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The posting benchmark

NRC on Facebook, beside its peers

How NRC's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 12 peers: news publishers in the Netherlands with 50k to 500k followers.

Country
Netherlands
Sub-region
Benelux and France
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Netherlands

NRC: 2.6 a day

Median in Netherlands: 19.7 a day

That is 17.1 fewer a day than the median in Netherlands.

Place the dots by

Posts a day13th/13Photos and video1st/13Evening posts13th/13Weekend day13th/13
Engagement per post8th/13Engagement a day12th/13Per 1,000 followers12th/13Comments per post13th/13Comments a day13th/13

NRC, Netherlands

13thof 13

Rank among its peers, highest first, posts a day

NRC posted 2.6 times a day to Facebook, 90% less than the median of 12 news publishers in the Netherlands with 50k to 500k followers, 29 June to 20 September 2026.

Its first gap: posts a day

22.2 more posts a day would reach its peers' median. What it would take

See all nine measures

NRC's 12 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NRC beside 12 peers

NRC and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day2.613th of 1324.8
Photos and video100%1st of 1378%
Evening posts1%13th of 1332%
Weekend day0%13th of 1387%
Engagement per post288th of 1346
Engagement a day17012th of 132,257
Engagement per 1,000 followers0.1312th of 130.27
Comments per post113th of 1350
Comments a day2.613th of 13675

What it would take

What would reaching the median of its peers take?

22.2more posts a day

156 a week, to reach the median of its peers: 24.8 a day, against 2.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 1% of its posts; the median of its peers 32%

    6 more of its 18 posts a week between 18:00 and midnight: 0 now, 6 at the median

  • Weekend day

    A weekend day: 0% of a weekday's posts; the median of its peers 87%

    8 more posts a weekend: 4 on Saturday and 4 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NRC's Facebook posts drew 2.6 comments a day, 99% less than the median of 12 news publishers in the Netherlands with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NRC's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NRC posted, beside its peers

Its own posts beside its 12 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NRC
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NRC, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNRCMedian of its peers
Monday 29 June522
Tuesday 30 June321.5
Wednesday 1 July430
Thursday 2 July329
Friday 3 July522.5
Saturday 4 July021
Sunday 5 July022
Monday 6 July227
Tuesday 7 July530.5
Wednesday 8 July427.5
Thursday 9 July426
Friday 10 July430
Saturday 11 July017.5
Sunday 12 July017
Monday 13 July327
Tuesday 14 July430.5
Wednesday 15 July428
Thursday 16 July323
Friday 17 July430
Saturday 18 July021.5
Sunday 19 July020.5
Monday 20 July424
Tuesday 21 July427
Wednesday 22 July327
Thursday 23 July426
Friday 24 July327.5
Saturday 25 July021
Sunday 26 July016.5
Monday 27 July325.5
Tuesday 28 July425.5
Wednesday 29 July526.5
Thursday 30 July322.5
Friday 31 July424.5
Saturday 1 August020.5
Sunday 2 August020
Monday 3 August426.5
Tuesday 4 August324
Wednesday 5 August425
Thursday 6 August326.5
Friday 7 August226.5
Saturday 8 August023
Sunday 9 August017.5
Monday 10 August425.5
Tuesday 11 August326
Wednesday 12 August325
Thursday 13 August426
Friday 14 August427
Saturday 15 August024
Sunday 16 August020
Monday 17 August425.5
Tuesday 18 August425
Wednesday 19 August325
Thursday 20 August426
Friday 21 August321.5
Saturday 22 August018.5
Sunday 23 August021.5
Monday 24 August525
Tuesday 25 August425.5
Wednesday 26 August423
Thursday 27 August224.5
Friday 28 August326
Saturday 29 August019
Sunday 30 August017.5
Monday 31 August526.5
Tuesday 1 September425
Wednesday 2 September224.5
Thursday 3 September423.5
Friday 4 September326
Saturday 5 September017
Sunday 6 September017.5
Monday 7 September424
Tuesday 8 September322.5
Wednesday 9 September324
Thursday 10 September527
Friday 11 September324
Saturday 12 September018.5
Sunday 13 September017.5
Monday 14 September422
Tuesday 15 September324
Wednesday 16 September322.5
Thursday 17 September418.5
Friday 18 September423.5
Saturday 19 September019.5
Sunday 20 September016

Share of posts by local hour

Show the figures as a table
Share of posts by NRC in each local hour, beside the median of its peers.
Local hourNRCMedian of its peers
00:000%0%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%1.2%
07:000.5%5.7%
08:001.4%6.2%
09:0014.2%6.1%
10:006.9%6.1%
11:0012.8%6.2%
12:006.9%6.3%
13:0011.9%6.1%
14:0010.5%6.1%
15:0011.5%6.5%
16:0018.3%6.1%
17:003.7%6.3%
18:000%6.4%
19:000.9%6.6%
20:000%6.3%
21:000%6.5%
22:000.5%4.2%
23:000%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by NRC on each local weekday, beside the median of its peers.
WeekdayNRCMedian of its peers
Monday3.9224.8
Tuesday3.6725.7
Wednesday3.526.6
Thursday3.5827.1
Friday3.527.8
Saturday021.5
Sunday020.4

What it posted

Show the figures as a table
Share of each format among posts by NRC, and the median across its peers.
FormatNRCIts peers, median
Photo11%68%
Video or reel14%5%
Album75%1%
Link0%25%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NRC, 18:00 to midnight: 1%
  • Median of its peers, 18:00 to midnight: 32%
  • On a weekend day, NRC posted 0% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NRC's peers are 12 news publishers in the Netherlands with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 12 peers, A to Z.

The peers

Its 12 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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