The posting benchmark
News brands in Estonia on Facebook
Our count of public Facebook posts from 29 June 2026 to 20 September 2026 holds 15 news brands in Estonia. Here they are side by side, each beside the median in Estonia, then the median news brand's day, hours and formats.
Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
At a glance
- Median posts a day
- at least 6.1
- Median engagement a day
- at least 257
- Median engagement per post
- 12
- Total engagement, 12 weeks to 20 September 2026
- at least 1.77 million
Engagement is reactions, comments and shares. Each median is across the news brands in Estonia; the total adds up all of their posts.
Brand by brand
Every news brand in Estonia, side by side
Our count
Posts a day on each news brand's Facebook Page.
- Median in Estonia: at least 6.1 a day
- Middle half in Estonia: 5.2 to 29.2
Point at a dot, or tab to the dots and use the arrow keys (they move A to Z), to see which news brand it is. Press Enter to open its page. The table below lists every one, A to Z.
Posts each day, news brand by news brand
Each faint line is one news brand. Point at a dot above, or pick one here, to pick out its line.
- Median in Estonia
- Middle half in Estonia
- Each news brand
Days above 60 posts are cut off at the edge of the chart.
Show the figures as a table
| Day | Median in Estonia | Middle half in Estonia |
|---|---|---|
| Monday 29 June | 10 | 3.5 to 28 |
| Tuesday 30 June | 7 | 5 to 28 |
| Wednesday 1 July | 10 | 6.5 to 28 |
| Thursday 2 July | 7 | 5.5 to 29 |
| Friday 3 July | 9 | 5 to 33 |
| Saturday 4 July | 6 | 3 to 26.5 |
| Sunday 5 July | 5 | 1.5 to 25 |
| Monday 6 July | 6 | 5 to 29 |
| Tuesday 7 July | 9 | 6 to 34 |
| Wednesday 8 July | 11 | 5 to 29.5 |
| Thursday 9 July | 8 | 4 to 30.5 |
| Friday 10 July | 7 | 4 to 34.5 |
| Saturday 11 July | 5 | 4 to 23 |
| Sunday 12 July | 6 | 3.5 to 28 |
| Monday 13 July | 6 | 5 to 28.5 |
| Tuesday 14 July | 7 | 4.5 to 32 |
| Wednesday 15 July | 8 | 5 to 28 |
| Thursday 16 July | 8 | 5.5 to 26.5 |
| Friday 17 July | 8 | 4.5 to 29 |
| Saturday 18 July | 4 | 2 to 22.5 |
| Sunday 19 July | 4 | 2.5 to 25.5 |
| Monday 20 July | 10 | 3 to 27.5 |
| Tuesday 21 July | 8 | 5 to 32 |
| Wednesday 22 July | 9 | 5 to 29.5 |
| Thursday 23 July | 8 | 5.5 to 35 |
| Friday 24 July | 9 | 6 to 29 |
| Saturday 25 July | 7 | 4.5 to 23 |
| Sunday 26 July | 5 | 4 to 24 |
| Monday 27 July | 9 | 4 to 31.5 |
| Tuesday 28 July | 9 | 5.5 to 32.5 |
| Wednesday 29 July | 9 | 5 to 32 |
| Thursday 30 July | 6 | 5 to 29 |
| Friday 31 July | 8 | 5 to 32 |
| Saturday 1 August | 5 | 4 to 23.5 |
| Sunday 2 August | 6 | 3.5 to 16.5 |
| Monday 3 August | 6 | 3.5 to 30 |
| Tuesday 4 August | 7 | 4.5 to 31 |
| Wednesday 5 August | 8 | 6 to 31.5 |
| Thursday 6 August | 8 | 5 to 29 |
| Friday 7 August | 6 | 4 to 29 |
| Saturday 8 August | 6 | 4.5 to 19.5 |
| Sunday 9 August | 6 | 4 to 22.5 |
| Monday 10 August | 8 | 4.5 to 31 |
| Tuesday 11 August | 8 | 5.5 to 32.5 |
| Wednesday 12 August | 11 | 6.5 to 24.5 |
| Thursday 13 August | 7 | 5.5 to 27 |
| Friday 14 August | 7 | 4.5 to 29 |
| Saturday 15 August | 10 | 5 to 22 |
| Sunday 16 August | 8 | 4 to 25 |
| Monday 17 August | 10 | 5.5 to 26 |
| Tuesday 18 August | 8 | 4 to 29.5 |
| Wednesday 19 August | 9 | 5 to 25 |
| Thursday 20 August | 8 | 5.5 to 23 |
| Friday 21 August | 8 | 4 to 23 |
| Saturday 22 August | 6 | 3.5 to 22 |
| Sunday 23 August | 5 | 2 to 23.5 |
| Monday 24 August | 9 | 5 to 24 |
| Tuesday 25 August | 8 | 6 to 25.5 |
