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The posting benchmark

The Herald (Independent Dublin) on Facebook, beside its peers

How The Herald (Independent Dublin)'s Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 189 peers: news publishers and digital-native newsrooms in Europe with 30k to 300k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Ireland

The Herald (Independent Dublin): 6.9 a day

Median in Ireland: 9.5 a day

That is 2.7 fewer a day than the median in Ireland.

Place the dots by

Posts a day151st/190Photos and video87th/190Evening posts186th/190Weekend day181st/184
Engagement per post175th/190Engagement a day155th/190Per 1,000 followers182nd/190Comments per post98th/190Comments a day131st/190

The Herald (Independent Dublin), Ireland

151stof 190

Rank among its peers, highest first, posts a day

The Herald (Independent Dublin) posted 6.9 times a day to Facebook, at least 66% less than the median of 189 news publishers and digital-native newsrooms in Europe with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: posts a day

13.1 more posts a day would reach its peers' median. What it would take

See all nine measures

The Herald (Independent Dublin)'s 189 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Herald (Independent Dublin) beside 189 peers

The Herald (Independent Dublin) and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day6.9151st of 19019.9
Photos and video39%87th of 19034%
Evening posts3%186th of 19027%
Weekend day4%181st of 18478%
Engagement per post3175th of 19018
Engagement a day532155th of 1901,310
Engagement per 1,000 followers0.026182nd of 1900.18
Comments per post1898th of 19018
Comments a day122131st of 190283

What it would take

What would reaching the median of its peers take?

13.1more posts a day

92 a week, to reach the median of its peers: 19.9 a day, against 6.9 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Evening posts

    18:00 to midnight: 2.8% of its posts; the median of its peers 27.3%

    13 more of its 48 posts a week between 18:00 and midnight: 1 now, 14 at the median

  • Weekend day

    A weekend day: 4% of a weekday's posts; the median of its peers 78%

    15 more posts a weekend: 7 on Saturday and 8 on Sunday
  • At or above the median of its peers on photos and video.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Herald (Independent Dublin)'s Facebook posts drew 122 comments a day, at least 57% less than the median of 189 news publishers and digital-native newsrooms in Europe with 30k to 300k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Herald (Independent Dublin)'s.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Herald (Independent Dublin) posted, beside its peers

Its own posts beside its 189 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Herald (Independent Dublin)
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Herald (Independent Dublin), 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe Herald (Independent Dublin)Median of its peers
Monday 29 June1320
Tuesday 30 June1220
Wednesday 1 July1020
Thursday 2 July1120
Friday 3 July1121
Saturday 4 July116
Sunday 5 July014
Monday 6 July1318
Tuesday 7 July1121
Wednesday 8 July1021
Thursday 9 July1221
Friday 10 July1022
Saturday 11 July016
Sunday 12 July015
Monday 13 July1119
Tuesday 14 July1020
Wednesday 15 July1120
Thursday 16 July1120
Friday 17 July1320
Saturday 18 July214
Sunday 19 July013
Monday 20 July1019
Tuesday 21 July919
Wednesday 22 July920
Thursday 23 July1120
Friday 24 July1020
Saturday 25 July114
Sunday 26 July014
Monday 27 July120
Tuesday 28 July321
Wednesday 29 July922
Thursday 30 July922
Friday 31 July721
Saturday 1 August016
Sunday 2 August215
Monday 3 August520
Tuesday 4 August1221
Wednesday 5 August820
Thursday 6 August1222
Friday 7 August1020
Saturday 8 August116
Sunday 9 August115
Monday 10 August919
Tuesday 11 August1121
Wednesday 12 August922
Thursday 13 August821
Friday 14 August1021
Saturday 15 August015
Sunday 16 August015
Monday 17 August619
Tuesday 18 August920
Wednesday 19 August621
Thursday 20 August723
Friday 21 August521
Saturday 22 August016
Sunday 23 August015
Monday 24 August320
Tuesday 25 August421
Wednesday 26 August1122
Thursday 27 August922
Friday 28 August1121
Saturday 29 August016
Sunday 30 August017
Monday 31 August1322
Tuesday 1 September1023
Wednesday 2 September1022
Thursday 3 September1022
Friday 4 September1122
Saturday 5 September015
Sunday 6 September015
Monday 7 September1120
Tuesday 8 September1021
Wednesday 9 September922
Thursday 10 September921
Friday 11 September923
Saturday 12 September117
Sunday 13 September116
Monday 14 September921
Tuesday 15 September1122
Wednesday 16 September1022
Thursday 17 September1121
Friday 18 September1223
Saturday 19 September017
Sunday 20 September016

Share of posts by local hour

Show the figures as a table
Share of posts by The Herald (Independent Dublin) in each local hour, beside the median of its peers.
Local hourThe Herald (Independent Dublin)Median of its peers
00:000%0.2%
01:000%0.1%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000.2%3.3%
07:009.2%5.1%
08:008.7%6.2%
09:007.6%6.4%
10:0010.2%6.4%
11:0010.9%6.7%
12:0010.4%6.5%
13:0010.7%6.4%
14:0010.4%6.4%
15:008.1%6.3%
16:007.8%6.4%
17:003%6.4%
18:001.7%6.5%
19:000.7%6.5%
20:000.2%6.1%
21:000%4.8%
22:000%2.5%
23:000.2%0.7%

Posts a day by weekday

Show the figures as a table
Posts a day by The Herald (Independent Dublin) on each local weekday, beside the median of its peers.
WeekdayThe Herald (Independent Dublin)Median of its peers
Monday8.6720.1
Tuesday9.3321.5
Wednesday9.3321.6
Thursday1021.8
Friday9.9221.4
Saturday0.515.9
Sunday0.33314.8

What it posted

Show the figures as a table
Share of each format among posts by The Herald (Independent Dublin), and the median across its peers.
FormatThe Herald (Independent Dublin)Its peers, median
Photo34%24%
Video or reel5%4%
Album0%0%
Link57%71.9%
Text only5%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Herald (Independent Dublin), 18:00 to midnight: 3%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, The Herald (Independent Dublin) posted 4% of a weekday's posts. The median of its peers: 78%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Herald (Independent Dublin)'s peers are 189 news publishers and digital-native newsrooms in Europe with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 189 peers, A to Z.

The peers

Its 189 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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