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The posting benchmark

Western People on Facebook, beside its peers

How Western People's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 200 peers: news publishers and digital-native newsrooms in Europe with 20k to 200k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Ireland

Western People: 16.2 a day

Median in Ireland: 9.5 a day

That is 6.7 more a day than the median in Ireland.

Place the dots by

Posts a day101st/201Photos and video114th/201Evening posts166th/201Weekend day49th/196
Engagement per post156th/201Engagement a day63rd/201Per 1,000 followers135th/201Comments per post170th/201Comments a day153rd/201

Western People, Ireland

101stof 201

Rank among its peers, highest first, posts a day

Western People posted 16.2 times a day to Facebook. The median of its 200 peers: 16.

Its first gap: evening posts

10 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 200 news publishers and digital-native newsrooms in Europe with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

Western People's 200 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Western People beside 200 peers

Western People and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day16.2101st of 20116
Photos and video24%114th of 20135%
Evening posts19%166th of 20127%
Weekend day89%49th of 19677%
Engagement per post7156th of 20116
Engagement a day1,78063rd of 201942
Engagement per 1,000 followers0.15135th of 2010.23
Comments per post4.6170th of 20115
Comments a day75153rd of 201176

What it would take

What would reaching the median of its peers take?

Western People's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

10more posts a week

between 18:00 and midnight, of its 113 a week: 21 now, 31 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • Western People
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • Western People, 18:00 to midnight: 19.0%
  • Median of its peers, 18:00 to midnight: 26.9%
Show as a table
Posts in each local hour, beside the median of its peers
HourWestern PeopleMedian of its peers
00:000.1%0.2%
01:000.1%0.0%
02:000.0%0.0%
03:000.0%0.0%
04:000.0%0.0%
05:000.0%0.1%
06:000.0%3.1%
07:000.9%5.4%
08:004.2%6.2%
09:008.2%6.3%
10:009.1%6.3%
11:009.0%6.5%
12:009.5%6.7%
13:009.1%6.3%
14:008.4%6.4%
15:008.4%6.4%
16:007.3%6.4%
17:006.6%6.6%
18:004.5%6.8%
19:005.6%6.8%
20:004.0%6.1%
21:002.8%4.6%
22:001.3%2.2%
23:000.9%0.6%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Photos and video

    24% of its posts; the median of its peers 35%

    13 more of its 113 posts a week as photos or video: 27 now, 40 at the median
  • At or above the median of its peers on posts a day and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Western People's Facebook posts drew 75 comments a day, at least 58% less than the median of 200 news publishers and digital-native newsrooms in Europe with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Western People's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Western People posted, beside its peers

Its own posts beside its 200 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Western People
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Western People, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayWestern PeopleMedian of its peers
Monday 29 June1315
Tuesday 30 June1216
Wednesday 1 July1717
Thursday 2 July1816.5
Friday 3 July1216.5
Saturday 4 July1512.5
Sunday 5 July1412
Monday 6 July1514.5
Tuesday 7 July1415
Wednesday 8 July1615
Thursday 9 July1715
Friday 10 July1616
Saturday 11 July1412
Sunday 12 July812
Monday 13 July1314
Tuesday 14 July1015
Wednesday 15 July1916
Thursday 16 July1816
Friday 17 July1015.5
Saturday 18 July1611
Sunday 19 July1210
Monday 20 July714
Tuesday 21 July2415
Wednesday 22 July1915
Thursday 23 July2515
Friday 24 July4915
Saturday 25 July5210.5
Sunday 26 July4311
Monday 27 July2414.5
Tuesday 28 July1815.5
Wednesday 29 July4915
Thursday 30 July4016.5
Friday 31 July1817
Saturday 1 August1213
Sunday 2 August1412
Monday 3 August3414
Tuesday 4 August1915
Wednesday 5 August1215.5
Thursday 6 August1516
Friday 7 August1415
Saturday 8 August1612
Sunday 9 August711.5
Monday 10 August1615
Tuesday 11 August2318
Wednesday 12 August1419
Thursday 13 August2017
Friday 14 August1217
Saturday 15 August1113
Sunday 16 August712
Monday 17 August615.5
Tuesday 18 August1016.5
Wednesday 19 August717.5
Thursday 20 August1017.5
Friday 21 August2416.5
Saturday 22 August1013
Sunday 23 August1112
Monday 24 August1215
Tuesday 25 August1117
Wednesday 26 August1917
Thursday 27 August1118
Friday 28 August717.5
Saturday 29 August913
Sunday 30 August1212
Monday 31 August715.5
Tuesday 1 September1217
Wednesday 2 September1418
Thursday 3 September1518
Friday 4 September1718
Saturday 5 September1212
Sunday 6 September1013
Monday 7 September1215.5
Tuesday 8 September1617
Wednesday 9 September1718
Thursday 10 September1318
Friday 11 September918
Saturday 12 September1513.5
Sunday 13 September1013
Monday 14 September1316
Tuesday 15 September1716.5
Wednesday 16 September1815.5
Thursday 17 September2017
Friday 18 September1616.5
Saturday 19 September1913
Sunday 20 September813

Share of posts by local hour

Show the figures as a table
Share of posts by Western People in each local hour, beside the median of its peers.
Local hourWestern PeopleMedian of its peers
00:000.1%0.2%
01:000.1%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0.1%
06:000%3.1%
07:000.9%5.4%
08:004.2%6.2%
09:008.2%6.3%
10:009.1%6.3%
11:009%6.5%
12:009.5%6.7%
13:009.1%6.3%
14:008.4%6.4%
15:008.4%6.4%
16:007.3%6.4%
17:006.6%6.6%
18:004.5%6.8%
19:005.6%6.8%
20:004%6.1%
21:002.8%4.6%
22:001.3%2.2%
23:000.9%0.6%

Posts a day by weekday

Show the figures as a table
Posts a day by Western People on each local weekday, beside the median of its peers.
WeekdayWestern PeopleMedian of its peers
Monday14.415.9
Tuesday15.517
Wednesday18.318
Thursday18.618.3
Friday1718.3
Saturday16.813.1
Sunday12.912.4

What it posted

Show the figures as a table
Share of each format among posts by Western People, and the median across its peers.
FormatWestern PeopleIts peers, median
Photo13%28%
Video or reel10%3%
Album1%0%
Link75%69%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Western People, 18:00 to midnight: 19%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, Western People posted 89% of a weekday's posts. The median of its peers: 77%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Western People's peers are 200 news publishers and digital-native newsrooms in Europe with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 200 peers, A to Z.

The peers

Its 200 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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