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The posting benchmark

Extra.ie on Facebook, beside its peers

How Extra.ie's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in the UK and Ireland with 30k to 300k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Ireland

Extra.ie: 24.8 a day

Median in Ireland: 9.5 a day

That is 15.3 more a day than the median in Ireland.

Place the dots by

Posts a day3rd/11Photos and video11th/11Evening posts4th/11Weekend day4th/11
Engagement per post11th/11Engagement a day8th/11Per 1,000 followers11th/11Comments per post6th/11Comments a day4th/11

Extra.ie, Ireland

3rdof 11

Rank among its peers, highest first, posts a day

Extra.ie posted 24.8 times a day to Facebook, 2.6 times the median of 10 news publishers in the UK and Ireland with 30k to 300k followers, 29 June to 20 September 2026.

Its first gap: photos and video

46 more of its posts a week as photos or video would reach its peers' median. What it would take

See all nine measures

Extra.ie's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Extra.ie beside 10 peers

Extra.ie and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day24.83rd of 119.5
Photos and video1%11th of 1127%
Evening posts27%4th of 1120%
Weekend day71.5%4th of 1169%
Engagement per post111th of 116.5
Engagement a day3898th of 11631
Engagement per 1,000 followers0.01211th of 110.15
Comments per post4.76th of 117.3
Comments a day1174th of 1184

What it would take

What would reaching the median of its peers take?

Extra.ie's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

46more posts a week

as photos or video, of its 174 a week: 2 now, 48 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 174 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • At or above the median of its peers on posts a day, evening posts and a weekend day.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Extra.ie's posts drew 117 comments a day, 1.4 times the median of its peers.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Extra.ie's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Extra.ie posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Extra.ie
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Extra.ie, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayExtra.ieMedian of its peers
Monday 29 June3213
Tuesday 30 June4713
Wednesday 1 July5012.5
Thursday 2 July3513
Friday 3 July2111.5
Saturday 4 July175.5
Sunday 5 July269.5
Monday 6 July2312
Tuesday 7 July4012.5
Wednesday 8 July2413
Thursday 9 July3311
Friday 10 July269
Saturday 11 July227.5
Sunday 12 July248
Monday 13 July2210.5
Tuesday 14 July3211.5
Wednesday 15 July3714.5
Thursday 16 July3911
Friday 17 July2310.5
Saturday 18 July155.5
Sunday 19 July208.5
Monday 20 July2911.5
Tuesday 21 July2617.5
Wednesday 22 July3214.5
Thursday 23 July3111.5
Friday 24 July2212
Saturday 25 July2210.5
Sunday 26 July2511
Monday 27 July299
Tuesday 28 July3313.5
Wednesday 29 July3615.5
Thursday 30 July2813.5
Friday 31 July2510.5
Saturday 1 August1511.5
Sunday 2 August1811.5
Monday 3 August218.5
Tuesday 4 August2114
Wednesday 5 August2012
Thursday 6 August1712.5
Friday 7 August1910
Saturday 8 August207.5
Sunday 9 August288.5
Monday 10 August2611.5
Tuesday 11 August1914
Wednesday 12 August3312
Thursday 13 August2410.5
Friday 14 August2512
Saturday 15 August2010
Sunday 16 August199.5
Monday 17 August2010.5
Tuesday 18 August3211.5
Wednesday 19 August2710
Thursday 20 August318
Friday 21 August2111
Saturday 22 August166
Sunday 23 August1611.5
Monday 24 August2112
Tuesday 25 August3211
Wednesday 26 August2511.5
Thursday 27 August3111.5
Friday 28 August2310
Saturday 29 August128.5
Sunday 30 August2411.5
Monday 31 August2112.5
Tuesday 1 September2711.5
Wednesday 2 September289.5
Thursday 3 September3610.5
Friday 4 September1713
Saturday 5 September137
Sunday 6 September2210.5
Monday 7 September2410.5
Tuesday 8 September279
Wednesday 9 September3011
Thursday 10 September258.5
Friday 11 September199
Saturday 12 September186.5
Sunday 13 September208.5
Monday 14 September2111
Tuesday 15 September2113.5
Wednesday 16 September2610.5
Thursday 17 September2213.5
Friday 18 September1512.5
Saturday 19 September126.5
Sunday 20 September207

Share of posts by local hour

Show the figures as a table
Share of posts by Extra.ie in each local hour, beside the median of its peers.
Local hourExtra.ieMedian of its peers
00:000%0.2%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:002.1%0.4%
07:005.9%3.4%
08:007.2%7.4%
09:007.6%5.9%
10:006.7%8.3%
11:007.2%6.9%
12:007.2%9.9%
13:005.3%6.8%
14:005.7%6.3%
15:005.6%7.6%
16:006.2%7.3%
17:006.8%7.5%
18:006.9%6.3%
19:006.7%6.8%
20:004.7%4.5%
21:003.3%2.7%
22:003.2%1.4%
23:001.7%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Extra.ie on each local weekday, beside the median of its peers.
WeekdayExtra.ieMedian of its peers
Monday24.19.86
Tuesday29.813.3
Wednesday30.711.7
Thursday29.39.88
Friday21.49.84
Saturday16.87.08
Sunday21.810

What it posted

Show the figures as a table
Share of each format among posts by Extra.ie, and the median across its peers.
FormatExtra.ieIts peers, median
Photo1%24%
Video or reel0%2%
Album0%0%
Link99%73%
Text only0%1%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Extra.ie, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 20%
  • On a weekend day, Extra.ie posted 71.5% of a weekday's posts. The median of its peers: 69%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Extra.ie's peers are 10 news publishers in the UK and Ireland with 30k to 300k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us