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The posting benchmark

Lokmat on Facebook, beside its peers

How Lokmat's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in India with 2m to 20m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

Lokmat: 287 a day

Median in India: 93.1 a day

That is 194 more a day than the median in India.

Place the dots by

Posts a day3rd/24Photos and video22nd/24Evening posts12th/24Weekend day20th/24
Engagement per post16th/24Engagement a day8th/24Per 1,000 followers14th/24Comments per post14th/24Comments a day8th/24

Lokmat, India

3rdof 24

Rank among its peers, highest first, posts a day

Lokmat posted 287 times a day to Facebook, 2.2 times the median of 23 news publishers in India with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: photos and video

581 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Lokmat's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Lokmat beside 23 peers

Lokmat and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2873rd of 24131
Photos and video34%22nd of 2462%
Evening posts30%12th of 2430%
Weekend day68%20th of 2488%
Engagement per post1616th of 2432
Engagement a day79,6648th of 2447,624
Engagement per 1,000 followers0.002814th of 240.0038
Comments per post2814th of 2433
Comments a day7,9158th of 244,115

What it would take

What would reaching the median of its peers take?

Lokmat's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

581more posts a week

as photos or video, of its 2,009 a week: 673 now, 1,254 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 2,009 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 68% of a weekday's posts; the median of its peers 88%

    123 more posts a weekend: 24 on Saturday and 99 on Sunday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Lokmat's Facebook posts drew 7,915 comments a day, 92% more than the median of 23 news publishers in India with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Lokmat's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Lokmat posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Lokmat
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Lokmat, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLokmatMedian of its peers
Monday 29 June207137
Tuesday 30 June268146
Wednesday 1 July313145
Thursday 2 July297118
Friday 3 July278127
Saturday 4 July250112
Sunday 5 July174100
Monday 6 July330139
Tuesday 7 July331141
Wednesday 8 July355131
Thursday 9 July335133
Friday 10 July305126
Saturday 11 July248118
Sunday 12 July163113
Monday 13 July317124
Tuesday 14 July330151
Wednesday 15 July332136
Thursday 16 July313150
Friday 17 July313131
Saturday 18 July249133
Sunday 19 July167118
Monday 20 July317141
Tuesday 21 July349146
Wednesday 22 July354138
Thursday 23 July353153
Friday 24 July344130
Saturday 25 July325131
Sunday 26 July171111
Monday 27 July307145
Tuesday 28 July336128
Wednesday 29 July365141
Thursday 30 July338143
Friday 31 July338128
Saturday 1 August270114
Sunday 2 August168112
Monday 3 August301144
Tuesday 4 August329133
Wednesday 5 August349130
Thursday 6 August331131
Friday 7 August312133
Saturday 8 August236122
Sunday 9 August149113
Monday 10 August255154
Tuesday 11 August284136
Wednesday 12 August326147
Thursday 13 August285146
Friday 14 August287140
Saturday 15 August233133
Sunday 16 August195111
Monday 17 August317138
Tuesday 18 August336149
Wednesday 19 August365158
Thursday 20 August364157
Friday 21 August357147
Saturday 22 August254123
Sunday 23 August194118
Monday 24 August326166
Tuesday 25 August351157
Wednesday 26 August335129
Thursday 27 August320132
Friday 28 August321117
Saturday 29 August251138
Sunday 30 August215109
Monday 31 August307160
Tuesday 1 September333146
Wednesday 2 September346147
Thursday 3 September378160
Friday 4 September358127
Saturday 5 September260123
Sunday 6 September204124
Monday 7 September303136
Tuesday 8 September168145
Wednesday 9 September346157
Thursday 10 September365159
Friday 11 September351142
Saturday 12 September245137
Sunday 13 September192111
Monday 14 September219134
Tuesday 15 September200158
Wednesday 16 September263153
Thursday 17 September283145
Friday 18 September236132
Saturday 19 September229106
Sunday 20 September148110

Share of posts by local hour

Show the figures as a table
Share of posts by Lokmat in each local hour, beside the median of its peers.
Local hourLokmatMedian of its peers
00:000.6%1.4%
01:000.2%0.6%
02:000.1%0.3%
03:000.1%0.3%
04:000%0.3%
05:000%0.6%
06:000.4%1.2%
07:002%2.9%
08:002.3%4.5%
09:003.8%5.3%
10:005%6.3%
11:006.1%6.4%
12:007.6%6.6%
13:008.2%6.1%
14:007.2%6.6%
15:008.5%6.7%
16:009.5%7%
17:008.3%6.4%
18:007.9%6.1%
19:006.5%6%
20:005.8%5.5%
21:004.1%5.1%
22:003.3%4.3%
23:002.5%3.5%

Posts a day by weekday

Show the figures as a table
Posts a day by Lokmat on each local weekday, beside the median of its peers.
WeekdayLokmatMedian of its peers
Monday293137
Tuesday301145
Wednesday337146
Thursday330144
Friday318134
Saturday253121
Sunday178112

What it posted

Show the figures as a table
Share of each format among posts by Lokmat, and the median across its peers.
FormatLokmatIts peers, median
Photo9%42%
Video or reel23%16%
Album1%1%
Link60%41%
Text only6%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Lokmat, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Lokmat posted 68% of a weekday's posts. The median of its peers: 88%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Lokmat's peers are 23 news publishers in India with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us