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The posting benchmark

AFP News Agency (English service) on Facebook, beside its peers

How AFP News Agency (English service)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers and digital-native newsrooms in Benelux and France with 300k to 3m followers.

Country
France
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within France

AFP News Agency (English service): 11.2 a day

No median is printed for France.

Place the dots by

Posts a day10th/11Photos and video2nd/11Evening posts11th/11Weekend day10th/11
Engagement per post9th/11Engagement a day6th/11Per 1,000 followers11th/11Comments per post8th/11Comments a day9th/11

AFP News Agency (English service), France

10thof 11

Rank among its peers, highest first, posts a day

AFP News Agency (English service) posted 11.2 times a day to Facebook, 59% less than the median of 10 news publishers and digital-native newsrooms in Benelux and France with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

16.4 more posts a day would reach its peers' median. What it would take

See all nine measures

AFP News Agency (English service)'s 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

AFP News Agency (English service) beside 10 peers

AFP News Agency (English service) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day11.210th of 1127.6
Photos and video98%2nd of 1140%
Evening posts19%11th of 1130%
Weekend day52%10th of 1184%
Engagement per post449th of 1197
Engagement a day12,8776th of 1116,416
Engagement per 1,000 followers0.05111th of 110.22
Comments per post1008th of 11126
Comments a day1,1239th of 115,046

What it would take

What would reaching the median of its peers take?

16.4more posts a day

115 a week, to reach the median of its peers: 27.6 a day, against 11.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 19% of its posts; the median of its peers 30%

    10 more of its 78 posts a week between 18:00 and midnight: 14 now, 24 at the median

  • Weekend day

    A weekend day: 52% of a weekday's posts; the median of its peers 84%

    10 more posts a weekend: 4 on Saturday and 6 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

AFP News Agency (English service)'s Facebook posts drew 1,123 comments a day, 78% less than the median of 10 news publishers and digital-native newsrooms in Benelux and France with 300k to 3m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside AFP News Agency (English service)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How AFP News Agency (English service) posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • AFP News Agency (English service)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by AFP News Agency (English service), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAFP News Agency (English service)Median of its peers
Monday 29 June1027.5
Tuesday 30 June1534
Wednesday 1 July1231.5
Thursday 2 July1034
Friday 3 July927.5
Saturday 4 July927.5
Sunday 5 July626.5
Monday 6 July1133
Tuesday 7 July1535.5
Wednesday 8 July1230
Thursday 9 July1828.5
Friday 10 July834.5
Saturday 11 July429.5
Sunday 12 July530
Monday 13 July1330
Tuesday 14 July831
Wednesday 15 July928
Thursday 16 July1631
Friday 17 July728.5
Saturday 18 July428.5
Sunday 19 July828
Monday 20 July1626.5
Tuesday 21 July1030
Wednesday 22 July1326
Thursday 23 July1427
Friday 24 July1531
Saturday 25 July730
Sunday 26 July729
Monday 27 July1030
Tuesday 28 July1327
Wednesday 29 July1926.5
Thursday 30 July1029.5
Friday 31 July1228
Saturday 1 August825.5
Sunday 2 August825.5
Monday 3 August1228.5
Tuesday 4 August1426
Wednesday 5 August1126.5
Thursday 6 August1629.5
Friday 7 August1727.5
Saturday 8 August233
Sunday 9 August327
Monday 10 August925.5
Tuesday 11 August1331.5
Wednesday 12 August1430.5
Thursday 13 August1628.5
Friday 14 August1330.5
Saturday 15 August1426
Sunday 16 August428
Monday 17 August1227.5
Tuesday 18 August1126
Wednesday 19 August1330
Thursday 20 August1229.5
Friday 21 August1430
Saturday 22 August530.5
Sunday 23 August629
Monday 24 August830.5
Tuesday 25 August1629
Wednesday 26 August1428.5
Thursday 27 August1632
Friday 28 August1629.5
Saturday 29 August1532.5
Sunday 30 August530
Monday 31 August732.5
Tuesday 1 September1227.5
Wednesday 2 September1326.5
Thursday 3 September1831
Friday 4 September1429.5
Saturday 5 September934
Sunday 6 September626
Monday 7 September1428
Tuesday 8 September1429.5
Wednesday 9 September1729
Thursday 10 September1530
Friday 11 September1029.5
Saturday 12 September727
Sunday 13 September626.5
Monday 14 September1526.5
Tuesday 15 September1330.5
Wednesday 16 September1927
Thursday 17 September1731
Friday 18 September1328.5
Saturday 19 September825.5
Sunday 20 September328

Share of posts by local hour

Show the figures as a table
Share of posts by AFP News Agency (English service) in each local hour, beside the median of its peers.
Local hourAFP News Agency (English service)Median of its peers
00:002.4%0.5%
01:002.5%0.2%
02:002.7%0.2%
03:004.5%0.1%
04:001.3%0.1%
05:005.1%0.5%
06:001.9%2.6%
07:005.1%4.3%
08:002.5%5.2%
09:006%5.2%
10:001.1%5.5%
11:003.2%5.9%
12:005.3%6.2%
13:006.2%6.1%
14:005%6.3%
15:007.2%5.8%
16:0010.1%5.8%
17:009.4%6%
18:004.8%6.1%
19:004.3%6%
20:001.9%6.2%
21:002.9%6.2%
22:003.2%5.2%
23:001.4%3.8%

Posts a day by weekday

Show the figures as a table
Posts a day by AFP News Agency (English service) on each local weekday, beside the median of its peers.
WeekdayAFP News Agency (English service)Median of its peers
Monday11.626.9
Tuesday12.727.4
Wednesday13.626.5
Thursday14.828.4
Friday12.327.9
Saturday7.6728.1
Sunday5.9227.8

What it posted

Show the figures as a table
Share of each format among posts by AFP News Agency (English service), and the median across its peers.
FormatAFP News Agency (English service)Its peers, median
Photo20.9%35%
Video or reel54%3%
Album23%0%
Link2%61%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • AFP News Agency (English service), 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, AFP News Agency (English service) posted 52% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

AFP News Agency (English service)'s peers are 10 news publishers and digital-native newsrooms in Benelux and France with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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