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The posting benchmark

The Echo on Facebook, beside its peers

How The Echo's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 10 peers: news publishers in the UK and Ireland with 50k to 500k followers.

Country
Ireland
Sub-region
UK and Ireland
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Ireland

The Echo: 22.1 a day

Median in Ireland: 9.5 a day

That is 12.6 more a day than the median in Ireland.

Place the dots by

Posts a day8th/11Photos and video10th/11Evening posts1st/11Weekend day1st/11
Engagement per post8th/11Engagement a day8th/11Per 1,000 followers7th/11Comments per post10th/11Comments a day9th/11

The Echo, Ireland

8thof 11

Rank among its peers, highest first, posts a day

The Echo posted 22.1 times a day to Facebook. The median of its 10 peers: 38.3.

Its first gap: photos and video

75 more of its posts a week as photos or video would reach its peers' median. What it would take

Peers: 10 news publishers in the UK and Ireland with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

The Echo's 10 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

The Echo beside 10 peers

The Echo and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day22.18th of 1138.3
Photos and video12%10th of 1160%
Evening posts36%1st of 1125%
Weekend day104%1st of 1171%
Engagement per post68th of 1122
Engagement a day6088th of 113,206
Engagement per 1,000 followers0.0467th of 110.11
Comments per post4.410th of 1117
Comments a day979th of 11622

What it would take

What would reaching the median of its peers take?

The Echo's posts a day are at or above the median of its peers, so this starts with photos and video, where it sits furthest below them.

75more posts a week

as photos or video, of its 155 a week: 18 now, 93 at the median of its peers

Arithmetic on the figures above. It isn't a forecast.

Its 155 posts a week: photos and video now, and at the median of its peers

  • Photos and video now
  • The rest of the way to the median
  • Its other posts

The other measures, in posts

  • Posts a day

    22.1 now; the median of its peers 38.3

    16.2 more a day, 114 a week
  • At or above the median of its peers on evening posts and a weekend day.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

The Echo's Facebook posts drew 97 comments a day, 84% less than the median of 10 news publishers in the UK and Ireland with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside The Echo's.

Type its name, then choose it.

Or one of its peers in its own country

Day by day

How The Echo posted, beside its peers

Its own posts beside its 10 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • The Echo
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by The Echo, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayThe EchoMedian of its peers
Monday 29 June1637
Tuesday 30 June2039.5
Wednesday 1 July2041
Thursday 2 July1938
Friday 3 July1535
Saturday 4 July2934
Sunday 5 July2728.5
Monday 6 July1440.5
Tuesday 7 July1739.5
Wednesday 8 July2338
Thursday 9 July2338
Friday 10 July2638
Saturday 11 July2524.5
Sunday 12 July2125.5
Monday 13 July1639
Tuesday 14 July2037
Wednesday 15 July2338.5
Thursday 16 July1539.5
Friday 17 July1735
Saturday 18 July2130
Sunday 19 July2327.5
Monday 20 July2440
Tuesday 21 July2536
Wednesday 22 July2535
Thursday 23 July2538.5
Friday 24 July1538.5
Saturday 25 July2528
Sunday 26 July1629.5
Monday 27 July1237.5
Tuesday 28 July2536.5
Wednesday 29 July1636.5
Thursday 30 July2236
Friday 31 July2338.5
Saturday 1 August2926
Sunday 2 August2221.5
Monday 3 August936
Tuesday 4 August2941
Wednesday 5 August3035.5
Thursday 6 August2538
Friday 7 August2437
Saturday 8 August1728.5
Sunday 9 August1928.5
Monday 10 August1329
Tuesday 11 August2437.5
Wednesday 12 August2540.5
Thursday 13 August2537
Friday 14 August2138
Saturday 15 August1526
Sunday 16 August1230
Monday 17 August1835
Tuesday 18 August2639
Wednesday 19 August2540.5
Thursday 20 August1438.5
Friday 21 August1738.5
Saturday 22 August2727.5
Sunday 23 August2024.5
Monday 24 August2132
Tuesday 25 August2042
Wednesday 26 August2640
Thursday 27 August2442
Friday 28 August1635.5
Saturday 29 August2430
Sunday 30 August2027
Monday 31 August1936
Tuesday 1 September2541.5
Wednesday 2 September2738
Thursday 3 September2343
Friday 4 September3237
Saturday 5 September3126.5
Sunday 6 September1828.5
Monday 7 September2938
Tuesday 8 September2842.5
Wednesday 9 September2440
Thursday 10 September1640
Friday 11 September2840.5
Saturday 12 September2728.5
Sunday 13 September2430
Monday 14 September2235.5
Tuesday 15 September3436
Wednesday 16 September2241.5
Thursday 17 September2739
Friday 18 September2737
Saturday 19 September2730.5
Sunday 20 September2425

Share of posts by local hour

Show the figures as a table
Share of posts by The Echo in each local hour, beside the median of its peers.
Local hourThe EchoMedian of its peers
00:000.4%0.2%
01:000.3%0%
02:000.4%0%
03:000.3%0%
04:000.2%0%
05:000%0%
06:000.4%2.6%
07:003.8%5.6%
08:002.1%6.1%
09:003.7%5.6%
10:006.7%6.8%
11:007.9%7.2%
12:005%7.1%
13:006.6%6.5%
14:0011.4%6%
15:004%6.8%
16:004.1%6.9%
17:007.2%7%
18:006.4%6.3%
19:004.6%6.2%
20:008.3%5%
21:004.3%3.7%
22:004.5%3.3%
23:007.4%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by The Echo on each local weekday, beside the median of its peers.
WeekdayThe EchoMedian of its peers
Monday17.739.4
Tuesday24.340.1
Wednesday23.841.5
Thursday21.740.9
Friday21.739.7
Saturday24.829
Sunday20.627.9

What it posted

Show the figures as a table
Share of each format among posts by The Echo, and the median across its peers.
FormatThe EchoIts peers, median
Photo7%44%
Video or reel2%4%
Album3%1%
Link88%52%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • The Echo, 18:00 to midnight: 36%
  • Median of its peers, 18:00 to midnight: 25%
  • On a weekend day, The Echo posted 104% of a weekday's posts. The median of its peers: 71%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

The Echo's peers are 10 news publishers in the UK and Ireland with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 10 peers, A to Z.

The peers

Its 10 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us