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The posting benchmark

The Times of India on Facebook, beside its peers

How The Times of India's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in India with 5m to 50m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
Over 10m

Within India

The Times of India: 117 a day

Median in India: 93.1 a day

That is 23.9 more a day than the median in India.

Place the dots by

Posts a day8th/11Photos and video2nd/11Evening posts3rd/11Weekend day3rd/11
Engagement per post2nd/11Engagement a day2nd/11Per 1,000 followers2nd/11Comments per post1st/11Comments a day2nd/11

The Times of India, India

8thof 11

Rank among its peers, highest first, posts a day

The Times of India posted 117 times a day to Facebook. The median of its 10 peers: 161.

The comments its posts draw

17,688 comments a day, 4.3 times the median of its peers. What it would take

Peers: 10 news publishers in India with 5m to 50m followers, 12 weeks to 20 September 2026.

See all nine measures

The Times of India's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Times of India beside 10 peers

The Times of India and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day1178th of 11161
Photos and video98%2nd of 1153%
Evening posts34%3rd of 1131%
Weekend day94%3rd of 1180%
Engagement per post1982nd of 1131
Engagement a day162,7602nd of 1163,267
Engagement per 1,000 followers0.0162nd of 110.0026
Comments per post1511st of 1132
Comments a day17,6882nd of 114,141

The comments

The comments its posts draw

17,688comments a day

on its Facebook posts, 4.3 times the median of its peers (4,141)

Spread evenly over 24 hours, that is 737 an hour, about 12 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: The Times of India beside its 10 peers

  • The Times of India: 17,688 a day
  • Median of its peers: 4,141
  • 90th percentile of its peers: 14,759
  • Middle half of its peers: 2,214 to 8,583
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    117 now; the median of its peers 161

    44 more a day, 308 a week
  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Times of India's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Times of India posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Times of India
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Times of India, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Times of IndiaMedian of its peers
Monday 29 June109176
Tuesday 30 June113177
Wednesday 1 July127182
Thursday 2 July105175
Friday 3 July124183
Saturday 4 July122144
Sunday 5 July113145
Monday 6 July126177
Tuesday 7 July122184
Wednesday 8 July118154
Thursday 9 July124157
Friday 10 July91167
Saturday 11 July74160
Sunday 12 July112141
Monday 13 July124174
Tuesday 14 July123180
Wednesday 15 July106203
Thursday 16 July123178
Friday 17 July140173
Saturday 18 July133158
Sunday 19 July118145
Monday 20 July131191
Tuesday 21 July114169
Wednesday 22 July108177
Thursday 23 July118182
Friday 24 July120160
Saturday 25 July124156
Sunday 26 July112124
Monday 27 July116174
Tuesday 28 July128191
Wednesday 29 July117181
Thursday 30 July114174
Friday 31 July112157
Saturday 1 August110141
Sunday 2 August101126
Monday 3 August125170
Tuesday 4 August112155
Wednesday 5 August127160
Thursday 6 August101162
Friday 7 August123170
Saturday 8 August117153
Sunday 9 August108135
Monday 10 August120189
Tuesday 11 August117182
Wednesday 12 August107189
Thursday 13 August121181
Friday 14 August123166
Saturday 15 August133140
Sunday 16 August101141
Monday 17 August122186
Tuesday 18 August113185
Wednesday 19 August129195
Thursday 20 August154179
Friday 21 August140174
Saturday 22 August118160
Sunday 23 August113143
Monday 24 August124189
Tuesday 25 August125173
Wednesday 26 August103184
Thursday 27 August112164
Friday 28 August114151
Saturday 29 August105161
Sunday 30 August109133
Monday 31 August114186
Tuesday 1 September112178
Wednesday 2 September128168
Thursday 3 September115182
Friday 4 September118173
Saturday 5 September103147
Sunday 6 September94131
Monday 7 September125177
Tuesday 8 September120146
Wednesday 9 September118179
Thursday 10 September129187
Friday 11 September142150
Saturday 12 September137162
Sunday 13 September119114
Monday 14 September116181
Tuesday 15 September103180
Wednesday 16 September110179
Thursday 17 September128185
Friday 18 September121178
Saturday 19 September106142
Sunday 20 September109129

Share of posts by local hour

Show the figures as a table
Share of posts by The Times of India in each local hour, beside the median of its peers.
Local hourThe Times of IndiaMedian of its peers
00:001.9%0.6%
01:001.1%0.3%
02:001%0.1%
03:000.9%0%
04:000.9%0%
05:000.8%0.2%
06:000.9%0.8%
07:001.1%3%
08:004.9%4.1%
09:005%4.9%
10:005.1%6%
11:005.2%6.6%
12:006.2%7.1%
13:006%6.5%
14:006.3%7%
15:006%7.3%
16:006.3%7.2%
17:006.1%7%
18:005.9%6.4%
19:005.9%6.3%
20:005.8%5.8%
21:006%4.9%
22:005.8%4.5%
23:004.9%3.4%

Posts a day by weekday

Show the figures as a table
Posts a day by The Times of India on each local weekday, beside the median of its peers.
WeekdayThe Times of IndiaMedian of its peers
Monday120179
Tuesday118173
Wednesday117176
Thursday119173
Friday123164
Saturday113148
Sunday112134

What it posted

Show the figures as a table
Share of each format among posts by The Times of India, and the median across its peers.
FormatThe Times of IndiaIts peers, median
Photo42%31%
Video or reel43%19%
Album13%1%
Link2%49%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Times of India, 18:00 to midnight: 34%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, The Times of India posted 94% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Times of India's peers are 10 news publishers in India with 5m to 50m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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