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The posting benchmark

India Today on Facebook, beside its peers

How India Today's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 16 peers: broadcasters in India with 5m to 50m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
Over 10m

Within India

India Today: 350 a day

Median in India: 93.1 a day

That is 257 more a day than the median in India.

Place the dots by

Posts a day1st/17Photos and video7th/17Evening posts3rd/17Weekend day15th/16
Engagement per post15th/17Engagement a day16th/17Per 1,000 followers16th/17Comments per post17th/17Comments a day16th/17

India Today, India

1stof 17

Rank among its peers, highest first, posts a day

India Today posted 350 times a day to Facebook, 77% more than the median of 16 broadcasters in India with 5m to 50m followers, 29 June to 20 September 2026.

Its first gap: a weekend day

151 more posts a weekend would reach its peers' median. What it would take

See all nine measures

India Today's 16 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

India Today beside 16 peers

India Today and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3501st of 17198
Photos and video87%7th of 1783%
Evening posts33%3rd of 1729%
Weekend day65%15th of 1685%
Engagement per post1215th of 17107
Engagement a day48,78816th of 17218,275
Engagement per 1,000 followers0.0008916th of 170.013
Comments per post1217th of 1777
Comments a day4,13316th of 1718,102

What it would take

What would reaching the median of its peers take?

India Today's posts a day are at or above the median of its peers, so this starts with a weekend day, where it sits furthest below them.

151more posts a weekend

55 on Saturday and 96 on Sunday, to bring each to the median of its peers

On a weekend day, India Today posts 65% of a weekday's posts. The median of its peers: 85%.

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers

  • India Today
  • The rest of the way to the median
  • A weekend day at its peers' median share of its own weekdays
  • Auto-pilot's starting hours
Show as a table
Posts on each day of the week, local time, and the posts that would bring Saturday and Sunday to the median of its peers
India TodayA weekend day at its peers' median share of its own weekdaysThe rest of the way to the median
Monday3640
Tuesday3830
Wednesday3990
Thursday4170
Friday3800
Saturday274328.455
Sunday233328.496

The other measures, in posts

  • At or above the median of its peers on posts a day, photos and video and evening posts.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

India Today's Facebook posts drew 4,133 comments a day, at least 77% less than the median of 16 broadcasters in India with 5m to 50m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside India Today's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How India Today posted, beside its peers

Its own posts beside its 16 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • India Today
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by India Today, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayIndia TodayMedian of its peers
Monday 29 June379226
Tuesday 30 June408215
Wednesday 1 July399208
Thursday 2 July470206
Friday 3 July441193
Saturday 4 July320179
Sunday 5 July212167
Monday 6 July362223
Tuesday 7 July400219
Wednesday 8 July452197
Thursday 9 July505215
Friday 10 July409189
Saturday 11 July345186
Sunday 12 July278171
Monday 13 July346208
Tuesday 14 July381210
Wednesday 15 July438190
Thursday 16 July444184
Friday 17 July456192
Saturday 18 July298181
Sunday 19 July283160
Monday 20 July370219
Tuesday 21 July412235
Wednesday 22 July425223
Thursday 23 July415205
Friday 24 July405192
Saturday 25 July352193
Sunday 26 July274166
Monday 27 July368218
Tuesday 28 July425218
Wednesday 29 July343234
Thursday 30 July443196
Friday 31 July371188
Saturday 1 August225199
Sunday 2 August195174
Monday 3 August369223
Tuesday 4 August419205
Wednesday 5 August463201
Thursday 6 August406213
Friday 7 August392192
Saturday 8 August239177
Sunday 9 August244156
Monday 10 August370221
Tuesday 11 August397218
Wednesday 12 August399193
Thursday 13 August416206
Friday 14 August390204
Saturday 15 August303204
Sunday 16 August204169
Monday 17 August391202
Tuesday 18 August350205
Wednesday 19 August342206
Thursday 20 August412198
Friday 21 August361194
Saturday 22 August261169
Sunday 23 August224168
Monday 24 August363220
Tuesday 25 August376219
Wednesday 26 August489197
Thursday 27 August454203
Friday 28 August386195
Saturday 29 August294189
Sunday 30 August210191
Monday 31 August392235
Tuesday 1 September396208
Wednesday 2 September392198
Thursday 3 September339207
Friday 4 September346218
Saturday 5 September234164
Sunday 6 September213103
Monday 7 September367156
Tuesday 8 September328156
Wednesday 9 September352171
Thursday 10 September313179
Friday 11 September297197
Saturday 12 September318190
Sunday 13 September263164
Monday 14 September271181
Tuesday 15 September310201
Wednesday 16 September330199
Thursday 17 September407201
Friday 18 September253198
Saturday 19 September84169
Sunday 20 September216158

Share of posts by local hour

Show the figures as a table
Share of posts by India Today in each local hour, beside the median of its peers.
Local hourIndia TodayMedian of its peers
00:001.1%1%
01:000.3%0.4%
02:000.2%0.2%
03:000.2%0.2%
04:000.2%0.1%
05:000.2%0.1%
06:000.8%1.3%
07:006%4.4%
08:005.7%4.8%
09:003%5.1%
10:006.4%5.8%
11:007%6.5%
12:005.9%6.6%
13:006.5%6.8%
14:006.8%6.5%
15:004.8%6.5%
16:006.3%6.7%
17:006%6.8%
18:005.4%6.1%
19:005.3%5.8%
20:005.7%5.3%
21:005.2%4.8%
22:005.3%4.2%
23:005.7%4%

Posts a day by weekday

Show the figures as a table
Posts a day by India Today on each local weekday, beside the median of its peers.
WeekdayIndia TodayMedian of its peers
Monday364213
Tuesday383212
Wednesday399215
Thursday417207
Friday380197
Saturday274183
Sunday233164

What it posted

Show the figures as a table
Share of each format among posts by India Today, and the median across its peers.
FormatIndia TodayIts peers, median
Photo20%29%
Video or reel58%61%
Album9%3%
Link13%6%
Text only0%2%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • India Today, 18:00 to midnight: 33%
  • Median of its peers, 18:00 to midnight: 29%
  • On a weekend day, India Today posted 65% of a weekday's posts. The median of its peers: 85%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

India Today's peers are 16 broadcasters in India with 5m to 50m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 16 peers, A to Z.

The peers

Its 16 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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