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The posting benchmark

MF Milano Finanza on Facebook, beside its peers

How MF Milano Finanza's Facebook Page posted from 29 June 2026 to 20 September 2026, and how readers responded, beside its 30 peers: news publishers in southern and eastern Europe with 50k to 500k followers.

Country
Italy
Sub-region
Southern and Eastern Europe
Region
Europe
Kind
Publisher, digital-native or agency
Followers
100k to 1m

Within Italy

MF Milano Finanza: 40.7 a day

Median in Italy: 40.7 a day

Place the dots by

Posts a day16th/31Photos and video20th/31Evening posts30th/31Weekend day28th/31
Engagement per post29th/31Engagement a day27th/31Per 1,000 followers28th/31Comments per post27th/31Comments a day26th/31

MF Milano Finanza, Italy

16thof 31

Rank among its peers, highest first, posts a day

MF Milano Finanza posted 40.7 times a day to Facebook. The median of its 30 peers: 41.5.

Its first gap: evening posts

47 more of its posts a week between 18:00 and midnight would reach its peers' median. What it would take

Peers: 30 news publishers in southern and eastern Europe with 50k to 500k followers, 12 weeks to 20 September 2026.

See all nine measures

MF Milano Finanza's 30 peers, lifted out of the 950 news brands in the comparison, placed by posts a day. The scale is logarithmic, so 1 to 10 takes the same width as 10 to 100.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

At a glance

MF Milano Finanza beside 30 peers

MF Milano Finanza and its peers, measure by measure. Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.
MeasureFigureRank among its peers, highest firstMedian of its peers
Posts a day40.716th of 3141.5
Photos and video6%20th of 319%
Evening posts13%30th of 3130%
Weekend day63%28th of 3181%
Engagement per post429th of 3114
Engagement a day1,13627th of 313,930
Engagement per 1,000 followers0.02728th of 310.077
Comments per post727th of 3119
Comments a day28326th of 31898

What it would take

What would reaching the median of its peers take?

MF Milano Finanza's posts a day are at or above the median of its peers, so this starts with evening posts, where it sits furthest below them.

47more posts a week

between 18:00 and midnight, of its 285 a week: 38 now, 85 at the median of its peers

Arithmetic on the figures above, rounded up. It isn't a forecast.

Posts in each local hour, beside the median of its peers

  • MF Milano Finanza
  • Median of its peers
  • 18:00 to midnight
  • Auto-pilot's starting hours
  • MF Milano Finanza, 18:00 to midnight: 13%
  • Median of its peers, 18:00 to midnight: 30%
Show as a table
Posts in each local hour, beside the median of its peers
HourMF Milano FinanzaMedian of its peers
00:002.9%0.6%
01:002.6%0.1%
02:001.7%0.0%
03:001.8%0.0%
04:002.3%0.0%
05:002.7%0.0%
06:004.5%1.2%
07:006.7%3.3%
08:008.3%5.6%
09:006.6%6.7%
10:006.0%6.8%
11:006.0%6.9%
12:007.8%6.8%
13:005.8%6.8%
14:005.3%6.3%
15:005.8%6.2%
16:005.5%6.1%
17:004.4%6.1%
18:004.9%6.0%
19:004.3%6.0%
20:002.3%5.9%
21:000.3%5.5%
22:000.9%4.6%
23:000.6%2.5%
Share of posts in each local hour over the 12 weeks, where each Page is based. Shaded: 18:00 to midnight. Hatched: auto-pilot's starting hours.

The other measures, in posts

  • Posts a day

    40.7 now; the median of its peers 41.5

    0.8 more a day, 6 a week

  • Photos and video

    6% of its posts; the median of its peers 9%

    9 more of its 285 posts a week as photos or video: 18 now, 27 at the median

  • Weekend day

    A weekend day: 63% of a weekday's posts; the median of its peers 81%

    17 more posts a weekend: 6 on Saturday and 11 on Sunday

Posts a day and the weekend add posts; photos and video and the evening move posts it already publishes. Each rounds up. It isn't a forecast.

