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The posting benchmark

Landeszeitung für die Lüneburger Heide (LZ) on Facebook, beside its peers

How Landeszeitung für die Lüneburger Heide (LZ)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 47 peers: news publishers in Germany with 20k to 200k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Germany

Landeszeitung für die Lüneburger Heide (LZ): 15.1 a day

Median in Germany: 25.1 a day

That is 10 fewer a day than the median in Germany.

Place the dots by

Posts a day34th/48Photos and video42nd/48Evening posts33rd/48Weekend day8th/45
Engagement per post17th/48Engagement a day34th/48Per 1,000 followers6th/48Comments per post31st/48Comments a day31st/48

Landeszeitung für die Lüneburger Heide (LZ), Germany

34thof 48

Rank among its peers, highest first, posts a day

Landeszeitung für die Lüneburger Heide (LZ) posted 15.1 times a day to Facebook, 28% less than the median of 47 news publishers in Germany with 20k to 200k followers, 29 June to 20 September 2026.

Its first gap: photos and video

16 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Landeszeitung für die Lüneburger Heide (LZ)'s 47 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Landeszeitung für die Lüneburger Heide (LZ) beside 47 peers

Landeszeitung für die Lüneburger Heide (LZ) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day15.134th of 4821.1
Photos and video2%42nd of 4817%
Evening posts22%33rd of 4826%
Weekend day87%8th of 4575%
Engagement per post1517th of 4812
Engagement a day53634th of 481,227
Engagement per 1,000 followers0.336th of 480.15
Comments per post9.631st of 4812
Comments a day14431st of 48298

What it would take

What would reaching the median of its peers take?

Landeszeitung für die Lüneburger Heide (LZ)'s posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

16more posts a week

as photos or video, of its 106 a week: 2 now, 18 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 106 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    15.1 now; the median of its peers 21.1

    6 more a day, 42 a week

  • Evening posts

    18:00 to midnight: 22% of its posts; the median of its peers 26%

    5 more of its 106 posts a week between 18:00 and midnight: 23 now, 28 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Landeszeitung für die Lüneburger Heide (LZ)'s posts drew 144 comments a day. The median of its peers: 298.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Landeszeitung für die Lüneburger Heide (LZ)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Landeszeitung für die Lüneburger Heide (LZ) posted, beside its peers

Its own posts beside its 47 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Landeszeitung für die Lüneburger Heide (LZ)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Landeszeitung für die Lüneburger Heide (LZ), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLandeszeitung für die Lüneburger Heide (LZ)Median of its peers
Monday 29 June1819
Tuesday 30 June1620
Wednesday 1 July1221
Thursday 2 July1621
Friday 3 July1321
Saturday 4 July1416
Sunday 5 July1313
Monday 6 July1418
Tuesday 7 July1318
Wednesday 8 July1521
Thursday 9 July1422
Friday 10 July1221
Saturday 11 July1115
Sunday 12 July1516
Monday 13 July1719
Tuesday 14 July1622
Wednesday 15 July1321
Thursday 16 July1620
Friday 17 July2020
Saturday 18 July1413
Sunday 19 July1813
Monday 20 July1319
Tuesday 21 July1820
Wednesday 22 July1520
Thursday 23 July821
Friday 24 July1521
Saturday 25 July1013
Sunday 26 July812
Monday 27 July1320
Tuesday 28 July1119
Wednesday 29 July1525
Thursday 30 July1524
Friday 31 July1122
Saturday 1 August1017
Sunday 2 August1016
Monday 3 August1422
Tuesday 4 August920
Wednesday 5 August924
Thursday 6 August1522
Friday 7 August1424
Saturday 8 August1316
Sunday 9 August1115
Monday 10 August1320
Tuesday 11 August1123
Wednesday 12 August1725
Thursday 13 August1325
Friday 14 August1525
Saturday 15 August1015
Sunday 16 August1216
Monday 17 August1622
Tuesday 18 August1222
Wednesday 19 August1624
Thursday 20 August1224
Friday 21 August1822
Saturday 22 August1518
Sunday 23 August1617
Monday 24 August1220
Tuesday 25 August1721
Wednesday 26 August1524
Thursday 27 August1524
Friday 28 August1324
Saturday 29 August916
Sunday 30 August717
Monday 31 August2424
Tuesday 1 September2023
Wednesday 2 September3022
Thursday 3 September1623
Friday 4 September2225
Saturday 5 September1914
Sunday 6 September1715
Monday 7 September1822
Tuesday 8 September2021
Wednesday 9 September1823
Thursday 10 September1924
Friday 11 September2124
Saturday 12 September1218
Sunday 13 September3816
Monday 14 September2924
Tuesday 15 September1623
Wednesday 16 September1825
Thursday 17 September1523
Friday 18 September1425
Saturday 19 September1319
Sunday 20 September1819

Share of posts by local hour

Show the figures as a table
Share of posts by Landeszeitung für die Lüneburger Heide (LZ) in each local hour, beside the median of its peers.
Local hourLandeszeitung für die Lüneburger Heide (LZ)Median of its peers
00:000.1%0.1%
01:000.3%0.1%
02:000.1%0%
03:000%0.1%
04:005.1%0.1%
05:000.6%0.5%
06:001.5%3.7%
07:004.6%5.2%
08:005%6.4%
09:006%6.1%
10:004.9%5.9%
11:007.5%6.5%
12:006.4%6.4%
13:006.5%6.5%
14:006.5%6.8%
15:006.9%6.9%
16:007.9%6.9%
17:008%6.7%
18:006.2%7%
19:005.8%6.9%
20:007.2%5.9%
21:001.3%3.6%
22:001%1.3%
23:000.6%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Landeszeitung für die Lüneburger Heide (LZ) on each local weekday, beside the median of its peers.
WeekdayLandeszeitung für die Lüneburger Heide (LZ)Median of its peers
Monday17.221.2
Tuesday14.921.9
Wednesday16.123.3
Thursday14.523.8
Friday15.723.1
Saturday12.516.1
Sunday14.816.1

What it posted

Show the figures as a table
Share of each format among posts by Landeszeitung für die Lüneburger Heide (LZ), and the median across its peers.
FormatLandeszeitung für die Lüneburger Heide (LZ)Its peers, median
Photo1%6%
Video or reel2%3%
Album0%0%
Link98%91%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Landeszeitung für die Lüneburger Heide (LZ), 18:00 to midnight: 22%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Landeszeitung für die Lüneburger Heide (LZ) posted 87% of a weekday's posts. The median of its peers: 75%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Landeszeitung für die Lüneburger Heide (LZ)'s peers are 47 news publishers in Germany with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 47 peers, A to Z.

The peers

Its 47 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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