Skip to content

The posting benchmark

The Hindu on Facebook, beside its peers

How The Hindu's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 22 peers: news publishers in India with 2m to 20m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within India

The Hindu: 38.9 a day

Median in India: 93.1 a day

That is 54.2 fewer a day than the median in India.

Place the dots by

Posts a day21st/23Photos and video9th/23Evening posts4th/23Weekend day5th/23
Engagement per post10th/23Engagement a day17th/23Per 1,000 followers9th/23Comments per post10th/23Comments a day19th/23

The Hindu, India

21stof 23

Rank among its peers, highest first, posts a day

The Hindu posted 38.9 times a day to Facebook, 71% less than the median of 22 news publishers in India with 2m to 20m followers, 29 June to 20 September 2026.

Its first gap: posts a day

97.1 more posts a day would reach its peers' median. What it would take

See all nine measures

The Hindu's 22 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Hindu beside 22 peers

The Hindu and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day38.921st of 23136
Photos and video85%9th of 2359%
Evening posts36%4th of 2330%
Weekend day95%5th of 2387%
Engagement per post3910th of 2327
Engagement a day18,73117th of 2352,395
Engagement per 1,000 followers0.00719th of 230.0031
Comments per post3410th of 2329
Comments a day1,32419th of 234,328

What it would take

What would reaching the median of its peers take?

97.1more posts a day

680 a week, to reach the median of its peers: 136 a day, against 38.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • At or above the median of its peers on photos and video, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Hindu's Facebook posts drew 1,324 comments a day, 69% less than the median of 22 news publishers in India with 2m to 20m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Hindu's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Hindu posted, beside its peers

Its own posts beside its 22 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Hindu
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Hindu, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe HinduMedian of its peers
Monday 29 June40144
Tuesday 30 June34149
Wednesday 1 July39165
Thursday 2 July33143
Friday 3 July32152
Saturday 4 July35120
Sunday 5 July29115
Monday 6 July32145
Tuesday 7 July38167
Wednesday 8 July37143
Thursday 9 July41141
Friday 10 July38139
Saturday 11 July37121
Sunday 12 July35121
Monday 13 July41138
Tuesday 14 July28158
Wednesday 15 July36146
Thursday 16 July37153
Friday 17 July44144
Saturday 18 July32136
Sunday 19 July38128
Monday 20 July49146
Tuesday 21 July42147
Wednesday 22 July39146
Thursday 23 July38158
Friday 24 July39136
Saturday 25 July35138
Sunday 26 July28114
Monday 27 July47154
Tuesday 28 July42149
Wednesday 29 July44149
Thursday 30 July46153
Friday 31 July52135
Saturday 1 August39116
Sunday 2 August36127
Monday 3 August35146
Tuesday 4 August33134
Wednesday 5 August39137
Thursday 6 August40135
Friday 7 August37140
Saturday 8 August36132
Sunday 9 August35124
Monday 10 August43172
Tuesday 11 August36145
Wednesday 12 August36161
Thursday 13 August36155
Friday 14 August40142
Saturday 15 August34140
Sunday 16 August31124
Monday 17 August37143
Tuesday 18 August29151
Wednesday 19 August45161
Thursday 20 August34161
Friday 21 August34149
Saturday 22 August43126
Sunday 23 August45122
Monday 24 August39167
Tuesday 25 August34166
Wednesday 26 August40132
Thursday 27 August45134
Friday 28 August39119
Saturday 29 August31142
Sunday 30 August30121
Monday 31 August40163
Tuesday 1 September34160
Wednesday 2 September42150
Thursday 3 September36162
Friday 4 September47138
Saturday 5 September49127
Sunday 6 September41127
Monday 7 September35146
Tuesday 8 September52146
Wednesday 9 September30158
Thursday 10 September43167
Friday 11 September55146
Saturday 12 September46142
Sunday 13 September47119
Monday 14 September40151
Tuesday 15 September43159
Wednesday 16 September39157
Thursday 17 September46154
Friday 18 September46146
Saturday 19 September40108
Sunday 20 September45113

Share of posts by local hour

Show the figures as a table
Share of posts by The Hindu in each local hour, beside the median of its peers.
Local hourThe HinduMedian of its peers
00:001.3%1%
01:000%0.5%
02:000%0.3%
03:000%0.3%
04:000%0.3%
05:000%0.6%
06:000%1.1%
07:002.7%2.7%
08:005.4%4%
09:003.6%5.4%
10:004.9%6.4%
11:006.9%6.4%
12:005.8%6.8%
13:004.8%6.2%
14:008.1%6.7%
15:005.5%7%
16:005.7%7.1%
17:009.1%6.4%
18:006.4%6.2%
19:006.2%6.1%
20:007.3%5.6%
21:006.3%5.1%
22:005.7%4.3%
23:004.3%3.5%

Posts a day by weekday

Show the figures as a table
Posts a day by The Hindu on each local weekday, beside the median of its peers.
WeekdayThe HinduMedian of its peers
Monday39.8153
Tuesday37.3151
Wednesday38.5155
Thursday39.5148
Friday42.2140
Saturday38.1123
Sunday36.8114

What it posted

Show the figures as a table
Share of each format among posts by The Hindu, and the median across its peers.
FormatThe HinduIts peers, median
Photo34%41%
Video or reel43%16%
Album8%1%
Link15%42%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Hindu, 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, The Hindu posted 95% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Hindu's peers are 22 news publishers in India with 2m to 20m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 22 peers, A to Z.

The peers

Its 22 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us