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The posting benchmark

ItaliaOggi on Facebook, beside its peers

How ItaliaOggi's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 21 peers: news publishers in southern and eastern Europe with 20k to 200k followers.

Country
Italy
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
Under 100k

Within Italy

ItaliaOggi: 20.5 a day

Median in Italy: 40.7 a day

That is 20.2 fewer a day than the median in Italy.

Place the dots by

Posts a day14th/22Photos and video14th/22Evening posts9th/22Weekend day15th/21
Engagement per post21st/22Engagement a day20th/22Per 1,000 followers21st/22Comments per post21st/22Comments a day20th/22

ItaliaOggi, Italy

14thof 22

Rank among its peers, highest first, posts a day

ItaliaOggi posted 20.5 times a day to Facebook. The median of its 21 peers: 24.4.

Its first gap: posts a day

3.9 more posts a day would reach its peers' median. What it would take

Peers: 21 news publishers in southern and eastern Europe with 20k to 200k followers, 12 weeks to 20 September 2026.

See all nine measures

ItaliaOggi's 21 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

ItaliaOggi beside 21 peers

ItaliaOggi and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day20.514th of 2224.4
Photos and video5%14th of 229%
Evening posts30%9th of 2227%
Weekend day70%15th of 2182%
Engagement per post121st of 2212
Engagement a day5320th of 221,157
Engagement per 1,000 followers0.01521st of 220.15
Comments per post0.421st of 2214
Comments a day8.220th of 22301

What it would take

What would reaching the median of its peers take?

3.9more posts a day

28 a week, to reach the median of its peers: 24.4 a day, against 20.5 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    5% of its posts; the median of its peers 9%

    5 more of its 144 posts a week as photos or video: 8 now, 13 at the median

  • Weekend day

    A weekend day: 70% of a weekday's posts; the median of its peers 82%

    6 more posts a weekend: 3 on Saturday and 3 on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

ItaliaOggi's Facebook posts drew 8.2 comments a day, at least 97% less than the median of 21 news publishers in southern and eastern Europe with 20k to 200k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside ItaliaOggi's.

Type its name, then choose it.

Or one of its peers

Day by day

How ItaliaOggi posted, beside its peers

Its own posts beside its 21 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • ItaliaOggi
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by ItaliaOggi, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayItaliaOggiMedian of its peers
Monday 29 June1429
Tuesday 30 June2931
Wednesday 1 July2534
Thursday 2 July1730
Friday 3 July2929
Saturday 4 July2320
Sunday 5 July1316
Monday 6 July1928
Tuesday 7 July3130
Wednesday 8 July2226
Thursday 9 July1827
Friday 10 July2328
Saturday 11 July1819
Sunday 12 July1622
Monday 13 July1431
Tuesday 14 July3130
Wednesday 15 July2032
Thursday 16 July2228
Friday 17 July2427
Saturday 18 July1518
Sunday 19 July1725
Monday 20 July1622
Tuesday 21 July3028
Wednesday 22 July2330
Thursday 23 July2331
Friday 24 July2226
Saturday 25 July1317
Sunday 26 July1722
Monday 27 July2429
Tuesday 28 July2830
Wednesday 29 July2733
Thursday 30 July1728
Friday 31 July2528
Saturday 1 August1420
Sunday 2 August1518
Monday 3 August1227
Tuesday 4 August2529
Wednesday 5 August1827
Thursday 6 August2229
Friday 7 August2524
Saturday 8 August1622
Sunday 9 August1517
Monday 10 August1527
Tuesday 11 August2328
Wednesday 12 August2131
Thursday 13 August2228
Friday 14 August1827
Saturday 15 August1324
Sunday 16 August1721
Monday 17 August1531
Tuesday 18 August2032
Wednesday 19 August2428
Thursday 20 August1828
Friday 21 August2225
Saturday 22 August1222
Sunday 23 August1419
Monday 24 August1727
Tuesday 25 August2230
Wednesday 26 August2427
Thursday 27 August1831
Friday 28 August2626
Saturday 29 August1217
Sunday 30 August1220
Monday 31 August1631
Tuesday 1 September3130
Wednesday 2 September2629
Thursday 3 September2128
Friday 4 September2827
Saturday 5 September1022
Sunday 6 September1823
Monday 7 September1331
Tuesday 8 September2833
Wednesday 9 September2528
Thursday 10 September2131
Friday 11 September2526
Saturday 12 September2123
Sunday 13 September1919
Monday 14 September2324
Tuesday 15 September3028
Wednesday 16 September2732
Thursday 17 September2228
Friday 18 September2630
Saturday 19 September2021
Sunday 20 September1815

Share of posts by local hour

Show the figures as a table
Share of posts by ItaliaOggi in each local hour, beside the median of its peers.
Local hourItaliaOggiMedian of its peers
00:001.8%0.2%
01:000.6%0%
02:000.2%0%
03:000.6%0%
04:001%0%
05:003.4%0%
06:005.2%0.2%
07:004.6%3.2%
08:005.3%5.8%
09:004.9%6.7%
10:004.7%7%
11:005.1%7.1%
12:005.1%7.1%
13:005.2%7.1%
14:006.8%6.9%
15:004.9%6.7%
16:005.3%6.8%
17:005.7%6.6%
18:006.5%6.2%
19:006.6%6.2%
20:007.7%5.9%
21:005.5%5.1%
22:002.4%4.1%
23:000.9%1.1%

Posts a day by weekday

Show the figures as a table
Posts a day by ItaliaOggi on each local weekday, beside the median of its peers.
WeekdayItaliaOggiMedian of its peers
Monday15.928.1
Tuesday28.229.9
Wednesday23.629.3
Thursday20.328.4
Friday24.226.9
Saturday15.819
Sunday15.519.3

What it posted

Show the figures as a table
Share of each format among posts by ItaliaOggi, and the median across its peers.
FormatItaliaOggiIts peers, median
Photo2%4%
Video or reel0%2%
Album4%0%
Link94%94%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • ItaliaOggi, 18:00 to midnight: 30%
  • Median of its peers, 18:00 to midnight: 27%
  • On a weekend day, ItaliaOggi posted 70% of a weekday's posts. The median of its peers: 82%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

ItaliaOggi's peers are 21 news publishers in southern and eastern Europe with 20k to 200k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 21 peers, A to Z.

The peers

Its 21 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

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