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The posting benchmark

NU.nl on Facebook, beside its peers

How NU.nl's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 89 peers: news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Netherlands

NU.nl: 42.5 a day

Median in Netherlands: 19.7 a day

That is 22.8 more a day than the median in Netherlands.

Place the dots by

Posts a day52nd/90Photos and video29th/90Evening posts32nd/90Weekend day74th/90
Engagement per post13th/90Engagement a day33rd/90Per 1,000 followers15th/90Comments per post14th/90Comments a day23rd/90

NU.nl, Netherlands

52ndof 90

Rank among its peers, highest first, posts a day

NU.nl posted 42.5 times a day to Facebook. The median of its 89 peers: 46.2.

Its first gap: a weekend day

17 more posts a weekend would reach its peers' median. What it would take

Peers: 89 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 12 weeks to 20 September 2026.

See all nine measures

NU.nl's 89 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NU.nl beside 89 peers

NU.nl and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day42.552nd of 9046.2
Photos and video95%29th of 9060%
Evening posts30%32nd of 9028%
Weekend day68%74th of 9085%
Engagement per post18113th of 9060
Engagement a day21,47033rd of 9013,426
Engagement per 1,000 followers0.2215th of 900.086
Comments per post17614th of 9071
Comments a day7,46823rd of 903,231

What it would take

What would reaching the median of its peers take?

NU.nl's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

17more posts a weekend

5 on Saturday and 12 on Sunday, to bring each to the median of its peers

On a weekend day, NU.nl posts 67.8% of a weekday's posts. The median of its peers: 84.8%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • NU.nl
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
NU.nlA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday450
Tuesday49.30
Wednesday47.20
Thursday45.30
Friday47.20
Saturday35.339.75
Sunday28.239.712

The other measures, in posts

  • Posts a day

    42.5 now; the median of its peers 46.2

    3.7 more a day, 26 a week
  • At or above the median of its peers on photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NU.nl's Facebook posts drew 7,468 comments a day, 2.3 times the median of 89 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NU.nl's.

Type its name, then choose it.

Or one of its peers

Day by day

How NU.nl posted, beside its peers

Its own posts beside its 89 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NU.nl
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NU.nl, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNU.nlMedian of its peers
Monday 29 June6249
Tuesday 30 June7350
Wednesday 1 July6951
Thursday 2 July4850
Friday 3 July4552
Saturday 4 July3645
Sunday 5 July2740
Monday 6 July5049
Tuesday 7 July4952
Wednesday 8 July4147
Thursday 9 July5151
Friday 10 July5248
Saturday 11 July3643
Sunday 12 July3041
Monday 13 July4054
Tuesday 14 July5151
Wednesday 15 July4451
Thursday 16 July4150
Friday 17 July4449
Saturday 18 July3344
Sunday 19 July2845
Monday 20 July4151
Tuesday 21 July4449
Wednesday 22 July4749
Thursday 23 July4450
Friday 24 July4548
Saturday 25 July3441
Sunday 26 July2839
Monday 27 July3746
Tuesday 28 July4249
Wednesday 29 July4347
Thursday 30 July4551
Friday 31 July4649
Saturday 1 August3244
Sunday 2 August2441
Monday 3 August3747
Tuesday 4 August4249
Wednesday 5 August5047
Thursday 6 August4347
Friday 7 August4949
Saturday 8 August3641
Sunday 9 August2840
Monday 10 August4047
Tuesday 11 August4346
Wednesday 12 August4948
Thursday 13 August5048
Friday 14 August4748
Saturday 15 August3443
Sunday 16 August2842
Monday 17 August3845
Tuesday 18 August4144
Wednesday 19 August3545
Thursday 20 August4348
Friday 21 August4345
Saturday 22 August3940
Sunday 23 August3340
Monday 24 August4347
Tuesday 25 August5248
Wednesday 26 August4748
Thursday 27 August4247
Friday 28 August4348
Saturday 29 August3243
Sunday 30 August2840
Monday 31 August4947
Tuesday 1 September5447
Wednesday 2 September3949
Thursday 3 September4349
Friday 4 September5548
Saturday 5 September3944
Sunday 6 September3143
Monday 7 September4850
Tuesday 8 September4948
Wednesday 9 September4753
Thursday 10 September4548
Friday 11 September5151
Saturday 12 September3943
Sunday 13 September2543
Monday 14 September5552
Tuesday 15 September5246
Wednesday 16 September5552
Thursday 17 September4951
Friday 18 September4650
Saturday 19 September3341
Sunday 20 September2838

Share of posts by local hour

Show the figures as a table
Share of posts by NU.nl in each local hour, beside the median of its peers.
Local hourNU.nlMedian of its peers
00:000%1.2%
01:000%1%
02:000%0.3%
03:000%0.5%
04:000.1%0.1%
05:001.4%1.1%
06:002.5%2.7%
07:004.4%4.4%
08:005.1%5.3%
09:005.1%5.7%
10:005.6%6%
11:006%6%
12:006.1%6.2%
13:006.3%6.1%
14:006.8%5.8%
15:006.6%6%
16:006.6%5.8%
17:007%5.9%
18:006%5.8%
19:005.9%5.9%
20:006%5.5%
21:005.7%5.4%
22:004.1%4.5%
23:002.7%2.8%

Posts a day by weekday

Show the figures as a table
Posts a day by NU.nl on each local weekday, beside the median of its peers.
WeekdayNU.nlMedian of its peers
Monday4548.3
Tuesday49.348.1
Wednesday47.248.5
Thursday45.348.8
Friday47.250.6
Saturday35.342.1
Sunday28.240.8

What it posted

Show the figures as a table
Share of each format among posts by NU.nl, and the median across its peers.
FormatNU.nlIts peers, median
Photo82%54%
Video or reel10%7%
Album3%0%
Link5%39%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NU.nl, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, NU.nl posted 68% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NU.nl's peers are 89 news publishers, digital-native newsrooms and news agencies in Europe with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 89 peers, A to Z.

The peers

Its 89 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us