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The posting benchmark

AFP (French service) on Facebook, beside its peers

How AFP (French service)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers and digital-native newsrooms in Benelux and France with 300k to 3m followers.

Country
France
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within France

AFP (French service): 19.8 a day

No median is printed for France.

Place the dots by

Posts a day10th/11Photos and video2nd/11Evening posts10th/11Weekend day9th/11
Engagement per post5th/11Engagement a day7th/11Per 1,000 followers7th/11Comments per post6th/11Comments a day7th/11

AFP (French service), France

10thof 11

Rank among its peers, highest first, posts a day

AFP (French service) posted 19.8 times a day to Facebook, 28% less than the median of 10 news publishers and digital-native newsrooms in Benelux and France with 300k to 3m followers, 29 June to 20 September 2026.

Its first gap: posts a day

7.8 more posts a day would reach its peers' median. What it would take

See all nine measures

AFP (French service)'s 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

AFP (French service) beside 10 peers

AFP (French service) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.810th of 1127.6
Photos and video99%2nd of 1140%
Evening posts23%10th of 1130%
Weekend day71.7%9th of 1184%
Engagement per post1255th of 1197
Engagement a day12,0737th of 1116,416
Engagement per 1,000 followers0.127th of 110.22
Comments per post1206th of 11126
Comments a day2,3817th of 115,046

What it would take

What would reaching the median of its peers take?

7.8more posts a day

55 a week, to reach the median of its peers: 27.6 a day, against 19.8 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 23% of its posts; the median of its peers 30%

    10 more of its 139 posts a week between 18:00 and midnight: 32 now, 42 at the median

  • Weekend day

    A weekend day: 71.7% of a weekday's posts; the median of its peers 84.2%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

AFP (French service)'s posts drew 2,381 comments a day. The median of its peers: 5,046.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside AFP (French service)'s.

Type its name, then choose it.

Or one of its peers

Day by day

How AFP (French service) posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • AFP (French service)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by AFP (French service), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAFP (French service)Median of its peers
Monday 29 June2027.5
Tuesday 30 June2534
Wednesday 1 July2331.5
Thursday 2 July2634
Friday 3 July2127.5
Saturday 4 July1127.5
Sunday 5 July1126.5
Monday 6 July2633
Tuesday 7 July2935.5
Wednesday 8 July3130
Thursday 9 July2328.5
Friday 10 July2634.5
Saturday 11 July1129.5
Sunday 12 July1230
Monday 13 July2230
Tuesday 14 July2231
Wednesday 15 July2028
Thursday 16 July1631
Friday 17 July2028.5
Saturday 18 July1428.5
Sunday 19 July1728
Monday 20 July2426.5
Tuesday 21 July2030
Wednesday 22 July2026
Thursday 23 July2427
Friday 24 July2631
Saturday 25 July1730
Sunday 26 July1829
Monday 27 July1930
Tuesday 28 July2527
Wednesday 29 July2426.5
Thursday 30 July2029.5
Friday 31 July3428
Saturday 1 August2425.5
Sunday 2 August2325.5
Monday 3 August1928.5
Tuesday 4 August1926
Wednesday 5 August2126.5
Thursday 6 August2329.5
Friday 7 August2227.5
Saturday 8 August1333
Sunday 9 August1627
Monday 10 August1925.5
Tuesday 11 August2031.5
Wednesday 12 August2330.5
Thursday 13 August2128.5
Friday 14 August2330.5
Saturday 15 August1826
Sunday 16 August1828
Monday 17 August1627.5
Tuesday 18 August1926
Wednesday 19 August2130
Thursday 20 August1629.5
Friday 21 August1430
Saturday 22 August1630.5
Sunday 23 August1729
Monday 24 August2230.5
Tuesday 25 August1929
Wednesday 26 August2128.5
Thursday 27 August1932
Friday 28 August1929.5
Saturday 29 August1732.5
Sunday 30 August1430
Monday 31 August2332.5
Tuesday 1 September2327.5
Wednesday 2 September2126.5
Thursday 3 September2331
Friday 4 September2029.5
Saturday 5 September1834
Sunday 6 September1726
Monday 7 September2128
Tuesday 8 September2429.5
Wednesday 9 September2129
Thursday 10 September1730
Friday 11 September1629.5
Saturday 12 September1527
Sunday 13 September1426.5
Monday 14 September1926.5
Tuesday 15 September2430.5
Wednesday 16 September1527
Thursday 17 September2031
Friday 18 September1928.5
Saturday 19 September1325.5
Sunday 20 September1228

Share of posts by local hour

Show the figures as a table
Share of posts by AFP (French service) in each local hour, beside the median of its peers.
Local hourAFP (French service)Median of its peers
00:000.4%0.5%
01:000.3%0.2%
02:000%0.2%
03:000%0.1%
04:000%0.1%
05:000%0.5%
06:000%2.6%
07:000%4.3%
08:006.9%5.2%
09:008.1%5.2%
10:008.7%5.5%
11:008.8%5.9%
12:007.1%6.2%
13:006.1%6.1%
14:007.7%6.3%
15:007.6%5.8%
16:007.5%5.8%
17:007.6%6%
18:007.5%6.1%
19:006.3%6%
20:004.9%6.2%
21:003%6.2%
22:001%5.2%
23:000.5%3.8%

Posts a day by weekday

Show the figures as a table
Posts a day by AFP (French service) on each local weekday, beside the median of its peers.
WeekdayAFP (French service)Median of its peers
Monday21.326.9
Tuesday22.327.4
Wednesday21.826.5
Thursday20.728.4
Friday21.827.9
Saturday15.428.1
Sunday15.527.8

What it posted

Show the figures as a table
Share of each format among posts by AFP (French service), and the median across its peers.
FormatAFP (French service)Its peers, median
Photo72.1%35%
Video or reel23%3%
Album4%0%
Link1%61%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • AFP (French service), 18:00 to midnight: 23%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, AFP (French service) posted 71.7% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

AFP (French service)'s peers are 10 news publishers and digital-native newsrooms in Benelux and France with 300k to 3m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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