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The posting benchmark

HuffPost Italia on Facebook, beside its peers

How HuffPost Italia's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 23 peers: news publishers in southern and eastern Europe with 500k to 5m followers.

Country
Italy
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
1m to 10m

Within Italy

HuffPost Italia: 35 a day

Median in Italy: 40.7 a day

That is 5.7 fewer a day than the median in Italy.

Place the dots by

Posts a day22nd/24Photos and video23rd/24Evening posts9th/24Weekend day16th/24
Engagement per post18th/24Engagement a day23rd/24Per 1,000 followers18th/24Comments per post17th/24Comments a day22nd/24

HuffPost Italia, Italy

22ndof 24

Rank among its peers, highest first, posts a day

HuffPost Italia posted 35 times a day to Facebook, 49% less than the median of 23 news publishers in southern and eastern Europe with 500k to 5m followers, 29 June to 20 September 2026.

Its first gap: posts a day

33.3 more posts a day would reach its peers' median. What it would take

See all nine measures

HuffPost Italia's 23 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

HuffPost Italia beside 23 peers

HuffPost Italia and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day3522nd of 2468.3
Photos and video3%23rd of 2471%
Evening posts31%9th of 2428%
Weekend day79%16th of 2487%
Engagement per post4018th of 2472
Engagement a day4,93223rd of 2421,681
Engagement per 1,000 followers0.03218th of 240.056
Comments per post6017th of 2471
Comments a day2,09422nd of 244,582

What it would take

What would reaching the median of its peers take?

33.3more posts a day

234 a week, to reach the median of its peers: 68.3 a day, against 35 now

Arithmetic on the figures above, rounded up. It isn't a forecast.

The other measures, in posts

  • Photos and video

    3% of its posts; the median of its peers 71%

    167 more of its 245 posts a week as photos or video: 8 now, 175 at the median

  • Weekend day

    A weekend day: 79.0% of a weekday's posts; the median of its peers 87.1%

    7 more posts a weekend, all on Sunday
  • At or above the median of its peers on evening posts.

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Today's queue on The Port Arden Post's Facebook channel.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Today · Tue 6 Oct

  1. 11:00Greyport cannery confirms 40 jobs at riskNext · in 16 min
  2. 12:30Opinion: The ferry fare rise is the wrong fix
  3. 14:00Night markets return to the Greyport waterfront this Friday
FIG. 1 · Today's queue on The Port Arden Post's Facebook channel. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

HuffPost Italia's Facebook posts drew 2,094 comments a day, 54% less than the median of 23 news publishers in southern and eastern Europe with 500k to 5m followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Whether a gap comes from choice or from staffing, Sence does the card-making and the scheduling, so how many of your stories reach each platform is up to your desk, within each platform's limits.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside HuffPost Italia's.

Type its name, then choose it.

Or one of its peers

Day by day

How HuffPost Italia posted, beside its peers

Its own posts beside its 23 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • HuffPost Italia
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by HuffPost Italia, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayHuffPost ItaliaMedian of its peers
Monday 29 June3381
Tuesday 30 June3676
Wednesday 1 July4377
Thursday 2 July4375
Friday 3 July4783
Saturday 4 July3259
Sunday 5 July2863
Monday 6 July3473
Tuesday 7 July3776
Wednesday 8 July3979
Thursday 9 July4473
Friday 10 July4174
Saturday 11 July3463
Sunday 12 July3059
Monday 13 July3769
Tuesday 14 July4180
Wednesday 15 July4974
Thursday 16 July4878
Friday 17 July3679
Saturday 18 July2865
Sunday 19 July2764
Monday 20 July4170
Tuesday 21 July4173
Wednesday 22 July4072
Thursday 23 July4071
Friday 24 July3979
Saturday 25 July3665
Sunday 26 July2759
Monday 27 July3669
Tuesday 28 July3872
Wednesday 29 July4479
Thursday 30 July3378
Friday 31 July2974
Saturday 1 August2860
Sunday 2 August2557
Monday 3 August3675
Tuesday 4 August4167
Wednesday 5 August3970
Thursday 6 August3367
Friday 7 August3966
Saturday 8 August2456
Sunday 9 August2255
Monday 10 August3572
Tuesday 11 August3469
Wednesday 12 August4067
Thursday 13 August3475
Friday 14 August3066
Saturday 15 August2262
Sunday 16 August2162
Monday 17 August3166
Tuesday 18 August3369
Wednesday 19 August3264
Thursday 20 August3670
Friday 21 August3166
Saturday 22 August2764
Sunday 23 August2551
Monday 24 August2669
Tuesday 25 August3772
Wednesday 26 August3371
Thursday 27 August3174
Friday 28 August3369
Saturday 29 August2357
Sunday 30 August2660
Monday 31 August4073
Tuesday 1 September3965
Wednesday 2 September3779
Thursday 3 September3873
Friday 4 September3467
Saturday 5 September3155
Sunday 6 September2052
Monday 7 September3576
Tuesday 8 September3878
Wednesday 9 September4971
Thursday 10 September3776
Friday 11 September3873
Saturday 12 September4562
Sunday 13 September3254
Monday 14 September3972
Tuesday 15 September3974
Wednesday 16 September4475
Thursday 17 September3677
Friday 18 September3877
Saturday 19 September4360
Sunday 20 September3356

Share of posts by local hour

Show the figures as a table
Share of posts by HuffPost Italia in each local hour, beside the median of its peers.
Local hourHuffPost ItaliaMedian of its peers
00:003.2%2.2%
01:002.2%1.5%
02:001.7%1.6%
03:001.1%1.1%
04:000.6%1.2%
05:000.4%1.6%
06:000.3%2.7%
07:001.3%4.2%
08:003.3%4.9%
09:005.2%5.4%
10:006.2%5.5%
11:006.2%5.5%
12:006%5.6%
13:006.2%5.5%
14:006.2%5.4%
15:006.2%5.5%
16:006.5%5.4%
17:006.3%5.4%
18:006%5.2%
19:006.2%5.3%
20:005.5%5.3%
21:004.9%5.3%
22:004.4%4.4%
23:003.9%4.3%

Posts a day by weekday

Show the figures as a table
Posts a day by HuffPost Italia on each local weekday, beside the median of its peers.
WeekdayHuffPost ItaliaMedian of its peers
Monday3469.5
Tuesday3670.3
Wednesday41.571.6
Thursday37.873.8
Friday3773.1
Saturday32.661.4
Sunday26.359.7

What it posted

Show the figures as a table
Share of each format among posts by HuffPost Italia, and the median across its peers.
FormatHuffPost ItaliaIts peers, median
Photo0%42%
Video or reel3%12%
Album0%0%
Link97%46%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • HuffPost Italia, 18:00 to midnight: 31%
  • Median of its peers, 18:00 to midnight: 28%
  • On a weekend day, HuffPost Italia posted 79% of a weekday's posts. The median of its peers: 87%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

HuffPost Italia's peers are 23 news publishers in southern and eastern Europe with 500k to 5m followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 23 peers, A to Z.

The peers

Its 23 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

Tell us how many stories you publish and where they go today. We'll show you what your queues and auto-pilot could carry.

Contact us