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The posting benchmark

BBC News Hindi on Facebook, beside its peers

How BBC News Hindi's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 17 peers: broadcasters in India with 5m to 50m followers.

Country
India
Sub-region
India
Region
Asia
Kind
Broadcaster
Followers
Over 10m

Within India

BBC News Hindi: 58.6 a day

Median in India: 93.1 a day

That is 34.5 fewer a day than the median in India.

Place the dots by

Posts a day18th/18Photos and video13th/18Evening posts13th/18Weekend day2nd/17
Engagement per post1st/18Engagement a day9th/18Per 1,000 followers1st/18Comments per post1st/18Comments a day11th/18

BBC News Hindi, India

18thof 18

Rank among its peers, highest first, posts a day

BBC News Hindi posted 58.6 times a day to Facebook, 73% less than the median of 17 broadcasters in India with 5m to 50m followers, 29 June to 20 September 2026.

Its first gap: posts a day

157 more posts a day would reach its peers' median. What it would take

See all nine measures

BBC News Hindi's 17 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

BBC News Hindi beside 17 peers

BBC News Hindi and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day58.618th of 18216
Photos and video79%13th of 1886%
Evening posts29%13th of 1830%
Weekend day93%2nd of 1780%
Engagement per post6571st of 18106
Engagement a day226,4409th of 18210,110
Engagement per 1,000 followers0.0471st of 180.012
Comments per post2621st of 1873
Comments a day15,35111th of 1818,130

What it would take

What would reaching the median of its peers take?

157more posts a day

1,102 a week, to reach the median of its peers: 216 a day, against 58.6 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    79% of its posts; the median of its peers 86%

    29 more of its 410 posts a week as photos or video: 325 now, 354 at the median

  • Evening posts

    18:00 to midnight: 29% of its posts; the median of its peers 30%

    6 more of its 410 posts a week between 18:00 and midnight: 117 now, 123 at the median
  • At or above the median of its peers on a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

BBC News Hindi's posts drew 15,351 comments a day. The median of its peers: 18,130.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside BBC News Hindi's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How BBC News Hindi posted, beside its peers

Its own posts beside its 17 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • BBC News Hindi
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by BBC News Hindi, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayBBC News HindiMedian of its peers
Monday 29 June47243
Tuesday 30 June62241
Wednesday 1 July52215
Thursday 2 July54210
Friday 3 July49211
Saturday 4 July51203
Sunday 5 July53176
Monday 6 July44227
Tuesday 7 July47241
Wednesday 8 July59224
Thursday 9 July54219
Friday 10 July50200
Saturday 11 July48196
Sunday 12 July51182
Monday 13 July51226
Tuesday 14 July54222
Wednesday 15 July48260
Thursday 16 July54187
Friday 17 July55203
Saturday 18 July66189
Sunday 19 July60163
Monday 20 July83234
Tuesday 21 July68244
Wednesday 22 July69237
Thursday 23 July73223
Friday 24 July63197
Saturday 25 July84209
Sunday 26 July61178
Monday 27 July59231
Tuesday 28 July71220
Wednesday 29 July71245
Thursday 30 July58222
Friday 31 July62205
Saturday 1 August54225
Sunday 2 August51193
Monday 3 August66230
Tuesday 4 August63227
Wednesday 5 August53224
Thursday 6 August58249
Friday 7 August58194
Saturday 8 August55197
Sunday 9 August55180
Monday 10 August65225
Tuesday 11 August63228
Wednesday 12 August55222
Thursday 13 August54231
Friday 14 August56230
Saturday 15 August68243
Sunday 16 August55179
Monday 17 August63228
Tuesday 18 August61229
Wednesday 19 August56215
Thursday 20 August61253
Friday 21 August67217
Saturday 22 August53189
Sunday 23 August56192
Monday 24 August58224
Tuesday 25 August67233
Wednesday 26 August75220
Thursday 27 August67221
Friday 28 August69210
Saturday 29 August52216
Sunday 30 August52194
Monday 31 August68272
Tuesday 1 September62226
Wednesday 2 September54215
Thursday 3 September65242
Friday 4 September55227
Saturday 5 September47175
Sunday 6 September54138
Monday 7 September55171
Tuesday 8 September67159
Wednesday 9 September57185
Thursday 10 September60212
Friday 11 September62199
Saturday 12 September51195
Sunday 13 September55187
Monday 14 September57213
Tuesday 15 September59210
Wednesday 16 September59204
Thursday 17 September61215
Friday 18 September58213
Saturday 19 September50179
Sunday 20 September47168

Share of posts by local hour

Show the figures as a table
Share of posts by BBC News Hindi in each local hour, beside the median of its peers.
Local hourBBC News HindiMedian of its peers
00:000%1.1%
01:000%0.3%
02:000%0.2%
03:000%0.2%
04:000%0.1%
05:000%0.1%
06:000.8%1.4%
07:004.3%4.6%
08:006.1%4.8%
09:003.8%5.1%
10:006.6%5.7%
11:006.7%6.4%
12:007%6.5%
13:007.5%6.8%
14:006.3%6.7%
15:006.7%6.2%
16:007.7%6.7%
17:008%6.6%
18:006.8%5.9%
19:006.3%5.8%
20:005.5%5.4%
21:007%4.9%
22:002.5%4.3%
23:000.4%4.2%

Posts a day by weekday

Show the figures as a table
Posts a day by BBC News Hindi on each local weekday, beside the median of its peers.
WeekdayBBC News HindiMedian of its peers
Monday59.7223
Tuesday62228
Wednesday59225
Thursday59.5227
Friday59.1215
Saturday56.6198
Sunday54.2182

What it posted

Show the figures as a table
Share of each format among posts by BBC News Hindi, and the median across its peers.
FormatBBC News HindiIts peers, median
Photo36.5%28%
Video or reel39%64%
Album4%3%
Link20.6%5%
Text only0%1%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • BBC News Hindi, 18:00 to midnight: 29%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, BBC News Hindi posted 93% of a weekday's posts. The median of its peers: 80%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

BBC News Hindi's peers are 17 broadcasters in India with 5m to 50m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 17 peers, A to Z.

The peers

Its 17 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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