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The posting benchmark

Aachener Zeitung on Facebook, beside its peers

How Aachener Zeitung's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 48 peers: news publishers in Germany with 30k to 300k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Germany

Aachener Zeitung: 18.5 a day

Median in Germany: 25.1 a day

That is 6.6 fewer a day than the median in Germany.

Place the dots by

Posts a day32nd/49Photos and video39th/49Evening posts25th/49Weekend day37th/45
Engagement per post29th/49Engagement a day37th/49Per 1,000 followers26th/49Comments per post43rd/49Comments a day42nd/49

Aachener Zeitung, Germany

32ndof 49

Rank among its peers, highest first, posts a day

Aachener Zeitung posted 18.5 times a day to Facebook, 22% less than the median of 48 news publishers in Germany with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: a weekend day

7 more posts a weekend would reach its peers' median. What it would take

See all nine measures

Aachener Zeitung's 48 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Aachener Zeitung beside 48 peers

Aachener Zeitung and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day18.532nd of 4923.8
Photos and video6%39th of 4919%
Evening posts27%25th of 4927%
Weekend day62%37th of 4577%
Engagement per post1129th of 4914
Engagement a day62237th of 491,815
Engagement per 1,000 followers0.1326th of 490.14
Comments per post5.543rd of 4916
Comments a day10142nd of 49452

What it would take

What would reaching the median of its peers take?

Aachener Zeitung's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

7more posts a weekend

4 on Saturday and 3 on Sunday, to bring each to the median of its peers

On a weekend day, Aachener Zeitung posts 62% of a weekday's posts. The median of its peers: 77%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • Aachener Zeitung
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
Aachener ZeitungA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday17.30
Tuesday20.10
Wednesday21.30
Thursday24.20
Friday21.10
Saturday12.615.94
Sunday13.115.93

The other measures, in posts

  • Posts a day

    18.5 now; the median of its peers 23.8

    5.3 more a day, 38 a week

  • Photos and video

    6% of its posts; the median of its peers 19%

    19 more of its 130 posts a week as photos or video: 7 now, 26 at the median
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Aachener Zeitung's Facebook posts drew 101 comments a day, 78% less than the median of 48 news publishers in Germany with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Aachener Zeitung's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Aachener Zeitung posted, beside its peers

Its own posts beside its 48 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Aachener Zeitung
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Aachener Zeitung, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayAachener ZeitungMedian of its peers
Monday 29 June1720
Tuesday 30 June1822.5
Wednesday 1 July2722
Thursday 2 July2321
Friday 3 July2623.5
Saturday 4 July1318
Sunday 5 July716.5
Monday 6 July2120.5
Tuesday 7 July2421
Wednesday 8 July2422
Thursday 9 July3024
Friday 10 July2522.5
Saturday 11 July1118
Sunday 12 July1217
Monday 13 July1423.5
Tuesday 14 July2822
Wednesday 15 July2022
Thursday 16 July2720
Friday 17 July1921
Saturday 18 July1115
Sunday 19 July915.5
Monday 20 July1621
Tuesday 21 July2119.5
Wednesday 22 July1921.5
Thursday 23 July2721.5
Friday 24 July2621.5
Saturday 25 July1714.5
Sunday 26 July1015
Monday 27 July1923.5
Tuesday 28 July1726.5
Wednesday 29 July2725
Thursday 30 July2526
Friday 31 July1928
Saturday 1 August1619.5
Sunday 2 August2019
Monday 3 August2223
Tuesday 4 August2622.5
Wednesday 5 August2425
Thursday 6 August2524
Friday 7 August2326
Saturday 8 August1718
Sunday 9 August1217.5
Monday 10 August1924
Tuesday 11 August2225
Wednesday 12 August2527
Thursday 13 August3026.5
Friday 14 August2926.5
Saturday 15 August1517
Sunday 16 August2517
Monday 17 August2024.5
Tuesday 18 August1723.5
Wednesday 19 August2425.5
Thursday 20 August2226
Friday 21 August2324.5
Saturday 22 August1420
Sunday 23 August1121.5
Monday 24 August1523.5
Tuesday 25 August1423
Wednesday 26 August1425
Thursday 27 August1925
Friday 28 August2225.5
Saturday 29 August1017
Sunday 30 August1320
Monday 31 August1225.5
Tuesday 1 September1726
Wednesday 2 September1524.5
Thursday 3 September2325.5
Friday 4 September1626
Saturday 5 September1016.5
Sunday 6 September716.5
Monday 7 September1725.5
Tuesday 8 September2124.5
Wednesday 9 September2125
Thursday 10 September2026
Friday 11 September1426
Saturday 12 September819.5
Sunday 13 September1123.5
Monday 14 September1626.5
Tuesday 15 September1627.5
Wednesday 16 September1528
Thursday 17 September1925.5
Friday 18 September1128
Saturday 19 September1023.5
Sunday 20 September1923

Share of posts by local hour

Show the figures as a table
Share of posts by Aachener Zeitung in each local hour, beside the median of its peers.
Local hourAachener ZeitungMedian of its peers
00:000.1%0.4%
01:000%0.1%
02:000%0.1%
03:000.1%0.1%
04:000.1%0.2%
05:000%0.7%
06:005.8%3.7%
07:004.5%4.9%
08:005.1%6.1%
09:007.9%6%
10:005%6%
11:007.3%6.4%
12:007.8%6.2%
13:004.7%6.5%
14:005.8%6.7%
15:002.9%6.7%
16:009.1%6.7%
17:007.1%6.6%
18:006.3%6.7%
19:009.6%6.3%
20:006.2%6%
21:003.9%4.3%
22:000.6%2%
23:000.1%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Aachener Zeitung on each local weekday, beside the median of its peers.
WeekdayAachener ZeitungMedian of its peers
Monday17.325.1
Tuesday20.123.9
Wednesday21.324
Thursday24.225.3
Friday21.125.8
Saturday12.619.9
Sunday13.119.4

What it posted

Show the figures as a table
Share of each format among posts by Aachener Zeitung, and the median across its peers.
FormatAachener ZeitungIts peers, median
Photo5%12%
Video or reel1%3%
Album0%0%
Link94%85%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Aachener Zeitung, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Aachener Zeitung posted 62% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Aachener Zeitung's peers are 48 news publishers in Germany with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 48 peers, A to Z.

The peers

Its 48 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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