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The posting benchmark

El HuffPost on Facebook, beside its peers

How El HuffPost's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 25 peers: news publishers in southern and eastern Europe with 500k to 5m followers.

Country
Spain
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Spain

El HuffPost: 59.4 a day

Median in Spain: 53.6 a day

That is 5.9 more a day than the median in Spain.

Place the dots by

Posts a day16th/26Photos and video11th/26Evening posts17th/26Weekend day13th/26
Engagement per post22nd/26Engagement a day13th/26Per 1,000 followers23rd/26Comments per post9th/26Comments a day11th/26

El HuffPost, Spain

16thof 26

Rank among its peers, highest first, posts a day

El HuffPost posted 59.4 times a day to Facebook. The median of its 25 peers: 68.3.

Its first gap: posts a day

8.9 more posts a day would reach its peers' median. What it would take

Peers: 25 news publishers in southern and eastern Europe with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

El HuffPost's 25 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

El HuffPost beside 25 peers

El HuffPost and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day59.416th of 2668.3
Photos and video86%11th of 2635%
Evening posts28%17th of 2629%
Weekend day87%13th of 2685%
Engagement per post3422nd of 2676
Engagement a day23,33013th of 2621,681
Engagement per 1,000 followers0.01923rd of 260.061
Comments per post1069th of 2671
Comments a day6,30811th of 264,582

What it would take

What would reaching the median of its peers take?

8.9more posts a day

63 a week, to reach the median of its peers: 68.3 a day, against 59.4 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 28% of its posts; the median of its peers 29%

    6 more of its 416 posts a week between 18:00 and midnight: 116 now, 122 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

El HuffPost's posts drew 6,308 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside El HuffPost's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How El HuffPost posted, beside its peers

Its own posts beside its 25 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • El HuffPost
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by El HuffPost, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayEl HuffPostMedian of its peers
Monday 29 June6881
Tuesday 30 June6976
Wednesday 1 July6577
Thursday 2 July6775
Friday 3 July6483
Saturday 4 July6057
Sunday 5 July6361
Monday 6 July6973
Tuesday 7 July6576
Wednesday 8 July7079
Thursday 9 July6973
Friday 10 July6474
Saturday 11 July5863
Sunday 12 July5958
Monday 13 July6869
Tuesday 14 July6980
Wednesday 15 July6574
Thursday 16 July6778
Friday 17 July6479
Saturday 18 July4965
Sunday 19 July6560
Monday 20 July6670
Tuesday 21 July6773
Wednesday 22 July6472
Thursday 23 July6671
Friday 24 July6479
Saturday 25 July5765
Sunday 26 July6257
Monday 27 July6669
Tuesday 28 July6172
Wednesday 29 July6579
Thursday 30 July6578
Friday 31 July5174
Saturday 1 August5760
Sunday 2 August5754
Monday 3 August5875
Tuesday 4 August6467
Wednesday 5 August6670
Thursday 6 August6765
Friday 7 August5666
Saturday 8 August4856
Sunday 9 August4655
Monday 10 August5572
Tuesday 11 August5769
Wednesday 12 August5967
Thursday 13 August4475
Friday 14 August4266
Saturday 15 August4762
Sunday 16 August5062
Monday 17 August4166
Tuesday 18 August5269
Wednesday 19 August4964
Thursday 20 August4670
Friday 21 August4566
Saturday 22 August4764
Sunday 23 August5158
Monday 24 August5269
Tuesday 25 August5372
Wednesday 26 August5971
Thursday 27 August6174
Friday 28 August5669
Saturday 29 August5754
Sunday 30 August6758
Monday 31 August6073
Tuesday 1 September5165
Wednesday 2 September6679
Thursday 3 September6973
Friday 4 September6367
Saturday 5 September4555
Sunday 6 September4652
Monday 7 September6476
Tuesday 8 September6678
Wednesday 9 September7170
Thursday 10 September7176
Friday 11 September6573
Saturday 12 September5162
Sunday 13 September5354
Monday 14 September5872
Tuesday 15 September6874
Wednesday 16 September6575
Thursday 17 September7177
Friday 18 September5877
Saturday 19 September5560
Sunday 20 September5356

Share of posts by local hour

Show the figures as a table
Share of posts by El HuffPost in each local hour, beside the median of its peers.
Local hourEl HuffPostMedian of its peers
00:003.4%2.1%
01:002.8%1.5%
02:002.3%1.1%
03:002.2%0.8%
04:002.2%0.7%
05:002.1%1.6%
06:003.5%2.6%
07:003.3%4.1%
08:005%4.9%
09:004.9%5.3%
10:005.4%5.7%
11:004.9%5.7%
12:005.1%5.9%
13:005.3%5.7%
14:005%5.5%
15:004.9%5.7%
16:005%5.6%
17:004.9%5.7%
18:004.9%5.2%
19:004.9%5.6%
20:004.8%5.3%
21:004.4%5.3%
22:004.3%4.4%
23:004.5%4%

Posts a day by weekday

Show the figures as a table
Posts a day by El HuffPost on each local weekday, beside the median of its peers.
WeekdayEl HuffPostMedian of its peers
Monday59.769.5
Tuesday61.870.3
Wednesday63.471.6
Thursday64.173.8
Friday59.573.1
Saturday52.961.4
Sunday54.359.7

What it posted

Show the figures as a table
Share of each format among posts by El HuffPost, and the median across its peers.
FormatEl HuffPostIts peers, median
Photo81%26%
Video or reel5%9%
Album0%0%
Link14%64%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • El HuffPost, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, El HuffPost posted 87% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

El HuffPost's peers are 25 news publishers in southern and eastern Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 25 peers, A to Z.

The peers

Its 25 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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