Posting

Posts from your own stories, in the hours you choose

Each story you tick in the RSS feed gets a poster from your template, and each channel's queue spreads the posts across its own slots, so posting more of your stories doesn't mean making more cards by hand. A story needs a photo unless the template uses a solid background.

Auto-pilot starts with Friday 15:00–21:00 and Saturday and Sunday 07:00–21:00, every 15 minutes, and an organisation admin can change the days, hours and interval.

Auto-pilot's Saturday run on The Port Arden Post's Facebook queue.

Publishing · The Port Arden Post

FICTIONAL NEWSROOM

Sat 10 Oct

  1. 07:15Breaking: Crash closes the Arden Pass roadNext · in 15 min
  2. 07:30Semifinal tickets: what Gulls fans need to know
  3. 07:45Greyport Gulls name unchanged side for Saturday's semifinal
FIG. 1 · Auto-pilot's Saturday run on The Port Arden Post's Facebook queue. All mastheads, people, handles and comments shown are fictional. Illustrative figures. Labels as they appear in Sence, September 2026.

Comments

The comments that come with them

MF Milano Finanza's Facebook posts drew 283 comments a day, 68% less than the median of 30 news publishers in southern and eastern Europe with 50k to 500k followers, 29 June to 20 September 2026.

Posts you publish through Sence go out to a comment section Sence is already watching.

When a comment matches a rule you've switched on, Sence typically hides it within seconds and alerts whoever you choose. Replies are always sent by a person. Comments on Facebook, Instagram, TikTok and your own site are read the moment they arrive. YouTube is checked every few minutes.

Sence builds a poster from your template for each story you tick, queues up to 30 stories at a time from your RSS feed, and lets auto-pilot fill the evening and weekend slots you choose. Auto-pilot's posts go out without review.

Contact us

Sence doesn't forecast what posting more will do for your reach, engagement or revenue. If you switch on link tagging, your own analytics can see the visits each platform sends.

Head to head

Put it beside up to three news brands

Add a news brand from anywhere in the comparison, or one of its peers, and every figure lines up beside MF Milano Finanza's.

Type its name, then choose it.

Or one of its peers

Day by day

How MF Milano Finanza posted, beside its peers

Its own posts beside its 30 peers, 29 June 2026 to 20 September 2026. Days are UTC days; hours and weekdays are local time.

Posts each day

  • MF Milano Finanza
  • Median of its peers
  • Middle half of its peers' posts a day
Show the figures as a table
Posts each day by MF Milano Finanza, 29 June 2026 to 20 September 2026, beside the median of its peers each day and the middle half of their posts a day.
DayMF Milano FinanzaMedian of its peers
Monday 29 June4841.5
Tuesday 30 June4743
Wednesday 1 July4343.5
Thursday 2 July4442.5
Friday 3 July4143
Saturday 4 July3237
Sunday 5 July3038.5
Monday 6 July4943
Tuesday 7 July4646.5
Wednesday 8 July4045
Thursday 9 July4345.5
Friday 10 July4245
Saturday 11 July3134
Sunday 12 July3334
Monday 13 July4344
Tuesday 14 July4945.5
Wednesday 15 July4545.5
Thursday 16 July4846
Friday 17 July4941.5
Saturday 18 July3333.5
Sunday 19 July2937
Monday 20 July5041
Tuesday 21 July4845
Wednesday 22 July4141.5
Thursday 23 July4341.5
Friday 24 July3743
Saturday 25 July3035.5
Sunday 26 July2634.5
Monday 27 July4643
Tuesday 28 July4145.5
Wednesday 29 July5043
Thursday 30 July4848
Friday 31 July4542
Saturday 1 August2936
Sunday 2 August3235.5
Monday 3 August4742.5
Tuesday 4 August3944
Wednesday 5 August4442
Thursday 6 August4844.5
Friday 7 August4145
Saturday 8 August3238
Sunday 9 August1637
Monday 10 August4843.5
Tuesday 11 August4240.5
Wednesday 12 August4448.5
Thursday 13 August4243.5
Friday 14 August3443.5
Saturday 15 August2837.5
Sunday 16 August433
Monday 17 August4842
Tuesday 18 August4742.5
Wednesday 19 August5143.5
Thursday 20 August4245.5
Friday 21 August5044
Saturday 22 August3532.5
Sunday 23 August1633.5
Monday 24 August4741.5
Tuesday 25 August4840
Wednesday 26 August3842
Thursday 27 August4140.5
Friday 28 August4242.5
Saturday 29 August3436.5
Sunday 30 August2637
Monday 31 August5340.5
Tuesday 1 September4843
Wednesday 2 September5244
Thursday 3 September5042
Friday 4 September4341.5
Saturday 5 September3632.5
Sunday 6 September3237.5
Monday 7 September5144.5
Tuesday 8 September4842
Wednesday 9 September4543.5
Thursday 10 September5145
Friday 11 September4742
Saturday 12 September2936
Sunday 13 September3135
Monday 14 September5243
Tuesday 15 September4442.5
Wednesday 16 September4547
Thursday 17 September5041
Friday 18 September4641.5
Saturday 19 September3136.5
Sunday 20 September3135.5

