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The posting benchmark

ArcInfo on Facebook, beside its peers

How ArcInfo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 59 peers: news publishers in Germany, Austria and Switzerland with 20k to 200k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Switzerland

ArcInfo: 17.8 a day

Median in Switzerland: 16.3 a day

That is 1.5 more a day than the median in Switzerland.

Place the dots by

Posts a day35th/60Photos and video52nd/60Evening posts12th/60Weekend day41st/57
Engagement per post27th/60Engagement a day35th/60Per 1,000 followers22nd/60Comments per post47th/60Comments a day41st/60

ArcInfo, Switzerland

35thof 60

Rank among its peers, highest first, posts a day

ArcInfo posted 17.8 times a day to Facebook. The median of its 59 peers: 19.9.

Its first gap: photos and video

18 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 59 news publishers in Germany, Austria and Switzerland with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

ArcInfo's 59 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ArcInfo beside 59 peers

ArcInfo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day17.835th of 6019.9
Photos and video4%52nd of 6018%
Evening posts31%12th of 6025%
Weekend day66%41st of 5776%
Engagement per post1327th of 6011
Engagement a day74435th of 601,175
Engagement per 1,000 followers0.2122nd of 600.16
Comments per post6.747th of 6014
Comments a day11941st of 60273

What it would take

What would reaching the median of its peers take?

ArcInfo's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

18more posts a week

as photos or video, of its 125 a week: 5 now, 23 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 125 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    17.8 now; the median of its peers 19.9

    2.1 more a day, 15 a week

  • Weekend day

    A weekend day: 66% of a weekday's posts; the median of its peers 76%

    5 more posts a weekend: 3 on Saturday and 2 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ArcInfo's Facebook posts drew 119 comments a day, 56% less than the median of 59 news publishers in Germany, Austria and Switzerland with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ArcInfo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How ArcInfo posted, beside its peers

Its own posts beside its 59 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ArcInfo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ArcInfo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayArcInfoMedian of its peers
Monday 29 June2518
Tuesday 30 June2620
Wednesday 1 July1721
Thursday 2 July1320
Friday 3 July2221
Saturday 4 July1416
Sunday 5 July1013
Monday 6 July2018
Tuesday 7 July2518
Wednesday 8 July1621
Thursday 9 July1621
Friday 10 July3520
Saturday 11 July2014
Sunday 12 July1915
Monday 13 July2019
Tuesday 14 July2521
Wednesday 15 July1920
Thursday 16 July2220
Friday 17 July2120
Saturday 18 July713
Sunday 19 July1113
Monday 20 July1818
Tuesday 21 July2619
Wednesday 22 July2119
Thursday 23 July1720
Friday 24 July1718
Saturday 25 July913
Sunday 26 July2012
Monday 27 July820
Tuesday 28 July1919
Wednesday 29 July1822
Thursday 30 July1922
Friday 31 July2221
Saturday 1 August1917
Sunday 2 August716
Monday 3 August1821
Tuesday 4 August2619
Wednesday 5 August1321
Thursday 6 August1622
Friday 7 August1323
Saturday 8 August1415
Sunday 9 August814
Monday 10 August2319
Tuesday 11 August1823
Wednesday 12 August2122
Thursday 13 August2122
Friday 14 August1722
Saturday 15 August1715
Sunday 16 August1116
Monday 17 August1820
Tuesday 18 August2020
Wednesday 19 August1723
Thursday 20 August2224
Friday 21 August1422
Saturday 22 August1318
Sunday 23 August1517
Monday 24 August1617
Tuesday 25 August2521
Wednesday 26 August1522
Thursday 27 August2423
Friday 28 August1422
Saturday 29 August916
Sunday 30 August1914
Monday 31 August1723
Tuesday 1 September2823
Wednesday 2 September1722
Thursday 3 September2322
Friday 4 September2223
Saturday 5 September1315
Sunday 6 September1415
Monday 7 September1622
Tuesday 8 September1721
Wednesday 9 September1922
Thursday 10 September2722
Friday 11 September1924
Saturday 12 September1018
Sunday 13 September1514
Monday 14 September1722
Tuesday 15 September2422
Wednesday 16 September1524
Thursday 17 September2221
Friday 18 September2524
Saturday 19 September918
Sunday 20 September819

Share of posts by local hour

Show the figures as a table
Share of posts by ArcInfo in each local hour, beside the median of its peers.
Local hourArcInfoMedian of its peers
00:000.4%0.1%
01:000%0.1%
02:000.2%0%
03:000.3%0%
04:000.1%0%
05:004.1%0.5%
06:002.2%3.9%
07:004.2%5.3%
08:003.9%6.3%
09:003.7%6.1%
10:005.1%5.9%
11:006.8%6.4%
12:006.1%6.4%
13:004.9%6.4%
14:006.2%6.7%
15:006.5%6.6%
16:006.8%6.9%
17:007.2%6.8%
18:008.2%7.1%
19:008.3%7%
20:006.6%6.1%
21:003.5%3.6%
22:002.8%1.4%
23:001.9%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by ArcInfo on each local weekday, beside the median of its peers.
WeekdayArcInfoMedian of its peers
Monday17.920.4
Tuesday23.321.1
Wednesday17.322.8
Thursday20.323.1
Friday2021.4
Saturday12.815.9
Sunday13.215.8

What it posted

Show the figures as a table
Share of each format among posts by ArcInfo, and the median across its peers.
FormatArcInfoIts peers, median
Photo3%14%
Video or reel1%2%
Album0%0%
Link96%84%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ArcInfo, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, ArcInfo posted 66% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ArcInfo's peers are 59 news publishers in Germany, Austria and Switzerland with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 59 peers, A to Z.

The peers

Its 59 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us