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The posting benchmark

The Indian Express on Facebook, beside its peers

How The Indian Express's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 18 peers: news publishers in India with 3m to 30m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

The Indian Express: 254 a day

Median in India: 93.1 a day

That is 161 more a day than the median in India.

Place the dots by

Posts a day3rd/19Photos and video10th/19Evening posts1st/19Weekend day12th/19
Engagement per post16th/19Engagement a day11th/19Per 1,000 followers19th/19Comments per post16th/19Comments a day10th/19

The Indian Express, India

3rdof 19

Rank among its peers, highest first, posts a day

The Indian Express posted 254 times a day to Facebook, 90% more than the median of 18 news publishers in India with 3m to 30m followers, 29 June to 20 September 2026.

See all nine measures

The Indian Express's 18 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Indian Express beside 18 peers

The Indian Express and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2543rd of 19134
Photos and video56%10th of 1961%
Evening posts45%1st of 1929%
Weekend day79%12th of 1987%
Engagement per post1216th of 1938
Engagement a day46,11811th of 1963,267
Engagement per 1,000 followers0.001519th of 190.0052
Comments per post1716th of 1933
Comments a day4,26510th of 194,601

What it would take

At or above the median of its peers on posts a day

The Indian Express posts at or above the median of its peers: 254 a day, against their 134.

In posts, measure by measure

  • Photos and video

    56% of its posts; the median of its peers 61%

    86 more of its 1,778 posts a week as photos or video: 990 now, 1,076 at the median

  • Weekend day

    A weekend day: 79% of a weekday's posts; the median of its peers 87%

    46 more posts a weekend: 9 on Saturday and 37 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Indian Express's posts drew 4,265 comments a day. The median of its peers: 4,601.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Indian Express's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Indian Express posted, beside its peers

Its own posts beside its 18 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Indian Express
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Indian Express, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Indian ExpressMedian of its peers
Monday 29 June300141
Tuesday 30 June308149
Wednesday 1 July338159
Thursday 2 July301129
Friday 3 July273143
Saturday 4 July240120
Sunday 5 July218107
Monday 6 July274142
Tuesday 7 July307167
Wednesday 8 July284139
Thursday 9 July307140
Friday 10 July256135
Saturday 11 July245119
Sunday 12 July197118
Monday 13 July266129
Tuesday 14 July300153
Wednesday 15 July308140
Thursday 16 July310142
Friday 17 July304135
Saturday 18 July242133
Sunday 19 July217110
Monday 20 July258142
Tuesday 21 July281147
Wednesday 22 July313129
Thursday 23 July314142
Friday 24 July263128
Saturday 25 July246135
Sunday 26 July197112
Monday 27 July287146
Tuesday 28 July301139
Wednesday 29 July277138
Thursday 30 July291145
Friday 31 July256135
Saturday 1 August210115
Sunday 2 August195109
Monday 3 August262145
Tuesday 4 August261140
Wednesday 5 August283145
Thursday 6 August302133
Friday 7 August288140
Saturday 8 August227127
Sunday 9 August187117
Monday 10 August265155
Tuesday 11 August263142
Wednesday 12 August305159
Thursday 13 August264148
Friday 14 August260144
Saturday 15 August213133
Sunday 16 August200123
Monday 17 August256150
Tuesday 18 August266154
Wednesday 19 August276161
Thursday 20 August274160
Friday 21 August267150
Saturday 22 August234141
Sunday 23 August193119
Monday 24 August237170
Tuesday 25 August286163
Wednesday 26 August258146
Thursday 27 August208142
Friday 28 August215126
Saturday 29 August196142
Sunday 30 August167119
Monday 31 August227169
Tuesday 1 September289177
Wednesday 2 September247168
Thursday 3 September255165
Friday 4 September223149
Saturday 5 September195131
Sunday 6 September191125
Monday 7 September244148
Tuesday 8 September255149
Wednesday 9 September261161
Thursday 10 September209187
Friday 11 September276147
Saturday 12 September235161
Sunday 13 September203109
Monday 14 September224143
Tuesday 15 September257171
Wednesday 16 September267179
Thursday 17 September266171
Friday 18 September240163
Saturday 19 September195111
Sunday 20 September179110

Share of posts by local hour

Show the figures as a table
Share of posts by The Indian Express in each local hour, beside the median of its peers.
Local hourThe Indian ExpressMedian of its peers
00:002.8%1%
01:001.3%0.4%
02:001%0.3%
03:000.8%0.2%
04:001.2%0.2%
05:002.5%0.4%
06:002.8%0.9%
07:003.1%2.6%
08:003%4.6%
09:003.3%5.5%
10:003.6%6.4%
11:003.6%6.6%
12:003.7%6.9%
13:004%6.2%
14:004.2%6.6%
15:004.4%7.4%
16:004.4%7.4%
17:004.9%6.6%
18:005.4%6.1%
19:006.2%6%
20:007%5.6%
21:008.1%4.9%
22:008.9%4.1%
23:009.8%3.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Indian Express on each local weekday, beside the median of its peers.
WeekdayThe Indian ExpressMedian of its peers
Monday254149
Tuesday269150
Wednesday280152
Thursday279148
Friday270137
Saturday227125
Sunday199112

What it posted

Show the figures as a table
Share of each format among posts by The Indian Express, and the median across its peers.
FormatThe Indian ExpressIts peers, median
Photo52%41%
Video or reel2%19%
Album2%1%
Link44%39%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Indian Express, 18:00 to midnight: 45%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, The Indian Express posted 79% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Indian Express's peers are 18 news publishers in India with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 18 peers, A to Z.

The peers

Its 18 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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