Share of posts by local hour

Show the figures as a table
Share of posts by MF Milano Finanza in each local hour, beside the median of its peers.
Local hourMF Milano FinanzaMedian of its peers
00:002.9%0.6%
01:002.6%0.1%
02:001.7%0%
03:001.8%0%
04:002.3%0%
05:002.7%0%
06:004.5%1.2%
07:006.7%3.3%
08:008.3%5.6%
09:006.6%6.7%
10:006%6.8%
11:006%6.9%
12:007.8%6.8%
13:005.8%6.8%
14:005.3%6.3%
15:005.8%6.2%
16:005.5%6.1%
17:004.4%6.1%
18:004.9%6%
19:004.3%6%
20:002.3%5.9%
21:000.3%5.5%
22:000.9%4.6%
23:000.6%2.5%

Posts a day by weekday

Show the figures as a table
Posts a day by MF Milano Finanza on each local weekday, beside the median of its peers.
WeekdayMF Milano FinanzaMedian of its peers
Monday45.943
Tuesday46.342.6
Wednesday45.444.5
Thursday45.345.3
Friday44.742.7
Saturday3135.1
Sunday26.434.7

What it posted

Show the figures as a table
Share of each format among posts by MF Milano Finanza, and the median across its peers.
FormatMF Milano FinanzaIts peers, median
Photo5%4%
Video or reel1%4%
Album0%1%
Link94%92%
Text only0%0%
Other0%0%

The detail

When it posts, and who it's compared with

When it posts, day by day and hour by hourEvery day of the 12 weeks, every hour of the day and what it posts, beside the median of its peers.
  • MF Milano Finanza, 18:00 to midnight: 13%
  • Median of its peers, 18:00 to midnight: 30%
  • On a weekend day, MF Milano Finanza posted 63% of a weekday's posts. The median of its peers: 81%.

Public Facebook posts, 29 June 2026 to 20 September 2026. Dataset peers-2026-09-v4.

Who is it compared with?Where each of its peers is based, and every one of them by name.

MF Milano Finanza's peers are 30 news publishers in southern and eastern Europe with 50k to 500k followers: the same kind of title with a similar number of followers, from the nearest place that has enough of them. Its 30 peers, A to Z.

The peers

Its 30 peers, A to Z

Each has a page of its own, beside its own peers. Each news brand's rank is among its own peers only. Being counted says nothing about which tools a newsroom uses.

Compare another news brand

Type its name, then choose it to open its page.

Every news brand, A to Z

Talk to us

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