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The posting benchmark

News brands in Europe on Facebook

Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 403 news brands in Europe, from 31 countries. Here are its countries and news brands side by side, each beside the median in Europe.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Find your newsroom

Type its name, then choose it to open its page.

Every news brand, A to Z

At a glance

Median posts a day
at least 23.2
Median engagement a day
at least 2,131
Median engagement per post
27
Total engagement, 12 weeks to 20 September 2026
at least 467 million

Engagement is reactions, comments and shares. Each median is across the news brands in Europe; the total adds up all of their posts.

The map

How often news brands post in Europe, country by country

Median posts a day across the news brands we compared in each country, 29 June 2026 to 20 September 2026. A country shows a median only where we compared at least five Facebook Pages from at least three owners, none owning more than half. The shades run across Europe's own range, from its lowest country median to its highest.

Median posts a day

  • Under 8.1
  • 8.1 to 14
  • 14 to 23
  • 23 to 38
  • 38 or more
  • Compared, no median printed
  • Not in the comparison

Point at a country, or tab to it, to read its median; choose it to open its page.

Show the figures as a table
Median posts a day by country, A to Z, 29 June 2026 to 20 September 2026
CountryMedian posts a dayNews brands
Austria23.58
Belgium25.814
Bosnia and HerzegovinaCompared, no median printed2
BulgariaCompared, no median printed2
Croatia63.17
CzechiaCompared, no median printed2
DenmarkCompared, no median printed17
Estoniaat least 6.1415
Finland27.418
FranceCompared, no median printed2
Germany25.178
GreeceCompared, no median printed1
HungaryCompared, no median printed1
IcelandCompared, no median printed1
Ireland9.5418
Italy40.77
LatviaCompared, no median printed3
LithuaniaCompared, no median printed1
LuxembourgCompared, no median printed4
Netherlands19.723
Norway7.7723
Poland36.615
PortugalCompared, no median printed6
RomaniaCompared, no median printed3
SerbiaCompared, no median printed1
SlovakiaCompared, no median printed5
Spain53.522
Swedenat least 4.8638
Switzerland16.327
UkraineCompared, no median printed5
United Kingdom40.634

Each country, week by week

Median posts a week across each country's news brands, A to Z, all on one scale.

Places

Countries and sub-regions in Europe

Countries in Europe
CountryNews brandsMedian posts a day
Austria823.6
Belgium1423.3
Bosnia and Herzegovina2No median
Bulgaria2No median
Croatia763.1
Czechia2No median
Denmark17No median
Estonia156.1
Finland1824.4
France2No median
Germany7823.9
Greece1No median
Hungary1No median
Iceland1No median
Ireland189.1
Italy740.7
Latvia3No median
Lithuania1No median
Luxembourg4No median
Netherlands2315.7
Norway237.4
Poland1533.8
Portugal6No median
Romania3No median
Serbia1No median
Slovakia5No median
Spain2253.5
Sweden384.8
Switzerland2716
Ukraine5No median
United Kingdom3440.5

Median posts a day across the news brands of each place in Europe, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Sub-regions in Europe
Sub-regionNews brandsMedian posts a day
Benelux and France4317.6
Germany, Austria and Switzerland11320
Nordic countries978.2
Southern and Eastern Europe9841
UK and Ireland5231.5

Median posts a day across the news brands of each place in Europe, A to Z, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Brand by brand

Every news brand in Europe, side by side

Each dot is one news brand in Europe, placed by the measure you choose, with the median and middle half across them. 29 June 2026 to 20 September 2026.

Our count

Place the dots by

Posts a day on each news brand's Facebook Page.

  • Median in Europe: at least 23.2 a day
  • Middle half in Europe: 8.4 to 44

Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.

403 news brands in Europe, placed by posts a day, with the median and middle half across them. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The news brands

Every news brand in Europe

Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.

Columns
Show these columns

News brands in Europe, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

The median news brand

The median news brand in Europe

Medians across the 403 news brands we compared in Europe, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are each news brand's local time.

