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The posting benchmark

Waterford News & Star on Facebook, beside its peers

How Waterford News & Star's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 156 peers: news publishers and digital-native newsrooms in Europe with 10k to 100k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Ireland

Waterford News & Star: 9.1 a day

Median in Ireland: 9.5 a day

That is 0.5 fewer a day than the median in Ireland.

Place the dots by

Posts a day77th/157Photos and video131st/157Evening posts11th/157Weekend day115th/155
Engagement per post123rd/157Engagement a day130th/157Per 1,000 followers131st/157Comments per post116th/157Comments a day124th/157

Waterford News & Star, Ireland

77thof 157

Rank among its peers, highest first, posts a day

Waterford News & Star posted 9.1 times a day to Facebook. The median of its 156 peers: 9.

Its first gap: photos and video

14 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 156 news publishers and digital-native newsrooms in Europe with 10k to 100k followers, 12 weeks to 20 September 2026.

See all nine measures

Waterford News & Star's 156 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

Waterford News & Star beside 156 peers

Waterford News & Star and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day9.177th of 1579
Photos and video6%131st of 15727%
Evening posts36%11th of 15726%
Weekend day64%115th of 15576%
Engagement per post4123rd of 15712
Engagement a day193130th of 157602
Engagement per 1,000 followers0.096131st of 1570.32
Comments per post4.5116th of 15710
Comments a day41124th of 15790

What it would take

What would reaching the median of its peers take?

Waterford News & Star's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

14more posts a week

as photos or video, of its 63 a week: 3 now, 17 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Its 63 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Weekend day

    A weekend day: 64% of a weekday's posts; the median of its peers 76%

    3 more posts a weekend, all on Saturday
  • At or above the median of its peers on posts a day and evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

Waterford News & Star's Facebook posts drew 41 comments a day, at least 54% less than the median of 156 news publishers and digital-native newsrooms in Europe with 10k to 100k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside Waterford News & Star's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How Waterford News & Star posted, beside its peers

Its own posts beside its 156 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • Waterford News & Star
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by Waterford News & Star, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayWaterford News & StarMedian of its peers
Monday 29 June910
Tuesday 30 June1410
Wednesday 1 July1210
Thursday 2 July1310.5
Friday 3 July1411
Saturday 4 July28
Sunday 5 July08
Monday 6 July610
Tuesday 7 July810
Wednesday 8 July910
Thursday 9 July910
Friday 10 July710
Saturday 11 July37
Sunday 12 July88
Monday 13 July210
Tuesday 14 July1310
Wednesday 15 July410
Thursday 16 July210
Friday 17 July210
Saturday 18 July18
Sunday 19 July07
Monday 20 July149
Tuesday 21 July169
Wednesday 22 July129.5
Thursday 23 July129
Friday 24 July139
Saturday 25 July57
Sunday 26 July107
Monday 27 July99
Tuesday 28 July1310
Wednesday 29 July159
Thursday 30 July1310
Friday 31 July119
Saturday 1 August148
Sunday 2 August247
Monday 3 August99
Tuesday 4 August1610
Wednesday 5 August1410
Thursday 6 August1310
Friday 7 August109.5
Saturday 8 August107
Sunday 9 August87.5
Monday 10 August1010
Tuesday 11 August1410
Wednesday 12 August1511
Thursday 13 August1111
Friday 14 August1210
Saturday 15 August118.5
Sunday 16 August128
Monday 17 August1310
Tuesday 18 August2011
Wednesday 19 August1610
Thursday 20 August611
Friday 21 August1211
Saturday 22 August07
Sunday 23 August128
Monday 24 August1210.5
Tuesday 25 August1910
Wednesday 26 August810
Thursday 27 August1210
Friday 28 August1311.5
Saturday 29 August88
Sunday 30 August47
Monday 31 August1310
Tuesday 1 September1510
Wednesday 2 September810
Thursday 3 September810
Friday 4 September910.5
Saturday 5 September48
Sunday 6 September138
Monday 7 September1011
Tuesday 8 September79.5
Wednesday 9 September110
Thursday 10 September110.5
Friday 11 September610
Saturday 12 September58
Sunday 13 September18
Monday 14 September110.5
Tuesday 15 September1011
Wednesday 16 September710
Thursday 17 September211
Friday 18 September011
Saturday 19 September08
Sunday 20 September28

Share of posts by local hour

Show the figures as a table
Share of posts by Waterford News & Star in each local hour, beside the median of its peers.
Local hourWaterford News & StarMedian of its peers
00:000.4%0.1%
01:000%0%
02:000%0%
03:000%0%
04:000%0%
05:000%0%
06:000%3.4%
07:000.7%5.3%
08:002.9%6.6%
09:003.9%6.3%
10:005.9%6.2%
11:004.9%6.7%
12:009%6.8%
13:007.9%6.4%
14:006.4%6.5%
15:006.6%6.4%
16:007.3%6.5%
17:008.1%6.6%
18:007.2%7.1%
19:007.1%7.3%
20:007.1%6.1%
21:005.8%3.8%
22:006.3%1.5%
23:002.5%0.4%

Posts a day by weekday

Show the figures as a table
Posts a day by Waterford News & Star on each local weekday, beside the median of its peers.
WeekdayWaterford News & StarMedian of its peers
Monday9.179.93
Tuesday13.89.63
Wednesday10.110.2
Thursday8.510.3
Friday9.0810.1
Saturday5.177.75
Sunday7.757.88

What it posted

Show the figures as a table
Share of each format among posts by Waterford News & Star, and the median across its peers.
FormatWaterford News & StarIts peers, median
Photo2%19%
Video or reel3%3%
Album0%0%
Link94%78%
Text only1%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • Waterford News & Star, 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 26%
  • On a weekend day, Waterford News & Star posted 64% of a weekday's posts. The median of its peers: 76%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

Waterford News & Star's peers are 156 news publishers and digital-native newsrooms in Europe with 10k to 100k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 156 peers, A to Z.

The peers

Its 156 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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