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The posting benchmark

de Volkskrant on Facebook, beside its peers

How de Volkskrant's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: news publishers in Benelux and France with 100k to 1m followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Netherlands

de Volkskrant: 4.2 a day

Median in Netherlands: 19.7 a day

That is 15.5 fewer a day than the median in Netherlands.

Place the dots by

Posts a day24th/25Photos and video4th/25Evening posts14th/25Weekend day10th/25
Engagement per post8th/25Engagement a day22nd/25Per 1,000 followers7th/25Comments per post4th/25Comments a day19th/25

de Volkskrant, Netherlands

24thof 25

Rank among its peers, highest first, posts a day

de Volkskrant posted 4.2 times a day to Facebook, 85% less than the median of 24 news publishers in Benelux and France with 100k to 1m followers, 29 June to 20 September 2026.

Its first gap: posts a day

23.1 more posts a day would reach its peers' median. What it would take

See all nine measures

de Volkskrant's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

de Volkskrant beside 24 peers

de Volkskrant and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day4.224th of 2527.2
Photos and videoover 99%4th of 2536.6%
Evening posts31%14th of 2531%
Weekend day88%10th of 2582%
Engagement per post808th of 2547
Engagement a day1,43222nd of 256,167
Engagement per 1,000 followers0.327th of 250.21
Comments per post1384th of 2552
Comments a day57519th of 251,581

What it would take

What would reaching the median of its peers take?

23.1more posts a day

162 a week, to reach the median of its peers: 27.2 a day, against 4.2 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 31% of its posts; the median of its peers 31%

    1 more of its 29 posts a week between 18:00 and midnight: 9 now, 10 at the median
  • At or above the median of its peers on photos and video and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

de Volkskrant's Facebook posts drew 575 comments a day, 64% less than the median of 24 news publishers in Benelux and France with 100k to 1m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside de Volkskrant's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How de Volkskrant posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • de Volkskrant
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by de Volkskrant, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
Dayde VolkskrantMedian of its peers
Monday 29 June426
Tuesday 30 June528
Wednesday 1 July432.5
Thursday 2 July331.5
Friday 3 July627.5
Saturday 4 July426.5
Sunday 5 July425
Monday 6 July430.5
Tuesday 7 July432.5
Wednesday 8 July730
Thursday 9 July529.5
Friday 10 July331.5
Saturday 11 July427
Sunday 12 July324
Monday 13 July428.5
Tuesday 14 July430.5
Wednesday 15 July428
Thursday 16 July529
Friday 17 July527.5
Saturday 18 July425.5
Sunday 19 July423.5
Monday 20 July426
Tuesday 21 July425.5
Wednesday 22 July425
Thursday 23 July326.5
Friday 24 July326.5
Saturday 25 July327.5
Sunday 26 July422.5
Monday 27 July427
Tuesday 28 July226
Wednesday 29 July526
Thursday 30 July627.5
Friday 31 July526.5
Saturday 1 August423
Sunday 2 August423.5
Monday 3 August427.5
Tuesday 4 August526
Wednesday 5 August425
Thursday 6 August529
Friday 7 August426.5
Saturday 8 August424.5
Sunday 9 August424
Monday 10 August425
Tuesday 11 August527.5
Wednesday 12 August430
Thursday 13 August527
Friday 14 August428
Saturday 15 August524
Sunday 16 August423.5
Monday 17 August426
Tuesday 18 August626
Wednesday 19 August529
Thursday 20 August429
Friday 21 August327
Saturday 22 August326
Sunday 23 August327.5
Monday 24 August428
Tuesday 25 August527
Wednesday 26 August427
Thursday 27 August528.5
Friday 28 August327
Saturday 29 August625.5
Sunday 30 August425
Monday 31 August428.5
Tuesday 1 September426
Wednesday 2 September426.5
Thursday 3 September427.5
Friday 4 September427
Saturday 5 September323
Sunday 6 September321.5
Monday 7 September326.5
Tuesday 8 September527.5
Wednesday 9 September529
Thursday 10 September529
Friday 11 September528.5
Saturday 12 September325
Sunday 13 September420.5
Monday 14 September225
Tuesday 15 September529
Wednesday 16 September627
Thursday 17 September527
Friday 18 September426
Saturday 19 September422
Sunday 20 September322

Share of posts by local hour

Show the figures as a table
Share of posts by de Volkskrant in each local hour, beside the median of its peers.
Local hourde VolkskrantMedian of its peers
00:000%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000.3%1.2%
07:000.6%5.5%
08:0015.4%5.8%
09:003.4%6.2%
10:001.1%6.2%
11:002.3%6.2%
12:004.9%6.4%
13:001.4%6.3%
14:005.2%6.2%
15:0012.3%6.2%
16:0012.9%6.2%
17:009.7%6.3%
18:007.4%6.2%
19:007.1%6.1%
20:003.7%6.2%
21:0011.4%6.1%
22:000.9%4.8%
23:000%1.6%

Posts a day by weekday

Show the figures as a table
Posts a day by de Volkskrant on each local weekday, beside the median of its peers.
Weekdayde VolkskrantMedian of its peers
Monday3.7526.5
Tuesday4.527.4
Wednesday4.6727.1
Thursday4.5828.4
Friday4.0827.2
Saturday3.9226.4
Sunday3.6724

What it posted

Show the figures as a table
Share of each format among posts by de Volkskrant, and the median across its peers.
Formatde VolkskrantIts peers, median
Photo54%31%
Video or reel13%4%
Album32%0%
Link0%65%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • de Volkskrant, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 31%
  • On a weekend day, de Volkskrant posted 88% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

de Volkskrant's peers are 24 news publishers in Benelux and France with 100k to 1m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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