The posting benchmark

News brands in Italy on Facebook

Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds seven news brands in Italy. Here they are side by side, each beside the median in Italy, then the median news brand's day, hours and formats.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Find your newsroom

[data-peer-finder] [data-js-control]{display:none}Finding a news brand by name needs JavaScript. Every news brand is on one list, A to Z.

Your news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

At a glance

Median posts a day: 40.7
Median engagement a day: 39,098
Median engagement per post: 167
Total engagement, 12 weeks to 20 September 2026: 23.8 million

Engagement is reactions, comments and shares. Each median is across the news brands in Italy; the total adds up all of their posts.

Brand by brand

Every news brand in Italy, side by side

Each dot is one news brand in Italy, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.

Our count

Posts a day on each news brand's Facebook Page.

Median in Italy: 40.7 a day
Middle half in Italy: 32.7 to 74.1

Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.

7 news brands in Italy, placed by posts a day, with the median and middle half across them. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Posts each day, news brand by news brand

Each faint line is one news brand. Point at a dot above, or pick one here, to pick out its line.

Pick out a news brand

Median in Italy
Middle half in Italy
Each news brand

Show the figures as a table

Median posts each day across news brands in Italy, with the middle half of them shaded, 29 June 2026 to 20 September 2026.
Day	Median in Italy	Middle half in Italy
Monday 29 June	48	28.5 to 72.5
Tuesday 30 June	47	33 to 75
Wednesday 1 July	43	39 to 72
Thursday 2 July	44	37 to 76.5
Friday 3 July	47	38 to 78.5
Saturday 4 July	37	32 to 69.5
Sunday 5 July	35	29 to 62
Monday 6 July	49	36 to 79
Tuesday 7 July	46	40.5 to 80
Wednesday 8 July	40	35.5 to 77.5
Thursday 9 July	44	37.5 to 77
Friday 10 July	42	35.5 to 71.5
Saturday 11 July	34	27.5 to 66.5
Sunday 12 July	40	31.5 to 71
Monday 13 July	43	33.5 to 79
Tuesday 14 July	49	37 to 78
Wednesday 15 July	49	39.5 to 85
Thursday 16 July	48	37.5 to 85.5
Friday 17 July	49	33 to 79.5
Saturday 18 July	36	30.5 to 71.5
Sunday 19 July	43	28 to 68.5
Monday 20 July	50	34.5 to 81
Tuesday 21 July	48	35.5 to 76.5
Wednesday 22 July	41	33.5 to 70
Thursday 23 July	43	34 to 75.5
Friday 24 July	39	33.5 to 77.5
Saturday 25 July	36	30 to 71.5
Sunday 26 July	27	23 to 69
Monday 27 July	46	30.5 to 74
Tuesday 28 July	41	34 to 81.5
Wednesday 29 July	50	38.5 to 79.5
Thursday 30 July	48	31 to 78.5
Friday 31 July	45	28 to 81
Saturday 1 August	29	27 to 60
Sunday 2 August	32	27 to 60.5
Monday 3 August	47	28 to 67.5
Tuesday 4 August	41	35 to 76
Wednesday 5 August	44	33.5 to 75
Thursday 6 August	48	29 to 71.5
Friday 7 August	41	35.5 to 73
Saturday 8 August	32	25.5 to 61.5
Sunday 9 August	29	19 to 62.5
Monday 10 August	48	31.5 to 72
Tuesday 11 August	42	31 to 74
Wednesday 12 August	44	38 to 77.5
Thursday 13 August	42	31 to 74.5
Friday 14 August	36	32 to 75.5
Saturday 15 August	31	25 to 67.5
Sunday 16 August	40	19 to 65
Monday 17 August	48	28 to 74
Tuesday 18 August	47	31 to 73.5
Wednesday 19 August	51	30.5 to 70
Thursday 20 August	42	34 to 72.5
Friday 21 August	50	31 to 72.5
Saturday 22 August	35	30.5 to 63.5
Sunday 23 August	40	20.5 to 68.5
Monday 24 August	47	27.5 to 71.5
Tuesday 25 August	48	33 to 74
Wednesday 26 August	38	33 to 74
Thursday 27 August	41	34.5 to 68.5
Friday 28 August	42	32.5 to 73
Saturday 29 August	34	27.5 to 60.5
Sunday 30 August	29	26 to 64.5
Monday 31 August	53	33.5 to 76
Tuesday 1 September	48	35 to 71
Wednesday 2 September	52	31.5 to 76.5
Thursday 3 September	50	32.5 to 68.5
Friday 4 September	43	31 to 66.5
Saturday 5 September	36	33 to 61
Sunday 6 September	32	25.5 to 61.5
Monday 7 September	50	32.5 to 68.5
Tuesday 8 September	48	33 to 74
Wednesday 9 September	49	36.5 to 69.5
Thursday 10 September	49	34 to 73
Friday 11 September	47	31.5 to 71
Saturday 12 September	45	26 to 59.5
Sunday 13 September	32	29.5 to 58.5
Monday 14 September	52	36.5 to 78
Tuesday 15 September	44	36 to 77.5
Wednesday 16 September	45	35.5 to 79
Thursday 17 September	50	34.5 to 79
Friday 18 September	46	32 to 80.5
Saturday 19 September	43	33.5 to 65.5
Sunday 20 September	33	29.5 to 64

The median news brand

The median news brand in Italy

Medians across the seven news brands we compared in Italy, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.

Share of posts by local hour

Show the figures as a table

Median share of posts in each local hour across news brands in Italy.
Local hour	Median share
00:00	2.9%
01:00	1%
02:00	0.2%
03:00	0.3%
04:00	0.1%
05:00	1.7%
06:00	3.1%
07:00	4.1%
08:00	5.1%
09:00	5.3%
10:00	5.6%
11:00	6.1%
12:00	6.1%
13:00	5.9%
14:00	5.3%
15:00	5.9%
16:00	5.6%
17:00	6.3%
18:00	6.6%
19:00	6.3%
20:00	5%
21:00	4.9%
22:00	3.4%
23:00	3.2%

Posts a day by weekday

Show the figures as a table

Median posts a day on each local weekday across news brands in Italy.
Weekday	Median posts a day
Monday	45.9
Tuesday	46.3
Wednesday	45.4
Thursday	45.3
Friday	44.7
Saturday	32.6
Sunday	32.7

What they posted

Show the figures as a table

Median share of each format among posts by news brands in Italy.
Format	Median in Italy
Photo	0%
Video or reel	17%
Album	0%
Link	83%
Text only	0%
Other	0%

The news brands

Every news brand in Italy

Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.

Columns

News brands in Italy, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.


Corriere della Sera	1m to 10m	92	72,553	185	18,870	20%	28%	97%
HuffPost Italia	1m to 10m	35	4,932	40	2,094	3%	31%	79%
ItaliaOggi	Under 100k	20.5	53	1	8.2	5%	30%	70%
La Gazzetta dello Sport	1m to 10m	30.4	49,227	811	8,352	86%	42%	104%
la Repubblica	1m to 10m	91.2	115,860	388	30,261	35%	29%	85%
La Stampa	1m to 10m	56.9	39,098	167	9,516	39%	27%	83%
MF Milano Finanza	100k to 1m	40.7	1,136	4	283	6%	13%	63%

Places

Countries and regions

Region: Europe
Sub-region: Southern and Eastern Europe

Other countries in Southern and Eastern Europe

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