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The posting benchmark

Amar Ujala on Facebook, beside its peers

How Amar Ujala's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 20 peers: news publishers in India with 3m to 30m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Amar Ujala: 137 a day

Median in India: 93.1 a day

That is 43.9 more a day than the median in India.

Place the dots by

Posts a day11th/21Photos and video8th/21Evening posts19th/21Weekend day20th/21
Engagement per post12th/21Engagement a day11th/21Per 1,000 followers15th/21Comments per post11th/21Comments a day13th/21

Amar Ujala, India

11thof 21

Rank among its peers, highest first, posts a day

Amar Ujala posted 137 times a day to Facebook. The median of its 20 peers: 148.

Its first gap: a weekend day

72 more posts a weekend would reach its peers' median. What it would take

Peers: 20 news publishers in India with 3m to 30m followers, 12 weeks to 20 September 2026.

See all nine measures

Amar Ujala's 20 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Amar Ujala beside 20 peers

Amar Ujala and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day13711th of 21148
Photos and video70%8th of 2153%
Evening posts20%19th of 2130%
Weekend day64%20th of 2187%
Engagement per post2212th of 2132
Engagement a day47,62411th of 2147,267
Engagement per 1,000 followers0.002515th of 210.0033
Comments per post2911th of 2130
Comments a day4,01713th of 214,328

What it would take

What would reaching the median of its peers take?

Amar Ujala's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

72more posts a weekend

25 on Saturday and 47 on Sunday, to bring each to the median of its peers

On a weekend day, Amar Ujala posts 64% of a weekday's posts. The median of its peers: 87%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Amar Ujala
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Amar UjalaA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday1600
Tuesday1540
Wednesday1580
Thursday1510
Friday1400
Saturday108132.925
Sunday86.8132.947

The other measures, in posts

  • Posts a day

    137 now; the median of its peers 148

    11 more a day, 77 a week

  • Evening posts

    18:00 to midnight: 20% of its posts; the median of its peers 30%

    91 more of its 959 posts a week between 18:00 and midnight: 196 now, 287 at the median
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Amar Ujala's posts drew 4,017 comments a day. The median of its peers: 4,328.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Amar Ujala's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Amar Ujala posted, beside its peers

Its own posts beside its 20 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Amar Ujala
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Amar Ujala, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAmar UjalaMedian of its peers
Monday 29 June145165
Tuesday 30 June150172
Wednesday 1 July172167
Thursday 2 July139149
Friday 3 July164152
Saturday 4 July70122
Sunday 5 July67118
Monday 6 July163145
Tuesday 7 July182167
Wednesday 8 July120159
Thursday 9 July133163
Friday 10 July148139
Saturday 11 July110125
Sunday 12 July88131
Monday 13 July124146
Tuesday 14 July162158
Wednesday 15 July146165
Thursday 16 July150159
Friday 17 July148154
Saturday 18 July133145
Sunday 19 July65128
Monday 20 July143158
Tuesday 21 July147156
Wednesday 22 July139161
Thursday 23 July130158
Friday 24 July129143
Saturday 25 July138135
Sunday 26 July105114
Monday 27 July160160
Tuesday 28 July165149
Wednesday 29 July174144
Thursday 30 July159145
Friday 31 July138135
Saturday 1 August109119
Sunday 2 August57127
Monday 3 August155145
Tuesday 4 August132145
Wednesday 5 August144148
Thursday 6 August139135
Friday 7 August149140
Saturday 8 August69134
Sunday 9 August94135
Monday 10 August177164
Tuesday 11 August176151
Wednesday 12 August197161
Thursday 13 August165148
Friday 14 August148144
Saturday 15 August76140
Sunday 16 August47136
Monday 17 August187150
Tuesday 18 August176154
Wednesday 19 August178161
Thursday 20 August180160
Friday 21 August153150
Saturday 22 August104169
Sunday 23 August88126
Monday 24 August172171
Tuesday 25 August152176
Wednesday 26 August156154
Thursday 27 August132154
Friday 28 August89149
Saturday 29 August137159
Sunday 30 August108133
Monday 31 August171177
Tuesday 1 September173182
Wednesday 2 September152184
Thursday 3 September160175
Friday 4 September111172
Saturday 5 September118148
Sunday 6 September124131
Monday 7 September199157
Tuesday 8 September75155
Wednesday 9 September162172
Thursday 10 September175202
Friday 11 September151164
Saturday 12 September84177
Sunday 13 September99121
Monday 14 September177143
Tuesday 15 September158192
Wednesday 16 September161198
Thursday 17 September162190
Friday 18 September132195
Saturday 19 September95144
Sunday 20 September100129

Share of posts by local hour

Show the figures as a table
Share of posts by Amar Ujala in each local hour, beside the median of its peers.
Local hourAmar UjalaMedian of its peers
00:000.6%1.2%
01:000.4%0.5%
02:000.4%0.2%
03:000.4%0.2%
04:000.4%0.2%
05:000.7%0.5%
06:001.8%1%
07:002.4%2.8%
08:002.4%4.5%
09:002.6%5.5%
10:006.7%6.3%
11:009%6.5%
12:0010.3%6.9%
13:0010.2%6.1%
14:008.2%6.6%
15:008%6.9%
16:007.5%7%
17:007.7%6.4%
18:006.5%6.1%
19:004.8%6%
20:003.5%5.7%
21:002.9%5%
22:001.6%4.5%
23:001%3.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Amar Ujala on each local weekday, beside the median of its peers.
WeekdayAmar UjalaMedian of its peers
Monday160156
Tuesday154162
Wednesday158155
Thursday151157
Friday140153
Saturday108132
Sunday86.8125

What it posted

Show the figures as a table
Share of each format among posts by Amar Ujala, and the median across its peers.
FormatAmar UjalaIts peers, median
Photo26%36%
Video or reel43%14%
Album1%1%
Link29%49%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Amar Ujala, 18:00 to midnight: 20%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Amar Ujala posted 64% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Amar Ujala's peers are 20 news publishers in India with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 20 peers, A to Z.

The peers

Its 20 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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