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The posting benchmark

AD (Algemeen Dagblad) on Facebook, beside its peers

How AD (Algemeen Dagblad)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in Benelux and France with 200k to 2m followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Netherlands

AD (Algemeen Dagblad): 27.6 a day

Median in Netherlands: 19.7 a day

That is 7.9 more a day than the median in Netherlands.

Place the dots by

Posts a day6th/11Photos and video3rd/11Evening posts7th/11Weekend day1st/11
Engagement per post1st/11Engagement a day2nd/11Per 1,000 followers1st/11Comments per post1st/11Comments a day2nd/11

AD (Algemeen Dagblad), Netherlands

6thof 11

Rank among its peers, highest first, posts a day

AD (Algemeen Dagblad) posted 27.6 times a day to Facebook. The median of its 10 peers: 27.2.

The comments its posts draw

9,706 comments a day, 5.9 times the median of its peers. What it would take

Peers: 10 news publishers in Benelux and France with 200k to 2m followers, 12 weeks to 20 September 2026.

See all nine measures

AD (Algemeen Dagblad)'s 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

AD (Algemeen Dagblad) beside 10 peers

AD (Algemeen Dagblad) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day27.66th of 1127.2
Photos and video99%3rd of 1125%
Evening posts30%7th of 1132%
Weekend day110%1st of 1186%
Engagement per post5241st of 1158
Engagement a day32,2022nd of 118,217
Engagement per 1,000 followers0.791st of 110.15
Comments per post3521st of 1151
Comments a day9,7062nd of 111,654

The comments

The comments its posts draw

9,706comments a day

on its Facebook posts, 5.9 times the median of its peers (1,654)

Spread evenly over 24 hours, that is 404 an hour, about 7 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: AD (Algemeen Dagblad) beside its 10 peers

  • AD (Algemeen Dagblad): 9,706 a day
  • Median of its peers: 1,654
  • 90th percentile of its peers: 9,119
  • Middle half of its peers: 826 to 2,426
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Evening posts

    18:00 to midnight: 30% of its posts; the median of its peers 32%

    4 more of its 193 posts a week between 18:00 and midnight: 58 now, 62 at the median
  • At or above the median of its peers on posts a day, photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

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Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside AD (Algemeen Dagblad)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How AD (Algemeen Dagblad) posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • AD (Algemeen Dagblad)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by AD (Algemeen Dagblad), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAD (Algemeen Dagblad)Median of its peers
Monday 29 June2227.5
Tuesday 30 June3929
Wednesday 1 July2231.5
Thursday 2 July3330.5
Friday 3 July2227.5
Saturday 4 July2627.5
Sunday 5 July3126
Monday 6 July2633
Tuesday 7 July3035.5
Wednesday 8 July2630
Thursday 9 July3126
Friday 10 July2834.5
Saturday 11 July3226.5
Sunday 12 July3030.5
Monday 13 July3128.5
Tuesday 14 July2930.5
Wednesday 15 July2628
Thursday 16 July2631
Friday 17 July2628
Saturday 18 July2528.5
Sunday 19 July3326
Monday 20 July2923
Tuesday 21 July3127.5
Wednesday 22 July2426
Thursday 23 July2626.5
Friday 24 July2331
Saturday 25 July3328
Sunday 26 July3226.5
Monday 27 July2828.5
Tuesday 28 July2027
Wednesday 29 July2426.5
Thursday 30 July2829
Friday 31 July2728
Saturday 1 August2623.5
Sunday 2 August3525.5
Monday 3 August2228.5
Tuesday 4 August2625
Wednesday 5 August2825
Thursday 6 August3028
Friday 7 August2127.5
Saturday 8 August3034
Sunday 9 August3125.5
Monday 10 August2625
Tuesday 11 August2231.5
Wednesday 12 August2829
Thursday 13 August2228.5
Friday 14 August2830.5
Saturday 15 August2226
Sunday 16 August2926
Monday 17 August2827
Tuesday 18 August2526
Wednesday 19 August3128.5
Thursday 20 August2929.5
Friday 21 August3126.5
Saturday 22 August3128.5
Sunday 23 August2829.5
Monday 24 August2030.5
Tuesday 25 August2429
Wednesday 26 August2827.5
Thursday 27 August2332
Friday 28 August2729.5
Saturday 29 August2534
Sunday 30 August3229.5
Monday 31 August2832
Tuesday 1 September2327.5
Wednesday 2 September2725
Thursday 3 September2929
Friday 4 September2729.5
Saturday 5 September3629.5
Sunday 6 September3021.5
Monday 7 September2528
Tuesday 8 September3027.5
Wednesday 9 September2929
Thursday 10 September2730
Friday 11 September3226.5
Saturday 12 September2527
Sunday 13 September2828
Monday 14 September2725
Tuesday 15 September3028
Wednesday 16 September2427
Thursday 17 September2731
Friday 18 September2927
Saturday 19 September2425.5
Sunday 20 September3327.5

Share of posts by local hour

Show the figures as a table
Share of posts by AD (Algemeen Dagblad) in each local hour, beside the median of its peers.
Local hourAD (Algemeen Dagblad)Median of its peers
00:000.1%0.8%
01:000%0.1%
02:000%0.1%
03:000.1%0.1%
04:000.1%0.1%
05:000.1%0.1%
06:000%2%
07:006.7%4.4%
08:006.6%5.3%
09:006.6%5.4%
10:006.6%5.7%
11:006.3%5.7%
12:006.4%6.3%
13:006.5%5.7%
14:006%5.9%
15:006.2%5.9%
16:005.7%6%
17:006.1%6.3%
18:006%6.2%
19:005.3%6.3%
20:006.3%6.2%
21:006.7%6.5%
22:005.3%5.4%
23:000.3%3.5%

Posts a day by weekday

Show the figures as a table
Posts a day by AD (Algemeen Dagblad) on each local weekday, beside the median of its peers.
WeekdayAD (Algemeen Dagblad)Median of its peers
Monday26.126.9
Tuesday27.427.1
Wednesday26.426.3
Thursday27.528.1
Friday26.827.9
Saturday27.927.8
Sunday30.926.6

What it posted

Show the figures as a table
Share of each format among posts by AD (Algemeen Dagblad), and the median across its peers.
FormatAD (Algemeen Dagblad)Its peers, median
Photo92%17%
Video or reel3%3%
Album4%0%
Link1%80%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • AD (Algemeen Dagblad), 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 32%
  • On a weekend day, AD (Algemeen Dagblad) posted 110% of a weekday's posts. The median of its peers: 86%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

AD (Algemeen Dagblad)'s peers are 10 news publishers in Benelux and France with 200k to 2m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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