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The posting benchmark

Halterner Zeitung on Facebook, beside its peers

How Halterner Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 29 peers: news publishers in Germany with 10k to 100k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Germany

Halterner Zeitung: 6.3 a day

Median in Germany: 25.1 a day

That is 18.8 fewer a day than the median in Germany.

Place the dots by

Posts a day27th/30Photos and video25th/30Evening posts29th/30Weekend day9th/30
Engagement per post18th/30Engagement a day28th/30Per 1,000 followers2nd/30Comments per post25th/30Comments a day26th/30

Halterner Zeitung, Germany

27thof 30

Rank among its peers, highest first, posts a day

Halterner Zeitung posted 6.3 times a day to Facebook, 63% less than the median of 29 news publishers in Germany with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.9 more posts a day would reach its peers' median. What it would take

See all nine measures

Halterner Zeitung's 29 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Halterner Zeitung beside 29 peers

Halterner Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.327th of 3017.1
Photos and video2%25th of 3016%
Evening posts10%29th of 3026%
Weekend day83%9th of 3068%
Engagement per post618th of 308
Engagement a day8928th of 30561
Engagement per 1,000 followers0.572nd of 300.19
Comments per post3.125th of 309.6
Comments a day1926th of 30103

What it would take

What would reaching the median of its peers take?

10.9more posts a day

76 a week, to reach the median of its peers: 17.1 a day, against 6.3 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    2% of its posts; the median of its peers 16%

    7 more of its 44 posts a week as photos or video: 1 now, 8 at the median

  • Evening posts

    18:00 to midnight: 10% of its posts; the median of its peers 26%

    8 more of its 44 posts a week between 18:00 and midnight: 4 now, 12 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Halterner Zeitung's Facebook posts drew 19 comments a day, 82% less than the median of 29 news publishers in Germany with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Halterner Zeitung's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Halterner Zeitung posted, beside its peers

Its own posts beside its 29 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Halterner Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Halterner Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHalterner ZeitungMedian of its peers
Monday 29 June817
Tuesday 30 June617
Wednesday 1 July1020
Thursday 2 July719
Friday 3 July817
Saturday 4 July515
Sunday 5 July610
Monday 6 July717
Tuesday 7 July715
Wednesday 8 July819
Thursday 9 July521
Friday 10 July716
Saturday 11 July512
Sunday 12 July514
Monday 13 July717
Tuesday 14 July717
Wednesday 15 July718
Thursday 16 July720
Friday 17 July620
Saturday 18 July511
Sunday 19 July510
Monday 20 July716
Tuesday 21 July618
Wednesday 22 July619
Thursday 23 July720
Friday 24 July517
Saturday 25 July511
Sunday 26 July610
Monday 27 July1016
Tuesday 28 July915
Wednesday 29 July813
Thursday 30 July718
Friday 31 July817
Saturday 1 August412
Sunday 2 August512
Monday 3 August715
Tuesday 4 August616
Wednesday 5 August417
Thursday 6 August519
Friday 7 August517
Saturday 8 August813
Sunday 9 August512
Monday 10 August915
Tuesday 11 August620
Wednesday 12 August519
Thursday 13 August618
Friday 14 August716
Saturday 15 August510
Sunday 16 August512
Monday 17 August720
Tuesday 18 August617
Wednesday 19 August618
Thursday 20 August622
Friday 21 August618
Saturday 22 August515
Sunday 23 August515
Monday 24 August714
Tuesday 25 August418
Wednesday 26 August617
Thursday 27 August620
Friday 28 August619
Saturday 29 August611
Sunday 30 August59
Monday 31 August515
Tuesday 1 September818
Wednesday 2 September720
Thursday 3 September720
Friday 4 September620
Saturday 5 September911
Sunday 6 September710
Monday 7 September818
Tuesday 8 September618
Wednesday 9 September519
Thursday 10 September620
Friday 11 September623
Saturday 12 September610
Sunday 13 September511
Monday 14 September816
Tuesday 15 September618
Wednesday 16 September618
Thursday 17 September620
Friday 18 September622
Saturday 19 September513
Sunday 20 September515

Share of posts by local hour

Show the figures as a table
Share of posts by Halterner Zeitung in each local hour, beside the median of its peers.
Local hourHalterner ZeitungMedian of its peers
00:000%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0.1%
05:000%0.4%
06:000.2%3.4%
07:008%4.9%
08:008%6.5%
09:0013.6%5.9%
10:006.4%5.9%
11:0014.2%6.3%
12:003.4%6.3%
13:0010.8%7.1%
14:002.5%7%
15:0011.2%6.6%
16:002.6%6.9%
17:009.5%6.7%
18:002.6%7.3%
19:006.1%7.1%
20:000.9%6.4%
21:000%3.6%
22:000%1.1%
23:000%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Halterner Zeitung on each local weekday, beside the median of its peers.
WeekdayHalterner ZeitungMedian of its peers
Monday7.517.2
Tuesday6.4219.3
Wednesday6.520.1
Thursday6.2521.3
Friday6.3319.5
Saturday5.6712.6
Sunday5.3312

What it posted

Show the figures as a table
Share of each format among posts by Halterner Zeitung, and the median across its peers.
FormatHalterner ZeitungIts peers, median
Photo0%11%
Video or reel2%2%
Album0%0%
Link98%88%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Halterner Zeitung, 18:00 to midnight: 10%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Halterner Zeitung posted 83% of a weekday's posts. The median of its peers: 68%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Halterner Zeitung's peers are 29 news publishers in Germany with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 29 peers, A to Z.

The peers

Its 29 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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