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The posting benchmark

Schwäbische Post on Facebook, beside its peers

How Schwäbische Post's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 31 peers: news publishers in Germany with 10k to 100k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Germany

Schwäbische Post: 21.5 a day

Median in Germany: 25.1 a day

That is 3.6 fewer a day than the median in Germany.

Place the dots by

Posts a day9th/32Photos and video10th/32Evening posts9th/32Weekend day21st/32
Engagement per post24th/32Engagement a day23rd/32Per 1,000 followers23rd/32Comments per post32nd/32Comments a day32nd/32

Schwäbische Post, Germany

9thof 32

Rank among its peers, highest first, posts a day

Schwäbische Post posted 21.5 times a day to Facebook, 42% more than the median of 31 news publishers in Germany with 10k to 100k followers, 29 June to 20 September 2026.

See all nine measures

Schwäbische Post's 31 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Schwäbische Post beside 31 peers

Schwäbische Post and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day21.59th of 3215.1
Photos and video33%10th of 3210%
Evening posts30%9th of 3223%
Weekend day67%21st of 3278%
Engagement per post424th of 328
Engagement a day22723rd of 32536
Engagement per 1,000 followers0.1123rd of 320.26
Comments per post032nd of 329.5
Comments a day0.132nd of 32101

What it would take

At or above the median of its peers on posts a day

Schwäbische Post posts at or above the median of its peers: 21.5 a day, against their 15.1.

In posts, measure by measure

  • Weekend day

    A weekend day: 67% of a weekday's posts; the median of its peers 78%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Schwäbische Post's Facebook posts drew 0.1 comments a day, 99% less than the median of 31 news publishers in Germany with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Schwäbische Post's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Schwäbische Post posted, beside its peers

Its own posts beside its 31 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Schwäbische Post
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Schwäbische Post, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DaySchwäbische PostMedian of its peers
Monday 29 June1915
Tuesday 30 June1616
Wednesday 1 July2019
Thursday 2 July2219
Friday 3 July2415
Saturday 4 July1913
Sunday 5 July2010
Monday 6 July1914
Tuesday 7 July1814
Wednesday 8 July2217
Thursday 9 July2114
Friday 10 July2513
Saturday 11 July1811
Sunday 12 July1912
Monday 13 July2613
Tuesday 14 July2515
Wednesday 15 July2116
Thursday 16 July2216
Friday 17 July1419
Saturday 18 July1610
Sunday 19 July1210
Monday 20 July1813
Tuesday 21 July2115
Wednesday 22 July2615
Thursday 23 July2713
Friday 24 July3014
Saturday 25 July1510
Sunday 26 July2010
Monday 27 July2812
Tuesday 28 July2911
Wednesday 29 July2513
Thursday 30 July2415
Friday 31 July2913
Saturday 1 August1710
Sunday 2 August1610
Monday 3 August2913
Tuesday 4 August3412
Wednesday 5 August3114
Thursday 6 August2515
Friday 7 August2714
Saturday 8 August1510
Sunday 9 August1511
Monday 10 August2913
Tuesday 11 August2019
Wednesday 12 August1917
Thursday 13 August2214
Friday 14 August2513
Saturday 15 August179
Sunday 16 August1610
Monday 17 August2316
Tuesday 18 August2716
Wednesday 19 August3116
Thursday 20 August3215
Friday 21 August2716
Saturday 22 August1514
Sunday 23 August2212
Monday 24 August2512
Tuesday 25 August2416
Wednesday 26 August2614
Thursday 27 August2017
Friday 28 August2017
Saturday 29 August1710
Sunday 30 August178
Monday 31 August2513
Tuesday 1 September2317
Wednesday 2 September2115
Thursday 3 September1816
Friday 4 September2016
Saturday 5 September1610
Sunday 6 September1210
Monday 7 September1915
Tuesday 8 September1816
Wednesday 9 September2517
Thursday 10 September2614
Friday 11 September2514
Saturday 12 September1510
Sunday 13 September1011
Monday 14 September2513
Tuesday 15 September2716
Wednesday 16 September1815
Thursday 17 September2116
Friday 18 September2414
Saturday 19 September1212
Sunday 20 September1213

Share of posts by local hour

Show the figures as a table
Share of posts by Schwäbische Post in each local hour, beside the median of its peers.
Local hourSchwäbische PostMedian of its peers
00:001.8%0%
01:000.8%0%
02:000.3%0%
03:000.4%0%
04:000.6%0%
05:003.5%0.1%
06:003.6%2.9%
07:004.2%5.3%
08:005.2%6.9%
09:005.4%6.5%
10:005.3%6%
11:005.7%7.2%
12:005.6%6.5%
13:005.3%7.3%
14:004.8%7.1%
15:005.7%7%
16:005.8%7%
17:006.3%6.9%
18:007%7.3%
19:007.4%6.6%
20:006%6.2%
21:004.5%2.5%
22:002.8%0.6%
23:002%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by Schwäbische Post on each local weekday, beside the median of its peers.
WeekdaySchwäbische PostMedian of its peers
Monday23.415.2
Tuesday23.815.9
Wednesday23.616.6
Thursday23.816.8
Friday24.215.7
Saturday15.912
Sunday15.811.8

What it posted

Show the figures as a table
Share of each format among posts by Schwäbische Post, and the median across its peers.
FormatSchwäbische PostIts peers, median
Photo32%3%
Video or reel0%2%
Album0%0%
Link68%95%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Schwäbische Post, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, Schwäbische Post posted 67% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Schwäbische Post's peers are 31 news publishers in Germany with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 31 peers, A to Z.

The peers

Its 31 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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