Skip to content

The posting benchmark

Kieler Nachrichten on Facebook, beside its peers

How Kieler Nachrichten's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 44 peers: news publishers in Germany with 30k to 300k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Germany

Kieler Nachrichten: 25.7 a day

Median in Germany: 25.1 a day

That is 0.7 more a day than the median in Germany.

Place the dots by

Posts a day20th/45Photos and video33rd/45Evening posts41st/45Weekend day10th/41
Engagement per post16th/45Engagement a day21st/45Per 1,000 followers20th/45Comments per post20th/45Comments a day22nd/45

Kieler Nachrichten, Germany

20thof 45

Rank among its peers, highest first, posts a day

Kieler Nachrichten posted 25.7 times a day to Facebook. The median of its 44 peers: 21.3.

Its first gap: evening posts

19 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 44 news publishers in Germany with 30k to 300k followers, 12 weeks to 20 September 2026.

See all nine measures

Kieler Nachrichten's 44 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Kieler Nachrichten beside 44 peers

Kieler Nachrichten and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day25.720th of 4521.3
Photos and video6%33rd of 4529%
Evening posts17%41st of 4527%
Weekend day86%10th of 4175%
Engagement per post1516th of 4513
Engagement a day2,01921st of 451,598
Engagement per 1,000 followers0.1620th of 450.13
Comments per post1720th of 4515
Comments a day43722nd of 45377

What it would take

What would reaching the median of its peers take?

Kieler Nachrichten's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

19more posts a week

between 18:00 and midnight, of its 180 a week: 31 now, 50 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Kieler Nachrichten
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Kieler Nachrichten, 18:00 to midnight: 17%
  • Median of its peers, 18:00 to midnight: 27%
Show as a table
Posts in each local hour, beside the median of its peers
HourKieler NachrichtenMedian of its peers
00:002.7%0.1%
01:000.6%0.1%
02:000.3%0.1%
03:000.2%0.0%
04:001.5%0.1%
05:002.0%0.6%
06:004.8%3.7%
07:006.9%4.9%
08:007.0%6.0%
09:005.3%6.1%
10:005.6%6.1%
11:006.6%6.4%
12:005.8%6.3%
13:007.4%6.4%
14:006.5%6.6%
15:006.9%6.5%
16:006.8%6.7%
17:005.7%6.4%
18:006.7%6.7%
19:006.1%6.2%
20:002.9%6.1%
21:001.1%4.8%
22:000.4%2.4%
23:000.2%0.7%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Photos and video

    6% of its posts; the median of its peers 29%

    41 more of its 180 posts a week as photos or video: 11 now, 52 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Kieler Nachrichten's posts drew 437 comments a day, 1.2 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Kieler Nachrichten's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Kieler Nachrichten posted, beside its peers

Its own posts beside its 44 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Kieler Nachrichten
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Kieler Nachrichten, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayKieler NachrichtenMedian of its peers
Monday 29 June2418.5
Tuesday 30 June2820.5
Wednesday 1 July3521
Thursday 2 July2121.5
Friday 3 July2124
Saturday 4 July2517.5
Sunday 5 July2115.5
Monday 6 July2218.5
Tuesday 7 July2518
Wednesday 8 July2221.5
Thursday 9 July2024
Friday 10 July2421
Saturday 11 July2117
Sunday 12 July2316.5
Monday 13 July2618.5
Tuesday 14 July3022
Wednesday 15 July2720.5
Thursday 16 July2620
Friday 17 July2020.5
Saturday 18 July2213.5
Sunday 19 July2113
Monday 20 July2619
Tuesday 21 July2519
Wednesday 22 July2719.5
Thursday 23 July2421
Friday 24 July2720.5
Saturday 25 July2313.5
Sunday 26 July2812.5
Monday 27 July2421
Tuesday 28 July2923
Wednesday 29 July3225
Thursday 30 July3424
Friday 31 July4223
Saturday 1 August2818
Sunday 2 August2616
Monday 3 August2622
Tuesday 4 August3220.5
Wednesday 5 August2624
Thursday 6 August2823
Friday 7 August3324.5
Saturday 8 August2816.5
Sunday 9 August2615
Monday 10 August3120
Tuesday 11 August2624
Wednesday 12 August2926
Thursday 13 August3125.5
Friday 14 August3625
Saturday 15 August2516.5
Sunday 16 August1716.5
Monday 17 August3223.5
Tuesday 18 August2922.5
Wednesday 19 August2724.5
Thursday 20 August2825.5
Friday 21 August3323.5
Saturday 22 August2220
Sunday 23 August2720.5
Monday 24 August2023.5
Tuesday 25 August2122
Wednesday 26 August2225.5
Thursday 27 August3024.5
Friday 28 August3524
Saturday 29 August1615.5
Sunday 30 August2218.5
Monday 31 August2624.5
Tuesday 1 September2323.5
Wednesday 2 September2424
Thursday 3 September2724.5
Friday 4 September2726
Saturday 5 September2114.5
Sunday 6 September2415
Monday 7 September2222.5
Tuesday 8 September2121.5
Wednesday 9 September1924
Thursday 10 September2125
Friday 11 September2325.5
Saturday 12 September2218
Sunday 13 September2224
Monday 14 September2625.5
Tuesday 15 September2424.5
Wednesday 16 September3028
Thursday 17 September2723.5
Friday 18 September2726.5
Saturday 19 September2423.5
Sunday 20 September1923

Share of posts by local hour

Show the figures as a table
Share of posts by Kieler Nachrichten in each local hour, beside the median of its peers.
Local hourKieler NachrichtenMedian of its peers
00:002.7%0.1%
01:000.6%0.1%
02:000.3%0.1%
03:000.2%0%
04:001.5%0.1%
05:002%0.6%
06:004.8%3.7%
07:006.9%4.9%
08:007%6%
09:005.3%6.1%
10:005.6%6.1%
11:006.6%6.4%
12:005.8%6.3%
13:007.4%6.4%
14:006.5%6.6%
15:006.9%6.5%
16:006.8%6.7%
17:005.7%6.4%
18:006.7%6.7%
19:006.1%6.2%
20:002.9%6.1%
21:001.1%4.8%
22:000.4%2.4%
23:000.2%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by Kieler Nachrichten on each local weekday, beside the median of its peers.
WeekdayKieler NachrichtenMedian of its peers
Monday24.822.3
Tuesday26.222.5
Wednesday26.823.3
Thursday26.524.4
Friday29.323.2
Saturday2316.6
Sunday23.116.6

What it posted

Show the figures as a table
Share of each format among posts by Kieler Nachrichten, and the median across its peers.
FormatKieler NachrichtenIts peers, median
Photo1%26%
Video or reel3%2%
Album2%0%
Link94%72.1%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Kieler Nachrichten, 18:00 to midnight: 17%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Kieler Nachrichten posted 86% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Kieler Nachrichten's peers are 44 news publishers in Germany with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 44 peers, A to Z.

The peers

Its 44 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us