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The posting benchmark

Hindustan Times on Facebook, beside its peers

How Hindustan Times's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: news publishers in India with 2m to 20m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Hindustan Times: 108 a day

Median in India: 93.1 a day

That is 14.9 more a day than the median in India.

Place the dots by

Posts a day18th/23Photos and video14th/23Evening posts19th/23Weekend day3rd/23
Engagement per post17th/23Engagement a day19th/23Per 1,000 followers21st/23Comments per post18th/23Comments a day18th/23

Hindustan Times, India

18thof 23

Rank among its peers, highest first, posts a day

Hindustan Times posted 108 times a day to Facebook. The median of its 22 peers: 136.

Its first gap: posts a day

28 more posts a day would reach its peers' median. What it would take

Peers: 22 news publishers in India with 2m to 20m followers, 12 weeks to 20 September 2026.

See all nine measures

Hindustan Times's 22 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hindustan Times beside 22 peers

Hindustan Times and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day10818th of 23136
Photos and video51%14th of 2364%
Evening posts25%19th of 2331%
Weekend day101%3rd of 2384%
Engagement per post1217th of 2330
Engagement a day17,31019th of 2352,395
Engagement per 1,000 followers0.001621st of 230.0036
Comments per post1718th of 2333
Comments a day1,78318th of 234,328

What it would take

What would reaching the median of its peers take?

28more posts a day

196 a week, to reach the median of its peers: 136 a day, against 108 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    51% of its posts; the median of its peers 64%

    102 more of its 756 posts a week as photos or video: 383 now, 485 at the median

  • Evening posts

    18:00 to midnight: 25% of its posts; the median of its peers 31%

    40 more of its 756 posts a week between 18:00 and midnight: 191 now, 231 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Hindustan Times's Facebook posts drew 1,783 comments a day, 59% less than the median of 22 news publishers in India with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hindustan Times's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hindustan Times posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hindustan Times
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hindustan Times, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHindustan TimesMedian of its peers
Monday 29 June121144
Tuesday 30 June146149
Wednesday 1 July93165
Thursday 2 July105143
Friday 3 July89152
Saturday 4 July102120
Sunday 5 July100115
Monday 6 July84145
Tuesday 7 July86167
Wednesday 8 July95143
Thursday 9 July89141
Friday 10 July126139
Saturday 11 July130119
Sunday 12 July77121
Monday 13 July100138
Tuesday 14 July68158
Wednesday 15 July108146
Thursday 16 July102153
Friday 17 July91144
Saturday 18 July92136
Sunday 19 July32128
Monday 20 July92146
Tuesday 21 July109147
Wednesday 22 July119146
Thursday 23 July157156
Friday 24 July99136
Saturday 25 July126138
Sunday 26 July85114
Monday 27 July81154
Tuesday 28 July106149
Wednesday 29 July90149
Thursday 30 July140153
Friday 31 July93135
Saturday 1 August48116
Sunday 2 August82127
Monday 3 August91146
Tuesday 4 August89140
Wednesday 5 August118145
Thursday 6 August93139
Friday 7 August144134
Saturday 8 August135127
Sunday 9 August121120
Monday 10 August134172
Tuesday 11 August102151
Wednesday 12 August114161
Thursday 13 August95155
Friday 14 August104145
Saturday 15 August94140
Sunday 16 August138113
Monday 17 August111150
Tuesday 18 August122154
Wednesday 19 August163163
Thursday 20 August102161
Friday 21 August121150
Saturday 22 August129138
Sunday 23 August128119
Monday 24 August119170
Tuesday 25 August96176
Wednesday 26 August90146
Thursday 27 August100143
Friday 28 August117128
Saturday 29 August138149
Sunday 30 August128111
Monday 31 August147169
Tuesday 1 September129177
Wednesday 2 September85168
Thursday 3 September112167
Friday 4 September71160
Saturday 5 September130128
Sunday 6 September120127
Monday 7 September107157
Tuesday 8 September86149
Wednesday 9 September109161
Thursday 10 September99187
Friday 11 September126150
Saturday 12 September146157
Sunday 13 September105119
Monday 14 September112151
Tuesday 15 September99172
Wednesday 16 September129179
Thursday 17 September94171
Friday 18 September115176
Saturday 19 September109109
Sunday 20 September103113

Share of posts by local hour

Show the figures as a table
Share of posts by Hindustan Times in each local hour, beside the median of its peers.
Local hourHindustan TimesMedian of its peers
00:000.5%1.2%
01:000%0.5%
02:000%0.3%
03:000%0.3%
04:000%0.2%
05:000%0.6%
06:006.7%1%
07:006.1%2.6%
08:006.3%4%
09:006.2%5.2%
10:006.2%6.1%
11:005.9%6.5%
12:006.7%6.7%
13:006.1%6.2%
14:006.4%6.7%
15:006%7.4%
16:006%7.2%
17:005.7%6.7%
18:005.1%6.2%
19:004.9%6%
20:004.1%5.7%
21:004%5%
22:003.8%4.2%
23:003.3%3.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Hindustan Times on each local weekday, beside the median of its peers.
WeekdayHindustan TimesMedian of its peers
Monday108153
Tuesday103151
Wednesday109155
Thursday107148
Friday108140
Saturday115127
Sunday101114

What it posted

Show the figures as a table
Share of each format among posts by Hindustan Times, and the median across its peers.
FormatHindustan TimesIts peers, median
Photo19%41%
Video or reel21.2%14%
Album11%1%
Link49%43%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hindustan Times, 18:00 to midnight: 25%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, Hindustan Times posted 101% of a weekday's posts. The median of its peers: 84%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hindustan Times's peers are 22 news publishers in India with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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