5.3%
08:003.9%6.9%
09:003.3%6%
10:004.5%6%
11:005.6%6.7%
12:006.1%6.5%
13:004.5%7.1%
14:005.6%6.9%
15:005.3%6.8%
16:006.9%6.9%
17:006.5%6.9%
18:007.5%7.4%
19:008.8%7.4%
20:007.6%6.2%
21:005.8%2.5%
22:004.2%0.8%
23:003.4%0.2%

Posts a day by weekday

Show the figures as a table
Posts a day by Basler Zeitung on each local weekday, beside the median of its peers.
WeekdayBasler ZeitungMedian of its peers
Monday13.714.6
Tuesday16.915.3
Wednesday18.416.1
Thursday19.914.9
Friday19.915.7
Saturday15.712
Sunday9.511.8

What it posted

Show the figures as a table
Share of each format among posts by Basler Zeitung, and the median across its peers.
FormatBasler ZeitungIts peers, median
Photo39%11%
Video or reel1%1%
Album0%0%
Link59%89%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Basler Zeitung, 18:00 to midnight: 37.2%
  • Median of its peers, 18:00 to midnight: 24%
  • On a weekend day, Basler Zeitung posted 71% of a weekday's posts. The median of its peers: 70%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Basler Zeitung's peers are 43 news publishers in Germany, Austria and Switzerland with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 43 peers, A to Z.

The peers

Its 43 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

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Every news brand, A to Z

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