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The posting benchmark

La Stampa on Facebook, beside its peers

How La Stampa's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in southern and eastern Europe with 500k to 5m followers.

Country
Italy
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Italy

La Stampa: 56.9 a day

Median in Italy: 40.7 a day

That is 16.2 more a day than the median in Italy.

Place the dots by

Posts a day16th/24Photos and video13th/24Evening posts20th/24Weekend day16th/24
Engagement per post5th/24Engagement a day8th/24Per 1,000 followers8th/24Comments per post5th/24Comments a day5th/24

La Stampa, Italy

16thof 24

Rank among its peers, highest first, posts a day

La Stampa posted 56.9 times a day to Facebook. The median of its 23 peers: 68.3.

The comments its posts draw

9,516 comments a day, 2.1 times the median of its peers. What it would take

Peers: 23 news publishers in southern and eastern Europe with 500k to 5m followers, 12 weeks to 20 September 2026.

See all nine measures

La Stampa's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

La Stampa beside 23 peers

La Stampa and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day56.916th of 2468.3
Photos and video39%13th of 2471%
Evening posts27%20th of 2428%
Weekend day83%16th of 2487%
Engagement per post1675th of 2472
Engagement a day39,0988th of 2421,681
Engagement per 1,000 followers0.0918th of 240.056
Comments per post1675th of 2471
Comments a day9,5165th of 244,582

The comments

The comments its posts draw

9,516comments a day

on its Facebook posts, 2.1 times the median of its peers (4,582)

Spread evenly over 24 hours, that is 397 an hour, about 7 a minute.

Arithmetic on the figures above. It isn't a forecast.

Comments a day: La Stampa beside its 23 peers

  • La Stampa: 9,516 a day
  • Median of its peers: 4,582
  • 90th percentile of its peers: 12,732
  • Middle half of its peers: 3,168 to 9,148
Each tick is one of its peers. The scale is logarithmic, so 100 to 1,000 takes the same width as 1,000 to 10,000.

How it posts

  • Posts a day

    56.9 now; the median of its peers 68.3

    11.4 more a day, 80 a week

  • Photos and video

    39% of its posts; the median of its peers 71%

    131 more of its 398 posts a week as photos or video: 154 now, 285 at the median

  • Evening posts

    18:00 to midnight: 27% of its posts; the median of its peers 28%

    6 more of its 398 posts a week between 18:00 and midnight: 107 now, 113 at the median

  • Weekend day

    A weekend day: 83.0% of a weekday's posts; the median of its peers 87.1%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Comments

The comments that come with them

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Create a rule and Sence offers to apply it to the last seven days of comments too, with a preview first.

A new rule offers to hide 23 matching comments from the last seven days.

Rules · The Port Arden Post

FICTIONAL NEWSROOM

Rule created

Would you like to retroactively hide comments from the last 7 days that meet this rule's criteria?

23 comments from the last 7 days meet this rule's criteria

  • The Port Arden PostQuayside Grump20h
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • Instagramportardenpostsaltmarsh_sulk1d
    Comment text withheld on this site. Tagged Negative, Personal Hate and Post Author.
  • The Port Arden PostWharfside Rant1d
    Comment text withheld on this site. Tagged Negative, Harm Wish and Post Author.

and 20 more

No thanksHide 23 comments
FIG. 1 · A new rule offers to hide 23 matching comments from the last seven days. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Posting

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Posts you publish through Sence go out to a comment section Sence is already watching.

Contact us

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside La Stampa's.

Type its name, then choose it.

Or one of its peers

Day by day

How La Stampa posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • La Stampa
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by La Stampa, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayLa StampaMedian of its peers
Monday 29 June6281
Tuesday 30 June6476
Wednesday 1 July5677
Thursday 2 July5575
Friday 3 July5983
Saturday 4 July5159
Sunday 5 July4963
Monday 6 July5773
Tuesday 7 July6776
Wednesday 8 July5779
Thursday 9 July6473
Friday 10 July6174
Saturday 11 July5163
Sunday 12 July5159
Monday 13 July6369
Tuesday 14 July5780
Wednesday 15 July6674
Thursday 16 July7378
Friday 17 July6379
Saturday 18 July5465
Sunday 19 July5764
Monday 20 July6570
Tuesday 21 July6473
Wednesday 22 July6272
Thursday 23 July7071
Friday 24 July6079
Saturday 25 July5565
Sunday 26 July4859
Monday 27 July6069
Tuesday 28 July6972
Wednesday 29 July6979
Thursday 30 July6478
Friday 31 July6274
Saturday 1 August4560
Sunday 2 August4757
Monday 3 August5575
Tuesday 4 August5967
Wednesday 5 August6070
Thursday 6 August6267
Friday 7 August5666
Saturday 8 August4156
Sunday 9 August4855
Monday 10 August5372
Tuesday 11 August5969
Wednesday 12 August5967
Thursday 13 August5975
Friday 14 August6066
Saturday 15 August5262
Sunday 16 August5962
Monday 17 August5866
Tuesday 18 August5869
Wednesday 19 August6064
Thursday 20 August6270
Friday 21 August5966
Saturday 22 August5264
Sunday 23 August5851
Monday 24 August5369
Tuesday 25 August5972
Wednesday 26 August6271
Thursday 27 August5474
Friday 28 August5669
Saturday 29 August4957
Sunday 30 August5060
Monday 31 August6173
Tuesday 1 September5265
Wednesday 2 September6079
Thursday 3 September5773
Friday 4 September5367
Saturday 5 September4955
Sunday 6 September4252
Monday 7 September5076
Tuesday 8 September5978
Wednesday 9 September4971
Thursday 10 September4976
Friday 11 September5473
Saturday 12 September4662
Sunday 13 September3954
Monday 14 September6172
Tuesday 15 September6374
Wednesday 16 September5975
Thursday 17 September6277
Friday 18 September6577
Saturday 19 September5260
Sunday 20 September4956

Share of posts by local hour

Show the figures as a table
Share of posts by La Stampa in each local hour, beside the median of its peers.
Local hourLa StampaMedian of its peers
00:000.3%2.2%
01:000.1%1.5%
02:000%1.6%
03:000%1.1%
04:000%1.2%
05:001.6%1.6%
06:003.1%2.7%
07:004.1%4.2%
08:005.1%4.9%
09:005.2%5.4%
10:006.3%5.5%
11:006.9%5.5%
12:007.5%5.6%
13:006.6%5.5%
14:006.5%5.4%
15:006.6%5.5%
16:006.4%5.4%
17:006.6%5.4%
18:006.6%5.2%
19:005.9%5.3%
20:004.1%5.3%
21:003.9%5.3%
22:003.4%4.4%
23:003.2%4.3%

Posts a day by weekday

Show the figures as a table
Posts a day by La Stampa on each local weekday, beside the median of its peers.
WeekdayLa StampaMedian of its peers
Monday58.669.5
Tuesday60.970.3
Wednesday59.571.6
Thursday61.173.8
Friday5973.1
Saturday49.861.4
Sunday49.459.7

What it posted

Show the figures as a table
Share of each format among posts by La Stampa, and the median across its peers.
FormatLa StampaIts peers, median
Photo0%42%
Video or reel39%12%
Album0%0%
Link61%46%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • La Stampa, 18:00 to midnight: 27%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, La Stampa posted 83% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

La Stampa's peers are 23 news publishers in southern and eastern Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

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