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The posting benchmark

OTZ (Ostthüringer Zeitung) on Facebook, beside its peers

How OTZ (Ostthüringer Zeitung)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 30 peers: news publishers in Germany with 10k to 100k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Germany

OTZ (Ostthüringer Zeitung): 18.1 a day

Median in Germany: 25.1 a day

That is 7 fewer a day than the median in Germany.

Place the dots by

Posts a day13th/31Photos and video5th/31Evening posts1st/31Weekend day26th/31
Engagement per post10th/31Engagement a day5th/31Per 1,000 followers13th/31Comments per post2nd/31Comments a day5th/31

OTZ (Ostthüringer Zeitung), Germany

13thof 31

Rank among its peers, highest first, posts a day

OTZ (Ostthüringer Zeitung) posted 18.1 times a day to Facebook. The median of its 30 peers: 15.

Its first gap: a weekend day

8 more posts a weekend would reach its peers' median. What it would take

Peers: 30 news publishers in Germany with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

OTZ (Ostthüringer Zeitung)'s 30 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

OTZ (Ostthüringer Zeitung) beside 30 peers

OTZ (Ostthüringer Zeitung) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day18.113th of 3115
Photos and video60%5th of 318%
Evening posts38%1st of 3123%
Weekend day61%26th of 3178%
Engagement per post1310th of 317
Engagement a day1,4615th of 31402
Engagement per 1,000 followers0.3113th of 310.19
Comments per post222nd of 317.5
Comments a day3915th of 3182

What it would take

What would reaching the median of its peers take?

OTZ (Ostthüringer Zeitung)'s posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

8more posts a weekend

3 on Saturday and 5 on Sunday, to bring each to the median of its peers

On a weekend day, OTZ (Ostthüringer Zeitung) posts 61% of a weekday's posts. The median of its peers: 78%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • OTZ (Ostthüringer Zeitung)
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
OTZ (Ostthüringer Zeitung)A weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday18.40
Tuesday19.30
Wednesday21.40
Thursday21.30
Friday21.40
Saturday13.315.93
Sunday11.815.95

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

OTZ (Ostthüringer Zeitung)'s Facebook posts drew 391 comments a day, 4.8 times the median of 30 news publishers in Germany with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside OTZ (Ostthüringer Zeitung)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How OTZ (Ostthüringer Zeitung) posted, beside its peers

Its own posts beside its 30 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • OTZ (Ostthüringer Zeitung)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by OTZ (Ostthüringer Zeitung), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayOTZ (Ostthüringer Zeitung)Median of its peers
Monday 29 June2414.5
Tuesday 30 June2115.5
Wednesday 1 July2513.5
Thursday 2 July3115.5
Friday 3 July2415.5
Saturday 4 July2011
Sunday 5 July109.5
Monday 6 July1414
Tuesday 7 July1513.5
Wednesday 8 July2214.5
Thursday 9 July2413.5
Friday 10 July1813.5
Saturday 11 July1310
Sunday 12 July1910.5
Monday 13 July1913
Tuesday 14 July1715
Wednesday 15 July1813
Thursday 16 July2114.5
Friday 17 July2213
Saturday 18 July710.5
Sunday 19 July810
Monday 20 July1413.5
Tuesday 21 July1717.5
Wednesday 22 July2316
Thursday 23 July2212
Friday 24 July2213.5
Saturday 25 July149.5
Sunday 26 July810
Monday 27 July1414.5
Tuesday 28 July1811
Wednesday 29 July1313
Thursday 30 July1814.5
Friday 31 July1712.5
Saturday 1 August1710
Sunday 2 August129.5
Monday 3 August1712.5
Tuesday 4 August1811.5
Wednesday 5 August1713
Thursday 6 August1913.5
Friday 7 August2512.5
Saturday 8 August810.5
Sunday 9 August1111
Monday 10 August1813
Tuesday 11 August2517.5
Wednesday 12 August2317
Thursday 13 August1415
Friday 14 August1215.5
Saturday 15 August810
Sunday 16 August911.5
Monday 17 August2815.5
Tuesday 18 August1614
Wednesday 19 August2316
Thursday 20 August1814
Friday 21 August1916
Saturday 22 August1313.5
Sunday 23 August1311.5
Monday 24 August2112
Tuesday 25 August1915
Wednesday 26 August2514.5
Thursday 27 August2016
Friday 28 August2616.5
Saturday 29 August149.5
Sunday 30 August108.5
Monday 31 August1312.5
Tuesday 1 September1716
Wednesday 2 September1813.5
Thursday 3 September2514.5
Friday 4 September2615
Saturday 5 September1110
Sunday 6 September1010
Monday 7 September2115
Tuesday 8 September2616
Wednesday 9 September1816
Thursday 10 September2116.5
Friday 11 September2413.5
Saturday 12 September109.5
Sunday 13 September1011
Monday 14 September1713.5
Tuesday 15 September2215.5
Wednesday 16 September3215
Thursday 17 September2316
Friday 18 September2814
Saturday 19 September1811
Sunday 20 September2211.5

Share of posts by local hour

Show the figures as a table
Share of posts by OTZ (Ostthüringer Zeitung) in each local hour, beside the median of its peers.
Local hourOTZ (Ostthüringer Zeitung)Median of its peers
00:000.4%0%
01:000.1%0%
02:000.1%0%
03:000.1%0%
04:000.5%0%
05:000.5%0.1%
06:002.6%3.5%
07:003.2%5.4%
08:003.8%7.1%
09:004.2%6.4%
10:005.5%6%
11:004.5%7.4%
12:004.4%6.6%
13:006.8%7.1%
14:006.9%7%
15:005.5%7%
16:005.6%7%
17:006.8%6.8%
18:007.8%7.1%
19:008.8%6.4%
20:007.9%6.2%
21:007%2.3%
22:004.6%0.5%
23:002.4%0.1%

Posts a day by weekday

Show the figures as a table
Posts a day by OTZ (Ostthüringer Zeitung) on each local weekday, beside the median of its peers.
WeekdayOTZ (Ostthüringer Zeitung)Median of its peers
Monday18.416
Tuesday19.315.4
Wednesday21.416.4
Thursday21.315.7
Friday21.415.6
Saturday13.311.5
Sunday11.811.7

What it posted

Show the figures as a table
Share of each format among posts by OTZ (Ostthüringer Zeitung), and the median across its peers.
FormatOTZ (Ostthüringer Zeitung)Its peers, median
Photo55%3%
Video or reel4%1%
Album0%0%
Link41%96%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • OTZ (Ostthüringer Zeitung), 18:00 to midnight: 38%
  • Median of its peers, 18:00 to midnight: 23%
  • On a weekend day, OTZ (Ostthüringer Zeitung) posted 61% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

OTZ (Ostthüringer Zeitung)'s peers are 30 news publishers in Germany with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 30 peers, A to Z.

The peers

Its 30 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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