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The posting benchmark

Luzerner Zeitung on Facebook, beside its peers

How Luzerner Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 58 peers: news publishers in Germany, Austria and Switzerland with 20k to 200k followers.

Country
Switzerland
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Switzerland

Luzerner Zeitung: 14.6 a day

Median in Switzerland: 16.3 a day

That is 1.7 fewer a day than the median in Switzerland.

Place the dots by

Posts a day45th/59Photos and video41st/59Evening posts16th/59Weekend day12th/56
Engagement per post39th/59Engagement a day50th/59Per 1,000 followers34th/59Comments per post54th/59Comments a day53rd/59

Luzerner Zeitung, Switzerland

45thof 59

Rank among its peers, highest first, posts a day

Luzerner Zeitung posted 14.6 times a day to Facebook, 26% less than the median of 58 news publishers in Germany, Austria and Switzerland with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: posts a day

5 more posts a day would reach its peers' median. What it would take

See all nine measures

Luzerner Zeitung's 58 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Luzerner Zeitung beside 58 peers

Luzerner Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day14.645th of 5919.6
Photos and video9%41st of 5919%
Evening posts30%16th of 5925%
Weekend day86%12th of 5675%
Engagement per post839th of 5913
Engagement a day31250th of 591,204
Engagement per 1,000 followers0.1534th of 590.17
Comments per post354th of 5915
Comments a day4353rd of 59310

What it would take

What would reaching the median of its peers take?

5more posts a day

35 a week, to reach the median of its peers: 19.6 a day, against 14.6 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    9% of its posts; the median of its peers 19%

    11 more of its 102 posts a week as photos or video: 9 now, 20 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Luzerner Zeitung's Facebook posts drew 43 comments a day, 86% less than the median of 58 news publishers in Germany, Austria and Switzerland with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Luzerner Zeitung's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Luzerner Zeitung posted, beside its peers

Its own posts beside its 58 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Luzerner Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Luzerner Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLuzerner ZeitungMedian of its peers
Monday 29 June1518.5
Tuesday 30 June1420
Wednesday 1 July1521
Thursday 2 July1620
Friday 3 July2020.5
Saturday 4 July1615
Sunday 5 July1813
Monday 6 July1718
Tuesday 7 July1919.5
Wednesday 8 July1621
Thursday 9 July1421
Friday 10 July1621
Saturday 11 July714.5
Sunday 12 July916
Monday 13 July1419.5
Tuesday 14 July1422
Wednesday 15 July1620.5
Thursday 16 July1520
Friday 17 July1620.5
Saturday 18 July1513
Sunday 19 July1313
Monday 20 July1419
Tuesday 21 July1420.5
Wednesday 22 July1419.5
Thursday 23 July1420
Friday 24 July1418
Saturday 25 July1312
Sunday 26 July1013.5
Monday 27 July1420
Tuesday 28 July1420
Wednesday 29 July1423
Thursday 30 July1423
Friday 31 July1421
Saturday 1 August517
Sunday 2 August915
Monday 3 August1220.5
Tuesday 4 August1420
Wednesday 5 August1520
Thursday 6 August1422
Friday 7 August1421.5
Saturday 8 August1215
Sunday 9 August1414
Monday 10 August1620
Tuesday 11 August2022.5
Wednesday 12 August2022.5
Thursday 13 August1922
Friday 14 August1722
Saturday 15 August1215.5
Sunday 16 August1215.5
Monday 17 August1620
Tuesday 18 August1520
Wednesday 19 August1522
Thursday 20 August1424
Friday 21 August1622
Saturday 22 August1418
Sunday 23 August1417
Monday 24 August1418.5
Tuesday 25 August1621
Wednesday 26 August1522
Thursday 27 August1424
Friday 28 August1722
Saturday 29 August1515.5
Sunday 30 August1317.5
Monday 31 August1422.5
Tuesday 1 September1423
Wednesday 2 September1521.5
Thursday 3 September1523
Friday 4 September1622.5
Saturday 5 September1814
Sunday 6 September1215
Monday 7 September1521.5
Tuesday 8 September1521
Wednesday 9 September1522.5
Thursday 10 September1524
Friday 11 September1424
Saturday 12 September1417.5
Sunday 13 September1114.5
Monday 14 September1322
Tuesday 15 September1522.5
Wednesday 16 September1524.5
Thursday 17 September1522.5
Friday 18 September1524.5
Saturday 19 September1818
Sunday 20 September2018.5

Share of posts by local hour

Show the figures as a table
Share of posts by Luzerner Zeitung in each local hour, beside the median of its peers.
Local hourLuzerner ZeitungMedian of its peers
00:000%0.2%
01:000%0.1%
02:000%0%
03:000%0.1%
04:000%0.1%
05:000%0.7%
06:006.1%3.8%
07:007.7%4.9%
08:006.8%6.3%
09:004.4%6.1%
10:005%5.9%
11:005.7%6.5%
12:005.5%6.5%
13:005.4%6.4%
14:004.9%6.6%
15:004.8%6.7%
16:006.1%7%
17:007.6%6.8%
18:009.1%7%
19:008.4%6.8%
20:006.3%6.1%
21:004.2%3.6%
22:001.8%1.3%
23:000.2%0.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Luzerner Zeitung on each local weekday, beside the median of its peers.
WeekdayLuzerner ZeitungMedian of its peers
Monday14.520.3
Tuesday15.321.3
Wednesday15.422.1
Thursday14.922.7
Friday15.821.3
Saturday13.315.8
Sunday12.915.3

What it posted

Show the figures as a table
Share of each format among posts by Luzerner Zeitung, and the median across its peers.
FormatLuzerner ZeitungIts peers, median
Photo9%15%
Video or reel0%2%
Album0%0%
Link91%83%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Luzerner Zeitung, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, Luzerner Zeitung posted 86% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Luzerner Zeitung's peers are 58 news publishers in Germany, Austria and Switzerland with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 58 peers, A to Z.

The peers

Its 58 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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