| Wednesday 26 August | 8 | 7 to 28.5 |
| Thursday 27 August | 7 | 5.5 to 33 |
| Friday 28 August | 8 | 4.5 to 24.5 |
| Saturday 29 August | 5 | 3 to 23.5 |
| Sunday 30 August | 6 | 2.5 to 21 |
| Monday 31 August | 8 | 5 to 28 |
| Tuesday 1 September | 8 | 5.5 to 34.5 |
| Wednesday 2 September | 9 | 5.5 to 33.5 |
| Thursday 3 September | 9 | 6 to 30.5 |
| Friday 4 September | 11 | 6 to 30 |
| Saturday 5 September | 8 | 4.5 to 17 |
| Sunday 6 September | 7 | 2 to 18.5 |
| Monday 7 September | 9 | 5.5 to 29.5 |
| Tuesday 8 September | 10 | 6 to 32.5 |
| Wednesday 9 September | 10 | 6.5 to 32 |
| Thursday 10 September | 9 | 5 to 33 |
| Friday 11 September | 9 | 5.5 to 30 |
| Saturday 12 September | 6 | 4 to 25 |
| Sunday 13 September | 6 | 2.5 to 24.5 |
| Monday 14 September | 8 | 5.5 to 32.5 |
| Tuesday 15 September | 9 | 6 to 23 |
| Wednesday 16 September | 9 | 5 to 31.5 |
| Thursday 17 September | 8 | 6 to 31 |
| Friday 18 September | 8 | 4.5 to 29 |
| Saturday 19 September | 6 | 4.5 to 19.5 |
| Sunday 20 September | 6 | 3.5 to 24 |
The median news brand
The median news brand in Estonia
Share of posts by local hour
Show the figures as a table
| Local hour | Median share |
|---|---|
| 00:00 | 0.2% |
| 01:00 | 0% |
| 02:00 | 0% |
| 03:00 | 0% |
| 04:00 | 0% |
| 05:00 | 0% |
| 06:00 | 0.2% |
| 07:00 | 3.4% |
| 08:00 | 6.4% |
| 09:00 | 6.8% |
| 10:00 | 8.2% |
| 11:00 | 8.1% |
| 12:00 | 7.9% |
| 13:00 | 7.4% |
| 14:00 | 8.4% |
| 15:00 | 7.3% |
| 16:00 | 7.4% |
| 17:00 | 6.7% |
| 18:00 | 6% |
| 19:00 | 6.2% |
| 20:00 | 5% |
| 21:00 | 2.8% |
| 22:00 | 1.2% |
| 23:00 | 0.4% |
Posts a day by weekday
Show the figures as a table
| Weekday | Median posts a day |
|---|---|
| Monday | 7.08 |
| Tuesday | 7.25 |
| Wednesday | 7.92 |
| Thursday | 6.92 |
| Friday | 6.75 |
| Saturday | 5.17 |
| Sunday | 5.25 |
What they posted
Show the figures as a table
| Format | Median in Estonia |
|---|---|
| Photo | 4% |
| Video or reel | 2% |
| Album | 0% |
| Link | 94% |
| Text only | 0% |
| Other | 0% |
The news brands
Every news brand in Estonia
Each news brand's own figures. Sort by any column, and choose which columns to show. Being counted says nothing about which tools a newsroom uses.
Columns
News brands in Estonia, A to Z: their figures, 29 June 2026 to 20 September 2026. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
| Äripäev | Under 100k | 6.1 | 206 | 9.5 | 43 | 15% | 20% | 67% |
|---|---|---|---|---|---|---|---|---|
| Delfi | 100k to 1m | 42.7 | 4,243 | 40 | 962 | 4% | 32% | 82% |
| Delfi RUS | Under 100k | 37.7 | 4,395 | 12 | 937 | 10% | 25% | 85% |
| Delovõje Vedomosti | Under 100k | 13.3 | 134 | 4 | 49 | 83% | 22% | 32% |
| Eesti Ekspress | Under 100k | 6 | 278 | 8 | 48 | 17% | 27% | 133% |
| Eesti Päevaleht | Under 100k | at least 1.6 | at least 13 | 4 | at least 3.6 | 0% | 0% | Not counted |
| Järva Teataja | Under 100k | 4.6 | 86 | 10 | 7.7 | 1% | 7% | 98% |
| Maaleht | Under 100k | 9.9 | 271 | 6 | 43 | 7% | 24% | 94% |
| Õhtuleht | 100k to 1m | 36.8 | 2,862 | 28 | 524 | 10% | 28% | 86% |
| Pärnu Postimees | Under 100k | 5.9 | 257 | 21 | 32 | 4% | 13% | 70% |
| Postimees | 100k to 1m | 21.6 | 4,019 | 77 | 786 | 34% | 30% | 67% |
| Postimees (Russian) | Under 100k | 43.5 | 3,840 | 24 | 1,207 | 12% | 29% | 95% |
| Sakala | Under 100k | 4.2 | 211 | 22 | 17 | 7% | 9% | 57% |
| Tartu Postimees | Under 100k | 5.8 | 145 | 12 | 25 | 2% | 19% | 44% |
| Virumaa Teataja | Under 100k | 3.4 | 106 | 14 | 9.9 | 6% | 9% | 57% |
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