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The posting benchmark

Contacto on Facebook, beside its peers

How Contacto's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 14 peers: news publishers in Benelux and France with 30k to 300k followers.

Country
Luxembourg
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Luxembourg

Contacto: 19.5 a day

No median is printed for Luxembourg.

Place the dots by

Posts a day10th/15Photos and video11th/15Evening posts1st/15Weekend day7th/15
Engagement per post8th/15Engagement a day8th/15Per 1,000 followers4th/15Comments per post13th/15Comments a day12th/15

Contacto, Luxembourg

10thof 15

Rank among its peers, highest first, posts a day

Contacto posted 19.5 times a day to Facebook. The median of its 14 peers: 23.5.

Its first gap: posts a day

4 more posts a day would reach its peers' median. What it would take

Peers: 14 news publishers in Benelux and France with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Contacto's 14 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Contacto beside 14 peers

Contacto and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day19.510th of 1523.5
Photos and video28%11th of 1578%
Evening posts35%1st of 1530%
Weekend day78%7th of 1577%
Engagement per post358th of 1535
Engagement a day2,5918th of 152,367
Engagement per 1,000 followers0.414th of 150.25
Comments per post1713th of 1555
Comments a day32912th of 15675

What it would take

What would reaching the median of its peers take?

4more posts a day

28 a week, to reach the median of its peers: 23.5 a day, against 19.5 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    28% of its posts; the median of its peers 78%

    69 more of its 137 posts a week as photos or video: 38 now, 107 at the median
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Contacto's Facebook posts drew 329 comments a day, 51% less than the median of 14 news publishers in Benelux and France with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Contacto's.

Type its name, then choose it.

Or one of its peers

Day by day

How Contacto posted, beside its peers

Its own posts beside its 14 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Contacto
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Contacto, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayContactoMedian of its peers
Monday 29 June2225
Tuesday 30 June1925.5
Wednesday 1 July1933.5
Thursday 2 July1728
Friday 3 July2326.5
Saturday 4 July2017.5
Sunday 5 July2216
Monday 6 July2628.5
Tuesday 7 July2230.5
Wednesday 8 July2028
Thursday 9 July2627.5
Friday 10 July2628
Saturday 11 July1521
Sunday 12 July1711.5
Monday 13 July1927.5
Tuesday 14 July2825
Wednesday 15 July2325
Thursday 16 July2126.5
Friday 17 July1925.5
Saturday 18 July1621
Sunday 19 July1311.5
Monday 20 July2226
Tuesday 21 July1919.5
Wednesday 22 July1824.5
Thursday 23 July1826.5
Friday 24 July2625.5
Saturday 25 July1320
Sunday 26 July1311
Monday 27 July1625
Tuesday 28 July2125.5
Wednesday 29 July1925
Thursday 30 July1725
Friday 31 July2224.5
Saturday 1 August2313.5
Sunday 2 August2515
Monday 3 August1526.5
Tuesday 4 August1423
Wednesday 5 August1623.5
Thursday 6 August1627
Friday 7 August1524
Saturday 8 August1220.5
Sunday 9 August1410.5
Monday 10 August1724
Tuesday 11 August1826
Wednesday 12 August2228
Thursday 13 August1723.5
Friday 14 August1926.5
Saturday 15 August1419.5
Sunday 16 August1415.5
Monday 17 August1624.5
Tuesday 18 August1926.5
Wednesday 19 August2127
Thursday 20 August2826
Friday 21 August2122.5
Saturday 22 August1319.5
Sunday 23 August1214
Monday 24 August2226.5
Tuesday 25 August2425.5
Wednesday 26 August2125
Thursday 27 August2225.5
Friday 28 August2026
Saturday 29 August2118.5
Sunday 30 August2115.5
Monday 31 August2528
Tuesday 1 September1726
Wednesday 2 September2523.5
Thursday 3 September2324
Friday 4 September2025.5
Saturday 5 September1216.5
Sunday 6 September1312.5
Monday 7 September2226
Tuesday 8 September2223
Wednesday 9 September2323
Thursday 10 September2425
Friday 11 September2421.5
Saturday 12 September818.5
Sunday 13 September1016.5
Monday 14 September2222
Tuesday 15 September2123.5
Wednesday 16 September2922.5
Thursday 17 September2221.5
Friday 18 September2024.5
Saturday 19 September2315.5
Sunday 20 September2714.5

Share of posts by local hour

Show the figures as a table
Share of posts by Contacto in each local hour, beside the median of its peers.
Local hourContactoMedian of its peers
00:000.2%0.1%
01:000.1%0%
02:000.1%0%
03:000.1%0%
04:000%0%
05:000.4%0%
06:000.8%0.9%
07:004%5.7%
08:005.2%6.2%
09:005.4%6.8%
10:005.4%6.5%
11:005.1%6.8%
12:005.7%6.3%
13:006%6.6%
14:006.2%6.4%
15:005.8%6.6%
16:006.6%6.7%
17:007.5%6.3%
18:008.8%6.1%
19:009.3%6.4%
20:007.4%6%
21:006.5%5.9%
22:002.4%3%
23:001%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Contacto on each local weekday, beside the median of its peers.
WeekdayContactoMedian of its peers
Monday20.326.5
Tuesday20.526.4
Wednesday21.327.1
Thursday20.827.8
Friday21.426
Saturday15.820.5
Sunday16.712.5

What it posted

Show the figures as a table
Share of each format among posts by Contacto, and the median across its peers.
FormatContactoIts peers, median
Photo25%58%
Video or reel2%7%
Album1%1%
Link72.1%33%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Contacto, 18:00 to midnight: 35%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, Contacto posted 78% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Contacto's peers are 14 news publishers in Benelux and France with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 14 peers, A to Z.

The peers

Its 14 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us