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The posting benchmark

NDTV on Facebook, beside its peers

How NDTV's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 24 peers: broadcasters in India with 3m to 30m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
Over 10m

Within India

NDTV: 174 a day

Median in India: 93.1 a day

That is 80.9 more a day than the median in India.

Place the dots by

Posts a day14th/25Photos and video19th/25Evening posts18th/25Weekend day15th/24
Engagement per post24th/25Engagement a day15th/25Per 1,000 followers23rd/25Comments per post17th/25Comments a day14th/25

NDTV, India

14thof 25

Rank among its peers, highest first, posts a day

NDTV posted 174 times a day to Facebook. The median of its 24 peers: 189.

Its first gap: posts a day

15 more posts a day would reach its peers' median. What it would take

Peers: 24 broadcasters in India with 3m to 30m followers, 12 weeks to 20 September 2026.

See all nine measures

NDTV's 24 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

NDTV beside 24 peers

NDTV and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day17414th of 25189
Photos and video68%19th of 2582%
Evening posts28%18th of 2530%
Weekend day85%15th of 2487%
Engagement per post1124th of 2585
Engagement a day76,74815th of 2595,516
Engagement per 1,000 followers0.001123rd of 250.014
Comments per post3117th of 2550
Comments a day5,31214th of 256,432

What it would take

What would reaching the median of its peers take?

15more posts a day

105 a week, to reach the median of its peers: 189 a day, against 174 now

Arithmetic on the figures above. It isn't a forecast.

The other measures, in posts

  • Photos and video

    68% of its posts; the median of its peers 82%

    180 more of its 1,218 posts a week as photos or video: 823 now, 1,003 at the median

  • Evening posts

    18:00 to midnight: 28.4% of its posts; the median of its peers 30.1%

    21 more of its 1,218 posts a week between 18:00 and midnight: 346 now, 367 at the median

  • Weekend day

    A weekend day: 85% of a weekday's posts; the median of its peers 87%

    9 more posts a weekend, all on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

NDTV's posts drew 5,312 comments a day. The median of its peers: 6,432.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside NDTV's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How NDTV posted, beside its peers

Its own posts beside its 24 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • NDTV
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by NDTV, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayNDTVMedian of its peers
Monday 29 June191168
Tuesday 30 June161177
Wednesday 1 July191181
Thursday 2 July152164
Friday 3 July124172
Saturday 4 July122145
Sunday 5 July158111
Monday 6 July169182
Tuesday 7 July208197
Wednesday 8 July189196
Thursday 9 July219172
Friday 10 July176171
Saturday 11 July170155
Sunday 12 July143124
Monday 13 July189183
Tuesday 14 July187196
Wednesday 15 July189187
Thursday 16 July175187
Friday 17 July163187
Saturday 18 July149142
Sunday 19 July159127
Monday 20 July162202
Tuesday 21 July170228
Wednesday 22 July178192
Thursday 23 July188205
Friday 24 July138180
Saturday 25 July147155
Sunday 26 July161141
Monday 27 July192196
Tuesday 28 July183195
Wednesday 29 July167203
Thursday 30 July163192
Friday 31 July150179
Saturday 1 August128159
Sunday 2 August156139
Monday 3 August192206
Tuesday 4 August169203
Wednesday 5 August170198
Thursday 6 August181193
Friday 7 August185185
Saturday 8 August133151
Sunday 9 August111150
Monday 10 August221210
Tuesday 11 August212210
Wednesday 12 August166193
Thursday 13 August152201
Friday 14 August172195
Saturday 15 August191167
Sunday 16 August160135
Monday 17 August201192
Tuesday 18 August187194
Wednesday 19 August195190
Thursday 20 August182188
Friday 21 August170185
Saturday 22 August149145
Sunday 23 August142138
Monday 24 August216202
Tuesday 25 August203201
Wednesday 26 August197192
Thursday 27 August230192
Friday 28 August160163
Saturday 29 August143174
Sunday 30 August144160
Monday 31 August191195
Tuesday 1 September195197
Wednesday 2 September178194
Thursday 3 September203190
Friday 4 September199189
Saturday 5 September194148
Sunday 6 September138110
Monday 7 September159171
Tuesday 8 September175164
Wednesday 9 September185158
Thursday 10 September184169
Friday 11 September173197
Saturday 12 September193167
Sunday 13 September155138
Monday 14 September165174
Tuesday 15 September193198
Wednesday 16 September201185
Thursday 17 September176193
Friday 18 September201176
Saturday 19 September179140
Sunday 20 September162131

Share of posts by local hour

Show the figures as a table
Share of posts by NDTV in each local hour, beside the median of its peers.
Local hourNDTVMedian of its peers
00:003.7%0.8%
01:001.5%0.2%
02:000.6%0.1%
03:000.3%0.1%
04:000.3%0%
05:000.3%0.1%
06:001.9%1.2%
07:004%4.3%
08:004.7%4.9%
09:005.3%5.1%
10:005.8%5.6%
11:006.2%6.3%
12:006.5%6.5%
13:006.1%6.6%
14:006.4%6.5%
15:005.8%6.6%
16:005.8%6.9%
17:006.4%6.9%
18:005.9%6.3%
19:005.1%6.2%
20:004.5%5.4%
21:004%5%
22:004.2%4.3%
23:004.7%4.1%

Posts a day by weekday

Show the figures as a table
Posts a day by NDTV on each local weekday, beside the median of its peers.
WeekdayNDTVMedian of its peers
Monday183207
Tuesday189200
Wednesday185197
Thursday183195
Friday167190
Saturday160165
Sunday149145

What it posted

Show the figures as a table
Share of each format among posts by NDTV, and the median across its peers.
FormatNDTVIts peers, median
Photo7%30%
Video or reel58%56%
Album2%1%
Link32%10%
Text only0%4%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • NDTV, 18:00 to midnight: 28%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, NDTV posted 85% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

NDTV's peers are 24 broadcasters in India with 3m to 30m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 24 peers, A to Z.

The peers

Its 24 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us