Posts each day

  • Median in Europe
  • Middle half in Europe
Show the figures as a table
Median posts each day across news brands in Europe, with the middle half of them shaded, 29 June 2026 to 20 September 2026.
DayMedian in EuropeMiddle half in Europe
Monday 29 June239 to 45
Tuesday 30 June249 to 46.5
Wednesday 1 July239.5 to 47
Thursday 2 July249 to 45.5
Friday 3 July2410 to 45
Saturday 4 July197 to 38
Sunday 5 July186 to 38.5
Monday 6 July239 to 47
Tuesday 7 July249 to 48
Wednesday 8 July249 to 44
Thursday 9 July249 to 46.5
Friday 10 July258 to 47
Saturday 11 July186 to 38
Sunday 12 July176 to 38
Monday 13 July248 to 45
Tuesday 14 July259 to 45.5
Wednesday 15 July249 to 47
Thursday 16 July229 to 45.5
Friday 17 July228 to 45
Saturday 18 July176 to 37
Sunday 19 July175.5 to 38
Monday 20 July229 to 43.5
Tuesday 21 July228 to 44.5
Wednesday 22 July239 to 47
Thursday 23 July248 to 44
Friday 24 July249 to 44
Saturday 25 July176 to 38
Sunday 26 July176 to 36.5
Monday 27 July238 to 45
Tuesday 28 July249 to 45
Wednesday 29 July249 to 46
Thursday 30 July249 to 49
Friday 31 July248 to 45
Saturday 1 August196 to 39
Sunday 2 August186 to 36.5
Monday 3 August238 to 43
Tuesday 4 August249.5 to 47.5
Wednesday 5 August239 to 45.5
Thursday 6 August239 to 46
Friday 7 August249 to 44.5
Saturday 8 August177 to 39
Sunday 9 August167 to 37
Monday 10 August249 to 46
Tuesday 11 August2510 to 45
Wednesday 12 August2410 to 48
Thursday 13 August2510 to 47
Friday 14 August259 to 45
Saturday 15 August197 to 38.5
Sunday 16 August186.5 to 38
Monday 17 August239 to 44.5
Tuesday 18 August2310 to 44
Wednesday 19 August249 to 45.5
Thursday 20 August259 to 47
Friday 21 August239 to 44
Saturday 22 August186 to 39
Sunday 23 August186.5 to 37.5
Monday 24 August239.5 to 43
Tuesday 25 August259 to 47
Wednesday 26 August259 to 45
Thursday 27 August259 to 46
Friday 28 August2510 to 48
Saturday 29 August197 to 39
Sunday 30 August197 to 39
Monday 31 August259 to 46.5
Tuesday 1 September2510 to 45
Wednesday 2 September259 to 49
Thursday 3 September249 to 49
Friday 4 September269 to 47
Saturday 5 September177 to 39
Sunday 6 September187 to 39
Monday 7 September2410 to 47.5
Tuesday 8 September259 to 47
Wednesday 9 September259.5 to 49
Thursday 10 September259 to 48
Friday 11 September259 to 49
Saturday 12 September197 to 39
Sunday 13 September207 to 38
Monday 14 September239 to 49
Tuesday 15 September2410 to 47
Wednesday 16 September259 to 49
Thursday 17 September249 to 49.5
Friday 18 September259 to 49
Saturday 19 September206 to 40.5
Sunday 20 September197 to 38

Share of posts by local hour

Show the figures as a table
Median share of posts in each local hour across news brands in Europe.
Local hourMedian share
00:000.3%
01:000.1%
02:000%
03:000%
04:000%
05:000.2%
06:002.8%
07:005%
08:006.1%
09:006.1%
10:006.4%
11:006.5%
12:006.6%
13:006.4%
14:006.5%
15:006.4%
16:006.4%
17:006.5%
18:006.4%
19:006.4%
20:005.9%
21:004.9%
22:003%
23:001.1%

Posts a day by weekday

Show the figures as a table
Median posts a day on each local weekday across news brands in Europe.
WeekdayMedian posts a day
Monday24
Tuesday24.4
Wednesday24.4
Thursday24.7
Friday24.3
Saturday19
Sunday19

What they posted

Show the figures as a table
Median share of each format among posts by news brands in Europe.
FormatMedian in Europe
Photo29%
Video or reel4%
Album0%
Link67%
Text only0%
Other0%

Places

Countries and regions

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