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The posting benchmark

Hertener Allgemeine on Facebook, beside its peers

How Hertener Allgemeine's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 30 peers: news publishers in Germany with 10k to 100k followers.

Country
Germany
Sub-region
Germany, Austria and Switzerland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Germany

Hertener Allgemeine: 6.9 a day

Median in Germany: 25.1 a day

That is 18.2 fewer a day than the median in Germany.

Place the dots by

Posts a day26th/31Photos and video28th/31Evening posts28th/31Weekend day4th/31
Engagement per post21st/31Engagement a day27th/31Per 1,000 followers4th/31Comments per post18th/31Comments a day21st/31

Hertener Allgemeine, Germany

26thof 31

Rank among its peers, highest first, posts a day

Hertener Allgemeine posted 6.9 times a day to Facebook, 60% less than the median of 30 news publishers in Germany with 10k to 100k followers, 29 June to 20 September 2026.

Its first gap: posts a day

10.3 more posts a day would reach its peers' median. What it would take

See all nine measures

Hertener Allgemeine's 30 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Hertener Allgemeine beside 30 peers

Hertener Allgemeine and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.926th of 3117.1
Photos and video0%28th of 3116%
Evening posts10%28th of 3126%
Weekend day97%4th of 3169%
Engagement per post521st of 317.5
Engagement a day10827th of 31549
Engagement per 1,000 followers0.424th of 310.18
Comments per post7.318th of 318.6
Comments a day5021st of 31102

What it would take

What would reaching the median of its peers take?

10.3more posts a day

72 a week, to reach the median of its peers: 17.1 a day, against 6.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    0% of its posts; the median of its peers 16%

    8 more of its 48 posts a week as photos or video: 0 now, 8 at the median

  • Evening posts

    18:00 to midnight: 10% of its posts; the median of its peers 26%

    8 more of its 48 posts a week between 18:00 and midnight: 5 now, 13 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Hertener Allgemeine's Facebook posts drew 50 comments a day, 51% less than the median of 30 news publishers in Germany with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Hertener Allgemeine's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Hertener Allgemeine posted, beside its peers

Its own posts beside its 30 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Hertener Allgemeine
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Hertener Allgemeine, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHertener AllgemeineMedian of its peers
Monday 29 June716.5
Tuesday 30 June716.5
Wednesday 1 July719.5
Thursday 2 July719
Friday 3 July717
Saturday 4 July714.5
Sunday 5 July710.5
Monday 6 July716
Tuesday 7 July715
Wednesday 8 July718.5
Thursday 9 July720.5
Friday 10 July715.5
Saturday 11 July711.5
Sunday 12 July713
Monday 13 July715.5
Tuesday 14 July716.5
Wednesday 15 July717
Thursday 16 July718
Friday 17 July719.5
Saturday 18 July711
Sunday 19 July710
Monday 20 July715
Tuesday 21 July717.5
Wednesday 22 July718.5
Thursday 23 July718
Friday 24 July616.5
Saturday 25 July410.5
Sunday 26 July710
Monday 27 July715
Tuesday 28 July714.5
Wednesday 29 July713
Thursday 30 July718
Friday 31 July717
Saturday 1 August711.5
Sunday 2 August611
Monday 3 August714.5
Tuesday 4 August715.5
Wednesday 5 August717
Thursday 6 August718
Friday 7 August616
Saturday 8 August712.5
Sunday 9 August711.5
Monday 10 August714.5
Tuesday 11 August720
Wednesday 12 August718.5
Thursday 13 August716.5
Friday 14 August715.5
Saturday 15 August710
Sunday 16 August711.5
Monday 17 August719
Tuesday 18 August716.5
Wednesday 19 August718
Thursday 20 August720
Friday 21 August718
Saturday 22 August715
Sunday 23 August714.5
Monday 24 August714
Tuesday 25 August717.5
Wednesday 26 August717
Thursday 27 August719.5
Friday 28 August718.5
Saturday 29 August611
Sunday 30 August69.5
Monday 31 August714
Tuesday 1 September717.5
Wednesday 2 September619
Thursday 3 September719.5
Friday 4 September720
Saturday 5 September711
Sunday 6 September710
Monday 7 September717.5
Tuesday 8 September717.5
Wednesday 9 September718.5
Thursday 10 September719.5
Friday 11 September722
Saturday 12 September710
Sunday 13 September711
Monday 14 September715
Tuesday 15 September717
Wednesday 16 September718
Thursday 17 September719.5
Friday 18 September720.5
Saturday 19 September713
Sunday 20 September714

Share of posts by local hour

Show the figures as a table
Share of posts by Hertener Allgemeine in each local hour, beside the median of its peers.
Local hourHertener AllgemeineMedian of its peers
00:000%0.1%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0.1%
05:000%0.3%
06:000%3.5%
07:000%5.1%
08:0014.3%6.8%
09:0014.2%6.1%
10:0011.2%5.9%
11:0014.2%6.5%
12:0010%6.3%
13:008.1%7.1%
14:0012.6%7%
15:001.9%6.9%
16:002.6%7%
17:001.2%6.8%
18:005.4%7.4%
19:003.6%6.8%
20:000.7%6.4%
21:000%2.6%
22:000%0.9%
23:000%0.3%

Posts a day by weekday

Show the figures as a table
Posts a day by Hertener Allgemeine on each local weekday, beside the median of its peers.
WeekdayHertener AllgemeineMedian of its peers
Monday717
Tuesday718.8
Wednesday6.9220
Thursday720.7
Friday6.8319.4
Saturday6.6712.6
Sunday6.8312

What it posted

Show the figures as a table
Share of each format among posts by Hertener Allgemeine, and the median across its peers.
FormatHertener AllgemeineIts peers, median
Photo0%8%
Video or reel0%2%
Album0%0%
Link99%90%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Hertener Allgemeine, 18:00 to midnight: 10%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Hertener Allgemeine posted 97% of a weekday's posts. The median of its peers: 69%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Hertener Allgemeine's peers are 30 news publishers in Germany with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 30 peers, A to Z.

The peers

Its 30 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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